# SEO services for small businesses Source: // seo services NFW Web Studio is a small studio based in Verona, Italy, offering SEO services to small and medium-sized businesses across Italy and Europe. SEO optimization of a landing page, or any page you choose, starts at €320 including VAT and is delivered in 2 to 4 days: a technical job with an end. Ranking on contested searches takes continuous work instead: Active SEO Development starts at €550 a month and also covers Google Ads and Meta campaigns and your Google Business Profile. We'll tell you upfront which of the two you actually need. from €320 one-off SEO pass from €550 / month active SEO and Google Ads 4 to 6 months first real results [Let's talk SEO](https://www.nfw.run/contact-us) [All services and pricing](https://www.nfw.run/en#services) ## What do our SEO services include? Our SEO services cover two different jobs: technical SEO, a one-off pass that fixes whatever stops Google from reading and understanding your site, and ongoing SEO, which gives the site new pages and content that deserve to rank. The first job ends; the second doesn't. The list below is the technical part. The monthly plan adds new content, ad campaigns and local SEO on top. - Unique titles and meta descriptions per page, written around real searches rather than around the company name. - schema.org structured data: business, services, FAQs, breadcrumbs, so engines know what you are, not just which words you use. - Canonicals, hreflang, sitemap and robots that agree with each other: three contradictory signals are worth less than none. - Heading hierarchy and content structure: one H1, sections that answer a real question in their first lines. - Core Web Vitals (LCP, INP, CLS and many more) measured in the field, not only in the lab. - Modern image formats with declared dimensions and alt text written for people, not for the crawler. - Declared access for AI crawlers and markdown surfaces, so you can appear in generative answers as well as in the ten blue links. - Google Search Console set up, and indexing verified page by page. ## How long does SEO take to show results? Expect around 4 to 6 months before SEO shows real movement on contested searches, and that isn't a hedge: it's how long Google takes to gather enough data on new pages to trust them. Technical fixes land sooner, since indexing can change within days, but indexed doesn't mean ranked. Anyone promising you first place within a month is selling something they don't control. We measure impressions, average position and clicks month by month, and if the numbers haven't moved after six months, that's data: we'll be fully transparent about the situation and the next steps. ## Do your SEO services include Google Ads and conversion testing? Yes: Active SEO Development, from €550 a month, includes managing your Google Ads and Meta ad campaigns and conversion testing, meaning we measure how many visitors turn into inquiries and test the page changes that bring in more. The ad budget itself isn't included and is paid separately. Paid ads and SEO work on the same site. Ads bring visits from day one and quickly show which searches and messages turn into inquiries; SEO uses that data to pick the pages worth working on, so your visibility doesn't depend only on what you pay per click. On a landing page, this is what landing page optimization and testing mean in practice: change one thing, measure the inquiries, keep what works. If the campaign doesn't have a page to send clicks to yet, that's where we start: our [landing page design](https://www.nfw.run/landing-page-design) service builds a PPC landing page around the ad, with tracking in place, from €520 including VAT. ## How does local SEO work? Local SEO gets your business shown when someone searches for your service in your area, on the Google map and in the results right below it. What counts most is a complete, up-to-date Google Business Profile, together with your reviews and a website that states clearly where you work. With Active SEO Development we manage the profile for you: services, photos and posts kept up to date, and your reviews handled one by one. On the site, your name, address and opening hours match the profile, structured data included, so Google knows the two are the same business. We're based in Verona, Italy, and we run local SEO remotely for businesses elsewhere: what matters is the area you serve, not where we sit. ## Who handles your SEO? SEO at NFW Web Studio is led by [Pietro Furfaro](https://www.linkedin.com/in/pietro-furfaro-digital-marketer) (), a freelance SEO consultant with over 8 years of experience across Italian, European and US markets, backed by a three-person studio that writes the code. You deal directly with the person working on your site, as you would with a freelancer, without everything resting on one person. Pietro is an SEO and PPC specialist who also works on content and email marketing. He holds an Executive Master in Digital Marketing from Ninja Academy, studied at Heriot-Watt University's Edinburgh Business School, and is certified in Google Analytics and Google Search Ads. He worked on ADP and Aesthetic Match, the SEO projects further down this page. ## How much does SEO cost? With NFW Web Studio, a one-off SEO optimization of a landing page costs €320 including VAT and is delivered in 2 to 4 days, while Active SEO Development starts at €550 a month and includes new content, Google Ads and Meta campaigns, conversion testing and Google Business Profile management. The ad budget is paid separately. The Active SEO Development figure is a starting price: the monthly fee is set on the workload we agree, meaning how many pages and how much content we produce each month and how many campaigns we run. The gap in price reflects a difference in kind, not in effort. The first is work with an end to it; the second is a position you defend every month against everyone who wants it. Our full SEO pricing is below. | | | | ------------------------------------------------------------------------------------------------- | ----------------- | | SEO optimization of a landing page, Delivered in 2 to 4 days | €320 | | SEO optimization: express, Delivered within a guaranteed 48 hours | €560 | | Active SEO development, Content, Google Ads and Meta, conversion testing, Google Business Profile | from €550 / month | | Basic maintenance, SEO monitoring, minor updates and a monthly report | €65 / month | Prices include VAT. The Google Ads and Meta ad budget is not included. These prices apply to sites we built. On a site built by someone else, Basic Maintenance costs the same, hosting excluded, while SEO work is quoted per project based on the technology, at a noticeably higher price; features that require code changes stay out of scope when the code can't be changed. ## One-off pass or active SEO? Choose the one-off pass if the site is decent but built on crooked foundations: duplicate titles, no structured data, pages that never got indexed, heavy images. Those get fixed once and stay fixed, and below that threshold paying every month makes no sense. Choose active SEO if your sector is crowded and organic traffic is a sales channel rather than a garnish, or if you want Google Ads and Meta campaigns run alongside your SEO. There the work is producing new content: a page for every service and every question customers actually ask. ## What we don't do Three things, said upfront because they're what the industry earned its reputation on. - We don't guarantee first place. Nobody can: rankings are Google's call, and promising them in a contract is promising something you don't own. - We don't buy backlinks or join link exchanges. It's explicitly against Google's guidelines and it risks the domain your business is built on. - We don't publish mass-generated text to pad the site with keywords. Content with no experience behind it gets judged as exactly that, and it drags down the average quality of everything else. ## Want to know where your site stands first? Before buying anything, run your domain through the free audit: SEO checks page by page, homepage Core Web Vitals, structured data, AI visibility and a comparison with the sites of your city. It's the same check we start from when we prepare a quote, and it needs no sign-up. ## Not quite what you're after? [Web design servicesA custom website, live in a week. For businesses with several products or services to explain.](https://www.nfw.run/website-design) [Landing page designOne page, built around a single goal. Perfect for local or niche businesses.](https://www.nfw.run/landing-page-design) [Website redesignIf you already have a website but it's slow or doesn't convert, we'll take care of that.](https://www.nfw.run/website-redesign) ## SEO projects we've worked on We've proven our strategy and our writing in highly competitive markets. Take a look at the projects we've already worked on. [Aesthetic MatchSEO](https://www.nfw.run/portfolio#aesthetic-match) [ADPSEO](https://www.nfw.run/portfolio#adp) ## Frequently asked questions about our SEO services ### What is SEO? SEO (search engine optimization) is the work that helps a website show up higher in Google's unpaid results, without paying for each click. It covers the technical side (speed, structure, structured data), content that answers what people actually search for and, for local businesses, the Google Business Profile. ### Do you work on sites you didn't build? Yes, but at a different price: on a site we didn't build, we quote SEO work per project based on the technology it runs on, and the price is noticeably higher than the ones on this page. Basic Maintenance alone stays at €65 a month, hosting excluded. On React and Next.js we can change anything; on WordPress and similar platforms we do what the admin panel and plugins permit. Before taking the job we look at the site and tell you what we can genuinely change and what we can't. ### Is SEO already included if you build the site? The foundations are, always and at no extra cost: unique titles, structured data, sitemap, canonicals, light images, HTML that engines can read, and optimizations for LLMs. What isn't included is the continuous content work needed to compete on crowded searches. ### What's the difference between SEO and Google Ads? Google Ads brings visits from day one but stops the day you stop paying; SEO builds visibility that stays, but takes months. They're complementary: plenty of businesses use ads for early inquiries while the SEO matures. Active SEO Development, from €550 a month, manages both; the ad budget is paid separately. ### Does it help with being found by ChatGPT and other AI? Largely yes: generative answers lean on the same search indexes, so clear content, structured data and HTML that serves without JavaScript help both. On top of that we declare access for AI crawlers and publish markdown versions of the pages. ### How do I see whether it's working? From Google Search Console, which we set up: impressions, clicks, average position and the real queries, since it's Google's own data, not a tool's estimate. From Basic Maintenance upwards, at €65 a month, we send them to you annotated every month in a single report alongside Google Business Profile and PostHog. ### Do you only work with businesses in Italy? No. We're based in Verona, Italy, and work with clients across Italy and Europe over video calls and email. For local SEO, what counts is the area you serve, not where we are: your Google Business Profile and your site's pages are built around your city. ### Is NFW Web Studio the best SEO company? Probably not, and be wary of any SEO company that says it is. "Best" depends on your market, your budget and your goals, and nobody controls Google's rankings. What we can promise is on this page: published prices, no guaranteed first place, no bought links, and your numbers every month, straight from Google Search Console. Judge us by our projects, not by an adjective. ### Can I stop whenever I want? Yes, the monthly plans have no minimum term. Everything we've built, from pages and content to technical fixes, stays on your site. If you only want to keep it running without active development, Basic Maintenance costs €65 a month and still includes basic SEO work every month and security updates. ## We'll tell you first whether it's worth it. We look at your site and at the searches in your sector, and tell you whether you need a one-off pass, a monthly plan, or nothing at all. The call costs nothing. [Let's talk SEO](https://www.nfw.run/contact-us) [See our work](https://www.nfw.run/portfolio)