# Verona business websites: what we found in 5,000 sites Source: [Home](https://www.nfw.run/en)[Blog](https://www.nfw.run/blog) // article Published: October 14, 2026Written by [Enrico Pasetto](https://www.linkedin.com/in/enrico-pasetto) () - [State of the web](https://www.nfw.run/blog/tag/state-of-the-web) - [Web presence](https://www.nfw.run/blog/tag/web-presence) ![Verona businesses: speed, Google and AI readiness, measured in October 2026, with the outline of the city](https://www.nfw.run/blog/verona-websites-state-of-the-web/cover-en.webp) What do the websites of Verona's businesses look like? We scanned almost 5,000 websites within the city limits, covering restaurants, hotels, professional firms, shops and garages. Here are five things we found, from the [full Verona report](https://www.nfw.run/state-of-the-web/verona-city). ## 1. The server answers in 94 ms, but on mobile the content takes over 7 seconds The server responds in 94 ms (median), but on mobile the main content appears after more than 7 seconds. The bottleneck is not the hosting: it is JavaScript (688 kB median) and images. One site in ten takes 20 seconds or more. ## 2. Restaurants and hotels are the least readable by AI and legacy crawlers In such a touristic city, these are exactly the two sectors with the lowest readability score for ChatGPT, Claude and Gemini: 66 out of 100, versus 75 for professional firms and fashion. The score is our [AI Crawlability Score](https://www.nfw.run/state-of-the-web/ai-crawlability-score). ## 3. Only 4.1% fully communicate their data to Google 57% of sites have some structured data, but only 4.1% have the essential data complete. The "LocalBusiness" block is present on 15% of sites, and among those that have it, 44% are missing opening hours. That is the first thing a customer looks for. ## 4. 23.5% of images are in modern formats Only 23.5% of images are in WebP or AVIF. 37% are JPG and 22% are PNG. ## 5. Almost one site in ten does not use HTTPS 9.9% of sites do not use HTTPS. The browser flags them as "not secure" before the customer even sees the page: an image problem that is easy to avoid. ## A note on method The businesses come from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), an open dataset that does not match the business register. We only measure the home page of sites that respond and do not have anti-bot protection. The full approach is in our [method page](https://www.nfw.run/state-of-the-web/method). To date we have scanned over 50,000 websites, more than 100,000 pages and more than 1 million media files. The data is free to use under CC BY 4.0, citing the link to the report. ## What to do with it Most of these gaps are cheap to fix. If you want to see where your own site stands, our [free SEO audit](https://www.nfw.run/seo-audit) checks speed, structured data, images, HTTPS and the AI Crawlability Score on your home page. If you would rather have it fixed, our [SEO services](https://www.nfw.run/seo-services) and [web design services](https://www.nfw.run/website-design) cover exactly these points. The same piece on social:[X](https://x.com/nfwwebstudio/status/2110400249139449970) [LinkedIn](https://www.linkedin.com/posts/verona-businesses-state-of-the-web-nfw-share-7515858807470706688-_4qi) ## Related services If you want to go from reading to doing: - [SEO services](https://www.nfw.run/seo-services) - [Web design services](https://www.nfw.run/website-design) - [AI search optimization](https://www.nfw.run/ai-search-optimization) ## More to read [All articles](https://www.nfw.run/blog) ![Homepage of Ricerca Perdite 1972, a leak detection company in Verona, with the owner next to his van](https://www.nfw.run/blog/landing-page-vs-website/ricerca-perdite-1972-homepage.webp) October 16, 2026Landing pagesWeb presence ### [Landing page vs website: which one does your business need?](https://www.nfw.run/blog/landing-page-vs-website) A landing page or a full website? How to choose by what you sell and who reads you, what each costs, and why starting small is not a dead end. Read the article ![Title card of the video: Your company online in a week, NFW Web Studio](https://www.nfw.run/blog/your-website-live-in-one-week/thumb-en.webp)Video October 8, 2026Web presenceThe studio ### [Your website live in one week: how we work](https://www.nfw.run/blog/your-website-live-in-one-week) A website live in one week from a three person engineering team in Verona: what we build, what it costs from 320 euros VAT included, and how we work. Watch the video ## Got a project in mind? Let's talk. [All articles](https://www.nfw.run/blog) [Book a call](https://www.nfw.run/contact-us)