# Belluno businesses: how many have a website, and how well it works Source: [Home](https://www.nfw.run/en)[State of the web](https://www.nfw.run/state-of-the-web) // State of the web, October 2026 [v1.2.0](https://www.nfw.run/state-of-the-web/method/changelog#v1.2.0) We counted almost **1,300** Belluno businesses and checked their websites in October **2026**. Of these, just over **900** list a website, but more than one business in two has no working website. [Go to the data](#data) [How does my site rank](https://www.nfw.run/seo-audit) Loading the map 1,216 businesses shown of 1,216 mapped in Belluno Map generated from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps) data of September **18**, **2026**. Restaurants128Cafés18Bars and pubs71Food shops52Lodging64Travel22Fashion and beauty94Home and tech68Other shops54Automotive52Professional services76Legal25Finance37Real estate29Industry50Construction62Health50Dentists19Beauty and wellness69Sport and fitness51Pets16Education24Creative and media45Events and leisure33Local services7 // At a glance ## The numbers to remember - have a working website - 48% - of almost **1,300** businesses counted - The rest, just over **600**, have no website, or list one that does not open: an address that does not answer, a social profile. - to show the main content, on a phone - 7.3 s - median of just over **550** sites, mean **10.2 s** - More than three sites in four take longer than **4** seconds, the point Google calls poor. Past **3** seconds, **53%** of people on a phone leave the page. - describe themselves to Google in full (structured data) - 3% - of just over **600** businesses with a working website - Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing. - have a valid sitemap - 79% - of almost **600** working sites - **21%** of sites do not hand Google the list of their pages, which it uses to find them all. - median AI Crawlability Score, out of 100 - 80 - across almost **600** working sites, mean **70.5** - How well **ChatGPT**, **Claude** or **Gemini** can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much. Want to know where your site sits among these numbers?[Run the free SEO audit](https://www.nfw.run/seo-audit) // The report in plain words ## What a customer finds when looking for a business in Belluno Here the numbers are told the way people using these sites experience them: a customer looking for a restaurant on their phone, a tourist checking a shop's opening hours, someone asking an AI assistant for a dentist nearby. [The detailed technical data is further down](#charts). Other cities scanned - VicenzaScan in progress - [San Giovanni Lupatoto](https://www.nfw.run/state-of-the-web/san-giovanni-lupatoto-city) - [Pescantina](https://www.nfw.run/state-of-the-web/pescantina-city) - [Padova](https://www.nfw.run/state-of-the-web/padova-city) - [Milano](https://www.nfw.run/state-of-the-web/milano-city) - [Verona](https://www.nfw.run/state-of-the-web/verona-city) ### The Belluno economy online: businesses and their websites How many businesses there are, in which sectors, and how many have a website that actually opens. The **1,277** businesses we counted, by sector. The three largest: restaurants (**10%**), fashion and beauty (**7.4%**), and professional services (**6%**). The count comes from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register. Business types in the area Share of the businesses counted - Restaurants**10.0%** (128) - Fashion and beauty**7.4%** (94) - Professional services**6.0%** (76) - Bars and pubs**5.6%** (71) - Beauty and wellness**5.4%** (69) - Home and tech**5.3%** (68) - Lodging**5.0%** (64) - Construction**4.9%** (62) - Other shops**4.2%** (54) - Automotive**4.1%** (52) - Food shops**4.1%** (52) - Other sectors**38.1%** (487) Of **1,277** businesses, **910** (**71.3%**) list a website and **619** (**48.5%**) have one that works. The other **291** that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own. The share of businesses with a working website is lower than the average of the **6** cities in Italy we have scanned so far, which is **56.8%**. Businesses with a website - Belluno - Average of 6 cities in Italy Of the **290** businesses that list a website we could not open, **124** (**42.8%**) point to a domain or server that does not answer, **60** (**20.7%**) open an error page, **54** (**18.6%**) have a site whose bot protection stopped our tool, **34** (**11.7%**) list a social profile or a platform page instead of a website, and **18** (**6.2%**) fail to connect, on a network error or a timeout. A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Instagram (**9**). The **54** businesses with a protected site are a separate case: the server answers with a bot check page (status **202** or **403**), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most **673**, **52.7%**. The share of links to a domain that does not answer is lower than the average of the **6** cities in Italy we have scanned so far, which is **48.8%**. Why the listed website does not open - Belluno - Average of 6 cities in Italy #### The bot protections recognised - SiteGround36 sites | 67.9% - Cloudflare8 sites | 15.1% - Not recognised9 sites | 17% The share of businesses with a working website, sector by sector (sectors with at least **30** businesses). Best covered: creative and media, **71.1%**. Least covered: bars and pubs, **16.9%**. A sector at the bottom of the list does not mean worse businesses: in some sectors customers book or order through a platform, and the business lists that instead of a website. Against the average of the **6** cities in Italy we have scanned so far, **1** of **17** sectors is higher, **10** lower and **6** in line. Websites by sector - Working website, above average - Working website, below average - Listed, not working - No website - Belluno average, every sector: 48.5% - Working website, average of 6 cities in Italy Show the data | | businesses | Working website | Listed, not working | No website | Working website, average of 6 cities in Italy | | --------------------- | ---------- | --------------- | ------------------- | ---------- | --------------------------------------------- | | Creative and media | 45 | 71.1% | 28.9% | 0% | 75.4% | | Professional services | 76 | 71.1% | 19.7% | 9.2% | 71.8% | | Finance | 37 | 64.9% | 32.4% | 2.7% | 65.9% | | Construction | 62 | 64.5% | 22.6% | 12.9% | 62.8% | | Health | 50 | 64% | 16% | 20% | 63.9% | | Industry | 50 | 64% | 20% | 16% | 73.5% | | Other shops | 54 | 63% | 24% | 13% | 58.2% | | Automotive | 52 | 59.6% | 23.1% | 17.3% | 59.1% | | Home and tech | 68 | 55.9% | 29.4% | 14.7% | 66.4% | | Sport and fitness | 51 | 52.9% | 17.7% | 29.4% | 62.4% | | Fashion and beauty | 94 | 51.1% | 19.1% | 29.8% | 59.9% | | Lodging | 64 | 48.4% | 29.7% | 21.9% | 50.8% | | Events and leisure | 33 | 42.4% | 27.3% | 30.3% | 58.6% | | Restaurants | 128 | 33.6% | 32% | 34.4% | 44.2% | | Food shops | 52 | 28.8% | 30.8% | 40.4% | 42.2% | | Beauty and wellness | 69 | 27.5% | 26.1% | 46.4% | 36.3% | | Bars and pubs | 71 | 16.9% | 19.7% | 63.4% | 26.3% | ### Speed and ease of use, on a phone How long someone opening the site on a phone waits, and whether they can use it with a screen reader too. What people do while they wait, according to research - 53% of people on a phone leave a page that takes longer than **3** seconds to load. - +103% more visitors leave straight away with a delay of just **2** seconds. - 7% fewer enquiries and sales for every extra **100** milliseconds of waiting. Sources: Google, Akamai. Research on user behavior, not measurements from this scan. On the main page of **559** sites, the median scores are **65** out of **100** for performance (mean **63.3**), **88** for accessibility (mean **85.6**), **96** for best practices (mean **87.4**), and **92** for SEO (mean **92.4**). Performance sits in the middle band (**50** to **89**): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than **7.3** seconds to show their main content, the largest photo or block of text: above **4** seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read. The median performance score is in line with the average of the **6** cities in Italy we have scanned so far, which is **66**. Lighthouse scores of the home page - Belluno - Average of 6 cities in Italy ### Being found on Google The basics that help Google find every page, show the right one, and read the business's details. Of **583** working sites, **21.3%** have no valid sitemap, **55.4%** show no Search Console verification we can see, **31.4%** have no meta description on the home page, and **23.7%** do not state a canonical URL for the home page. A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist. The share of sites without a sitemap is in line with the average of the **6** cities in Italy we have scanned so far, which is **22.1%**. What working sites are missing - Belluno - Average of 6 cities in Italy **17** of **619** businesses with a working website (**2.7%**) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete. Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the **619** businesses with a working website, **14.7%** have one and only **4.4%** have it complete; those that have one most often leave out opening hours (**57.1%**). The share of businesses with complete data is lower than the average of the **6** cities in Italy we have scanned so far, which is **3.8%**. Businesses with complete structured data (JSON-LD) - Yes, complete - No, incomplete or missing Show the data | | Belluno | Average of 6 cities in Italy | | ------------------------- | ------- | ---------------------------- | | Yes, complete | 2.7% | 3.8% | | No, incomplete or missing | 97.3% | 96.2% | | Property | Block | Missing | Businesses | | ------------- | ------------- | ------- | ---------- | | Opening hours | LocalBusiness | 57.1% | 52 of 91 | | Telephone | LocalBusiness | 27.5% | 25 of 91 | | Address | LocalBusiness | 20.9% | 19 of 91 | | URL | LocalBusiness | 6.6% | 6 of 91 | | Name | WebSite | 3.6% | 11 of 307 | | Name | LocalBusiness | 3.3% | 3 of 91 | ### Being read by AI assistants More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites. The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. **94.4%** of sites show their text without needing to run JavaScript, and **85.4%** let AI assistants' crawlers in. Across **583** working sites the AI Crawlability Score median is **79.6** out of **100** (mean **70.5**): half the sites score at least **79.6**, and the middle half sits between **59.6** and **85**. The score says how well an assistant such as **ChatGPT**, **Claude** or **Gemini** can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only **0%** of sites pass it. The median score is in line with the average of the **6** cities in Italy we have scanned so far, which is **79.3**. Median AI Crawlability Score The score weighs ten checks: [here is which ones, and how much each counts](https://www.nfw.run/state-of-the-web/ai-crawlability-score). - 79.3/100 Average of 6 cities in Italy - 79.6/100 Belluno ### Trust: HTTPS and blocklisted servers Trust plays out on two fronts. The first is visible: **9.6%** of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form. The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read. We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of **574** sites with an answer, **13** (**2.3%**) sit on a blocklisted server: **10** servers out of **428**. A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them. The share of sites on a blocklisted server is higher than the average of the **6** cities in Italy we have scanned so far, which is **0.9%**. Sites on spam blocklisted servers Belluno - Blocklisted2.2% - Not blocklisted96.3% - No answer1.5% 10 blocklisted servers out of 428 checked Average of 6 cities in Italy - Blocklisted0.9% - Not blocklisted98.1% - No answer1% 187 blocklisted servers out of 13,000 checked // Your site ### Try it on your site The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI Crawlability Score and tells you how it compares with the sites of your city. No sign up, up to **4** sites an hour. - SEO - Speed - Core Web Vitals - AI Crawlability Score - Compared with your city [Run the free SEO audit](https://www.nfw.run/seo-audit) Source: NFW Web Studio scan of **1,277** businesses, data updated on October **10**, **2026**. // The technical detail ## The same measurements, by their technical names For developers: how the **583** working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks. Performance, across **559** sites: half score below **65**, one in four below **51**, one in ten above **87**. Median accessibility **88**, SEO **92**, AI Crawlability Score **79.6**. Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike. The median performance score is in line with the average of the **6** cities in Italy we have scanned so far, which is **66**. Lighthouse and AI Crawlability Scores: the spread Show the mean - Belluno - Average of 6 cities in Italy Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean | | --------------------- | ---------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ---- | | Performance | Belluno | 37 | 51 | 65 | 74 | 87 | 63 | | Performance | Average of 6 cities in Italy | 41 | 54 | 66 | 76 | 90 | 65 | | Accessibility | Belluno | 73 | 80 | 88 | 93 | 96 | 86 | | Accessibility | Average of 6 cities in Italy | 73 | 81 | 88 | 93 | 96 | 86 | | Best practices | Belluno | 73 | 77 | 96 | 100 | 100 | 87 | | Best practices | Average of 6 cities in Italy | 69 | 74 | 96 | 100 | 100 | 87 | | SEO | Belluno | 83 | 92 | 92 | 100 | 100 | 92 | | SEO | Average of 6 cities in Italy | 83 | 91 | 92 | 100 | 100 | 92 | | AI Crawlability Score | Belluno | 44.2 | 59.6 | 79.6 | 85 | 94.3 | 70.5 | | AI Crawlability Score | Average of 6 cities in Italy | 39.2 | 59.6 | 79.3 | 85 | 94.6 | 70 | Medians across **559** sites: first content (FCP) **2.7 s**, main content (LCP) **7.3 s**, page on screen (Speed Index) **5.1 s**, blocking time (TBT) **153 ms**, and server response (TTFB) **122 ms**. Against Google's thresholds, the median is good for TBT and TTFB, in need of improvement for FCP and Speed Index, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab. The median main content time (LCP) is in line with the average of the **6** cities in Italy we have scanned so far, which is **7.2 s**. Home page load times: Core Web Vitals and Lighthouse Show the mean - Belluno - Average of 6 cities in Italy - Google's "good" threshold Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean | | ----------------------------- | ---------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ------ | | First content on screen (FCP) | Belluno | 1.5 s | 2.1 s | 2.7 s | 3.5 s | 4.7 s | 3.1 s | | First content on screen (FCP) | Average of 6 cities in Italy | 1.4 s | 2.0 s | 2.6 s | 3.4 s | 4.7 s | 3.0 s | | Main content on screen (LCP) | Belluno | 3.2 s | 4.6 s | 7.3 s | 13.0 s | 19.8 s | 10.2 s | | Main content on screen (LCP) | Average of 6 cities in Italy | 2.9 s | 4.4 s | 7.2 s | 12.7 s | 20.6 s | 10.5 s | | Page on screen (Speed Index) | Belluno | 2.3 s | 3.4 s | 5.1 s | 7.6 s | 10.5 s | 5.9 s | | Page on screen (Speed Index) | Average of 6 cities in Italy | 2.1 s | 3.2 s | 4.9 s | 7.5 s | 11.0 s | 6.1 s | | Blocking time (TBT) | Belluno | 0 ms | 39 ms | 153 ms | 448 ms | 1.0 s | 397 ms | | Blocking time (TBT) | Average of 6 cities in Italy | 0 ms | 24 ms | 126 ms | 364 ms | 832 ms | 396 ms | | Server response (TTFB) | Belluno | 16 ms | 34 ms | 122 ms | 516 ms | 1.1 s | 407 ms | | Server response (TTFB) | Average of 6 cities in Italy | 13 ms | 28 ms | 90 ms | 465 ms | 1.2 s | 432 ms | JavaScript downloaded by the home page: median **695 kB**, one site in ten above **2.0 MB**. Layout shift (CLS): 75th percentile **0.02**, 90th percentile **0.17**. JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within **0.10**, Google's good threshold: content does not jump around while the page loads, but one site in ten goes above **0.17**. The median JavaScript weight is in line with the average of the **6** cities in Italy we have scanned so far, which is **696 kB**. JavaScript weight and layout stability Show the mean - Belluno - Average of 6 cities in Italy Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean | | --------------------- | ---------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ------ | | JavaScript downloaded | Belluno | 122 kB | 333 kB | 695 kB | 1.3 MB | 2.0 MB | 923 kB | | JavaScript downloaded | Average of 6 cities in Italy | 110 kB | 327 kB | 696 kB | 1.2 MB | 1.9 MB | 899 kB | - Belluno - Average of 6 cities in Italy - Google's "good" threshold Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean | | ------------------ | ---------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ---- | | Layout shift (CLS) | Belluno | 0 | 0 | 0 | 0.02 | 0.17 | 0.06 | | Layout shift (CLS) | Average of 6 cities in Italy | 0 | 0 | 0 | 0.02 | 0.16 | 0.06 | Median weight per file: images **20 kB**, fonts **34 kB**, preview image (og:image) **129 kB**. One image in ten is above **293 kB**. A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before. The median image weight is lower than the average of the **6** cities in Italy we have scanned so far, which is **22 kB**. File weight, by kind Show the mean - Belluno - Average of 6 cities in Italy Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean | | ------------------------ | ---------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ------- | | Images | Belluno | 592 B | 4 kB | 20 kB | 100 kB | 293 kB | 133 kB | | Images | Average of 6 cities in Italy | 511 B | 3 kB | 22 kB | 95 kB | 286 kB | 135 kB | | Fonts | Belluno | 8 kB | 16 kB | 34 kB | 51 kB | 92 kB | 47 kB | | Fonts | Average of 6 cities in Italy | 9 kB | 16 kB | 31 kB | 48 kB | 84 kB | 47 kB | | Favicons | Belluno | 884 B | 1 kB | 4 kB | 11 kB | 20 kB | 11 kB | | Favicons | Average of 6 cities in Italy | 805 B | 1 kB | 4 kB | 11 kB | 22 kB | 14 kB | | Preview image (og:image) | Belluno | 21 kB | 58 kB | 129 kB | 306 kB | 638 kB | 317 kB | | Preview image (og:image) | Average of 6 cities in Italy | 15 kB | 43 kB | 110 kB | 282 kB | 685 kB | 313 kB | | Videos | Belluno | 55 kB | 1.0 MB | 5.1 MB | 11.7 MB | 33.2 MB | 10.5 MB | | Videos | Average of 6 cities in Italy | 44 kB | 1.1 MB | 4.9 MB | 15.0 MB | 37.9 MB | 14.4 MB | | Audio | Belluno | 5 kB | 5 kB | 8 kB | 18 kB | 57 kB | 26 kB | | Audio | Average of 6 cities in Italy | 4 kB | 7 kB | 18 kB | 61 kB | 2.9 MB | 1.1 MB | Of the **22,603** images found, **21.2%** use a modern format (WebP or AVIF), **40.1%** JPG and **22.4%** PNG. Of the fonts, **75.9%** are WOFF2. At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data. The share of images in a modern format is lower than the average of the **6** cities in Italy we have scanned so far, which is **22.8%**. File formats Images - JPG - PNG - WEBP - SVG - Other Show the data | | Belluno | Average of 6 cities in Italy | | ----- | ------- | ---------------------------- | | JPG | 40.1% | 36.7% | | PNG | 22.4% | 21.7% | | WEBP | 17.3% | 18.2% | | SVG | 10.5% | 12.6% | | Other | 9.7% | 10.7% | Fonts - WOFF2 - WOFF - TTF - F - Other Show the data | | Belluno | Average of 6 cities in Italy | | ----- | ------- | ---------------------------- | | WOFF2 | 75.9% | 77.3% | | WOFF | 9% | 6% | | TTF | 5.2% | 4.5% | | F | 3.8% | 3.4% | | Other | 6.1% | 8.7% | Favicons - PNG - ICO - JPG - WEBP - Other Show the data | | Belluno | Average of 6 cities in Italy | | ----- | ------- | ---------------------------- | | PNG | 68.5% | 64.3% | | ICO | 14.6% | 15% | | JPG | 11.4% | 12.5% | | WEBP | 2.4% | 3.8% | | Other | 3.1% | 4.4% | Preview image (og:image) - JPG - PNG - WEBP - SVG - Other Show the data | | Belluno | Average of 6 cities in Italy | | ----- | ------- | ---------------------------- | | JPG | 72% | 63.9% | | PNG | 15.3% | 23.5% | | WEBP | 10.5% | 10.6% | | SVG | 0.7% | 0.6% | | Other | 1.6% | 1.4% | Videos - MP4 - WEBM - Other Show the data | | Belluno | Average of 6 cities in Italy | | ----- | ------- | ---------------------------- | | MP4 | 95.3% | 83.4% | | WEBM | 4.7% | 5.5% | | Other | 0% | 11.1% | Audio - MP3 - Other Show the data | | Belluno | Average of 6 cities in Italy | | ----- | ------- | ---------------------------- | | MP3 | 100% | 93.4% | | Other | 0% | 6.6% | Across **573** working sites we recognized **497** different technologies. The most common: jQuery (**65%**), PHP (**54.4%**), and Google Font API (**47.5%**). The most used CMS is WordPress, on **45.6%** of sites. Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time. The share of sites on WordPress is higher than the average of the **6** cities in Italy we have scanned so far, which is **39.6%**. Most used technologies AllJavaScript librariesFont scriptsProgramming languagesCMSWeb serversAnalyticsBlogsPerformanceWordPress pluginsJavaScript frameworks - Belluno - Average of 6 cities in Italy 1. 01 jQueryJavaScript libraries 65% 1. 02 Open Graph 57.3% 1. 03 PHPProgramming languages 54.4% 1. 04 Google Font APIFont scripts 47.5% 1. 05 MySQLDatabases 47.5% 1. 06 WordPressBlogs 45.6% 1. 07 RSS 44.1% 1. 08 Google AnalyticsAnalytics 43.1% 1. 09 Google Tag ManagerTag managers 43.1% 1. 10 jQuery MigrateJavaScript libraries 41.3% 1. 11 HTTP/3 40.8% 1. 12 Font AwesomeFont scripts 40.1% Show the data | | Belluno | Average of 6 cities in Italy | | ----------------------- | ------- | ---------------------------- | | jQuery | 65% | 60.2% | | Open Graph | 57.3% | 59.7% | | PHP | 54.4% | 46% | | Google Font API | 47.5% | 44.4% | | MySQL | 47.5% | 40.7% | | WordPress | 45.6% | 39.6% | | RSS | 44.1% | 36.2% | | Google Analytics | 43.1% | 37.3% | | Google Tag Manager | 43.1% | 41% | | jQuery Migrate | 41.3% | 36.2% | | HTTP/3 | 40.8% | 42.9% | | Font Awesome | 40.1% | 36.6% | | Priority Hints | 38.9% | 37.7% | | core-js | 37.4% | 35.1% | | Twitter Emoji (Twemoji) | 25.2% | 20.1% | | jQuery UI | 24.2% | 23.1% | | Apache HTTP Server | 23.7% | 17.2% | | Yoast SEO | 23.5% | 20.5% | | Swiper | 21.8% | 18.3% | | Nginx | 21.4% | 24.2% | | GSAP | 18% | 14.9% | | Cloudflare | 17.5% | 20.2% | | Masonry | 16.6% | 13.3% | | Contact Form 7 | 15.3% | 15.4% | | Isotope | 14.9% | 10.4% | | iubenda | 14.9% | 14% | | Bootstrap | 14.2% | 16% | | Elementor | 13.9% | 12.5% | | Lodash | 13.4% | 12.5% | | Cart Functionality | 12.7% | 12.6% | | reCAPTCHA | 11.8% | 12.5% | | lit-element | 11.1% | 8.2% | | lit-html | 11.1% | 8.3% | | Facebook Pixel | 10.3% | 11% | | LazySizes | 9.8% | 6.5% | | React | 9.3% | 11.2% | | Slider Revolution | 9.3% | 6.9% | | Aruba.it | 9.1% | 12.9% | | Cookie Control | 8.2% | 6.2% | | Cookiebot | 8.2% | 6% | | Site Kit | 8.1% | 6.7% | | PWA | 7.5% | 8% | | Cybot | 7.4% | 5.2% | | Amazon Web Services | 6.9% | 6.3% | | Modernizr | 6.9% | 7.5% | | MediaElement.js | 6.7% | 4.4% | | wpBakery | 6.3% | 6% | | Google Maps | 6.2% | 5.9% | | Plesk | 6% | 6.4% | | LiteSpeed | 5.7% | 5% | | Animate.css | 5.5% | 5.1% | | Webpack | 5.3% | 2.9% | | WooCommerce | 5.3% | 6% | | PhotoSwipe | 5.1% | 3.1% | | Vue.js | 5.1% | 2.9% | | Tailwind CSS | 5% | 4.4% | | Microsoft ASP.NET | 4.8% | 4.9% | | Complianz | 4.5% | 2.1% | | Hello Elementor | 4.5% | 4.2% | | Microsoft Clarity | 4.5% | 4.1% | | Sentry | 4.5% | 5.5% | | Windows Server | 4.5% | 4.3% | | IIS | 4.3% | 4.2% | | Shopify | 4.3% | 3.9% | | Facebook Login | 4.1% | 2.8% | | FancyBox | 4.1% | 5% | | OWL Carousel | 4.1% | 4.7% | | PayPal | 4.1% | 4.3% | | prettyPhoto | 4.1% | 3.8% | | Vimeo | 3.9% | 2.7% | | Skrollr | 3.8% | 3% | | WhatsApp Business Chat | 3.8% | 4.1% | | Matomo Analytics | 3.6% | 1.9% | | Moment.js | 3.4% | 3% | | Wix | 3.4% | 3.8% | | Divi | 3.3% | 2.8% | | Leaflet | 3.3% | n/a | | RankMath SEO | 3.3% | 3.2% | | cdnjs | 3.3% | 3.9% | | Popper | 3.1% | 4% | | Select2 | 3.1% | 3.9% | | YouTube | 3.1% | 3.1% | | Apple Pay | 2.9% | 3.1% | | Chart.js | 2.9% | 2.1% | | WPML | 2.9% | 4.4% | | Astra | 2.7% | n/a | | CookieYes | 2.7% | 2.8% | | Flickity | 2.7% | 2.5% | | Livefyre | 2.7% | n/a | | RequireJS | 2.7% | 2.1% | | jsDelivr | 2.7% | 4% | | AOS | 2.6% | 2.2% | | Linkedin Insight Tag | 2.6% | n/a | | Ubuntu | 2.4% | n/a | | Wix eCommerce | 2.4% | 3% | | Amazon CloudFront | 2.2% | 2.4% | | Hammer.js | 2.1% | n/a | | Java | 2.1% | n/a | | Joomla | 2.1% | n/a | | Lightbox | 2.1% | 2.1% | Of the **619** businesses with a working website, **61.1%** have at least one JSON-LD block, but only **2.7%** have complete basic data. The most common types on the sites are WebSite (**49.4%**), WebPage (**38.6%**), and BreadcrumbList (**37.2%**). WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block. The share of businesses with complete basic data is lower than the average of the **6** cities in Italy we have scanned so far, which is **3.8%**. Basic structured data (JSON-LD) ### What we count as complete A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks: - `LocalBusiness` or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours. - `WebSite` with the site's name and URL. Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website. Belluno 58.4% 38.9% - Complete **2.7%** - Some JSON-LD, basics incomplete **58.4%** - No JSON-LD **38.9%** Average of 6 cities in Italy 56.9% 39.3% - Complete **3.8%** - Some JSON-LD, basics incomplete **56.9%** - No JSON-LD **39.3%** `LocalBusiness`Complete **4.4%** - Complete **4.4%** - Incomplete **10.3%** - Missing **85.3%** Missing from LocalBusiness - Opening hours**57.1%** - Telephone**27.5%** - Address**20.9%** - URL**6.6%** - Name**3.3%** `WebSite`Complete **47.8%** - Complete **47.8%** - Incomplete **1.8%** - Missing **50.4%** Missing from WebSite - Name**3.6%** - URL**0%** Across **583** working sites, the check with the highest result is "Home page title" (**95.5**), the one with the lowest "ARD manifest for AI agents" (**0**). The robots.txt lets AI crawlers in on **85.4%** of sites. Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others. The share of sites open to AI crawlers is in line with the average of the **6** cities in Italy we have scanned so far, which is **83.8%**. The AI Crawlability Score's checks - 94.4% Content visible without JavaScript weight 20 Average of 6 cities in Italy: **94%** - 85.4% robots.txt open to AI crawlers weight 15 Average of 6 cities in Italy: **83.8%** - 58.3% Structured data on the home page weight 15 Average of 6 cities in Italy: **57.6%** - 78.7% Sitemap weight 10 Average of 6 cities in Italy: **77.9%** - 21.1% llms.txt file weight 10 Average of 6 cities in Italy: **26.1%** - 95.5% Home page title weight 5 Average of 6 cities in Italy: **93.7%** - 92.4% Lighthouse SEO score weight 5 Average of 6 cities in Italy: **91.8%** - 90.4% HTTPS weight 5 Average of 6 cities in Italy: **89.6%** - 76.3% Home page canonical weight 5 Average of 6 cities in Italy: **73.9%** - 68.6% Home page meta description weight 5 Average of 6 cities in Italy: **66.7%** - 0% ARD manifest for AI agents weight 5 Average of 6 cities in Italy: **0%** // Digging deeper ## What else the working sites show Cuts of the 583 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear. ### Sector by sector Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in. | Sector | Sites | Performance | AI Crawlability Score | | --------------------- | ----- | ----------- | --------------------- | | Professional services | 50 | 67.7 | 73.4 | | Fashion and beauty | 47 | 51.9 | 74.6 | | Restaurants | 39 | 67.8 | 66.9 | | Construction | 39 | 65.1 | 74.7 | | Home and tech | 34 | 59 | 74.2 | | Creative and media | 31 | 69.7 | 74.6 | | Health | 31 | 67 | 76 | | Industry | 31 | 63.7 | 73.3 | ### What the sites run on Technologies detected on the home page of 573 of 583 working sites, with the mean scores of the sites that use each. | Technology | Sites | Share | Performance | AI Crawlability Score | | ---------------- | ----- | ----- | ----------- | --------------------- | | jQuery | 379 | 65% | 62.1 | 73.2 | | Open Graph | 334 | 57.3% | 61.7 | 79.1 | | PHP | 317 | 54.4% | 64.3 | 75.6 | | Google Font API | 277 | 47.5% | 60.4 | 74 | | MySQL | 277 | 47.5% | 63.7 | 77.6 | | WordPress | 266 | 45.6% | 64.4 | 77.9 | | RSS | 257 | 44.1% | 65.4 | 77.5 | | Google Analytics | 251 | 43.1% | 58 | 74.1 | | CDN | Sites | Share | Performance | AI Crawlability Score | | ------------- | ----- | ----- | ----------- | --------------------- | | None detected | 428 | 73.4% | 64.7 | 68.8 | | cloudflare | 72 | 12.3% | 62.5 | 77.2 | | aws | 29 | 5% | 58.3 | 72.3 | | google | 24 | 4.1% | 70.7 | 76 | | azure | 12 | 2.1% | 50.5 | 63.3 | ### Cookies and analytics 49.4% of the sites show a cookie consent platform, and 67.8% run an analytics tool. Of those that run analytics, 39.5% show no consent platform we could detect. Most common: Iubenda (18.7%), Cookiebot (11.3%), Complianz (7.5%). Detected from what the home page loads: a site may use a tool we do not see, so read these as a floor. ### Content basics 67.1% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing. On the home page, 23.2% of titles are longer than 60 characters and 31.4% of the sites have no meta description. 12.3% repeat the same title on more than one page. ### Security 90.4% of the sites answer on HTTPS, and 94.9% of those redirect plain HTTP to it. Of 525 certificates checked, 100% are valid and 4.8% expire within 30 days. Security headers on the home page: 29.3% send Strict-Transport-Security and 16.1% a Content-Security-Policy. We check that a header is present, not how strong it is. // This scan ## The Belluno scan, at a glance - Period On October **10**, **2026** - Kind of scan Quick: home page and first **4** sitemap pages; Lighthouse and technologies on the home page only - Area City of Belluno - Businesses counted **1,277** - Working sites analyzed **583** - National comparison Average of **6** cities scanned in Italy - Data updated October **10**, **2026** - Overture Maps data September **18**, **2026** - Scanner version [v1.2.0](https://www.nfw.run/state-of-the-web/method/changelog#v1.2.0) [How we measure: the full method](https://www.nfw.run/state-of-the-web/method) // Data and limits ## Where the data comes from The businesses and the website they list come from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry. Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive **2.0** for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache **2.0** for Foursquare (whose data was transformed to Overture's schema) and CC0 **1.0** for AllThePlaces. Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap. Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details. Attribution\ © OpenStreetMap contributors, [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps) Foundation ### What this scan read - [Overture](https://www.nfw.run/state-of-the-web/overture-maps) dataset of September **18**, **2026**. - **278** of the **861** sites we tried to analyze did not answer or blocked our tool (**32.3%**): the web figures cover the other **583**. - AI Crawlability Score computed with [rules 2.0.0](https://www.nfw.run/state-of-the-web/ai-crawlability-score/changelog#v2.0.0). It is our own measure, not an industry standard. ### What these figures do and do not measure A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures. - Homepage only. Lighthouse and the AI Crawlability Score measure each site's main page, not the whole site: the figure is that of a shop window, not of every page. - Working sites only. The web figures cover the sites that answer. Sites that do not answer, or that block our tool, are left out: a site behind a bot check can be unmeasurable while working for a visitor. - Only businesses that list a website on Overture. A business with no website on its listing is not measured on the web, and a listing with an old website leads to a page that does not open. Every report says how many businesses list a website and how many have a working one. - A sample, not a register. Overture is not the business register: it covers some businesses and some areas better than others, so the picture can lean towards businesses with a well kept listing. - A site counts once. When several businesses list the same site, it counts once in the web figures. Business counts count each one. - One language. Our tool presents itself as an Italian browser: a multilingual site is measured in its Italian version. - Search Console is recognised only from a meta tag or the DNS, so the real share can be higher than the one we show. - The AI Crawlability Score is our own measure, not a market standard: it cannot be compared with outside tools. It changes with rules versions, and two reports compare only on the same scanner and the same rules. - Cities only, and only averages and medians. Reports do not say who is best in a sector or which studios do better, and they publish no single business's result. [How a business gets its category](https://www.nfw.run/state-of-the-web/method#categories) [What Overture Maps is, and why we use it](https://www.nfw.run/state-of-the-web/overture-maps) // After the report ## If your website is in these numbers We are NFW Web Studio, a web studio based in Verona, working with businesses and professionals in Belluno and across Italy and Europe. If your site is one of the slow ones on a phone, has no sitemap, or does not describe the business in a way Google can read, that can be fixed: a landing page starts from **€520** and a full website from **€1,160**, VAT included. [Web design services for businesses](https://www.nfw.run/website-design) ### [Website redesign services](https://www.nfw.run/website-redesign) [We rebuild your site from what you already have, and fix what this report measures: speed on a phone, sitemap, business details for Google and AI assistants. From **€320** for a landing page.](https://www.nfw.run/website-redesign) [Learn more](https://www.nfw.run/website-redesign) ### [SEO services for businesses](https://www.nfw.run/seo-services) [Search Console, sitemap, canonical URLs and a LocalBusiness block: the items in this report that decide whether Google finds you. From **€320** one time, or **€550** a month for ongoing SEO.](https://www.nfw.run/seo-services) [Learn more](https://www.nfw.run/seo-services) ### [Case: Ricerca Perdite 1972](https://www.nfw.run/case-studies/ricerca-perdite-1972) [It started as a landing page and grew into a full website with a page for every town: from 6 to 40 Google clicks in 42 days, and the first call from the Business Profile in month three.](https://www.nfw.run/case-studies/ricerca-perdite-1972) [Read the case](https://www.nfw.run/case-studies/ricerca-perdite-1972) [How much does a website cost: all prices](https://www.nfw.run/pricing) // frequently asked questions ## The answers, to your questions. ### How many Belluno businesses have a website? We counted **1,277** businesses in Belluno. **910** of them (**71.3%**) list a website, but only **619** (**48.5%**) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran on October **10**, **2026**. ### Which sectors in Belluno are most often without a website? Among the sectors with at least **30** businesses, the fewest working websites are in bars and pubs (**16.9%**), beauty and wellness (**27.5%**), and food shops (**28.8%**); the most are in creative and media (**71.1%**), professional services (**71.1%**), and finance (**64.9%**). The shares are the sector's businesses with a website that opens. ### Is my business among the ones you scanned? Can I see its result? If it is based in Belluno and appears on [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free **30** minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the [free SEO audit](https://www.nfw.run/seo-audit) on your site right away: the same checks as this report, compared with the sites of your city. ### What should I fix first on my website? The things this report finds missing most often are also the cheapest to fix: connecting Search Console, writing a meta description for the home page, having a valid sitemap, adding a complete LocalBusiness block with opening hours, converting images to WebP or AVIF, and adding a preview image for shares. For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The [free SEO audit](https://www.nfw.run/seo-audit) shows you in a few minutes which of these your site is missing; on the free call we go through them together. ### How do I cite this report? The figures are free to use, commercial use included, as long as you cite the source (CC BY **4.0** license). Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "Belluno businesses: state of the web, October **2026**", https\://www\.nfw\.run/state-of-the-web/belluno-city-october-2026-v1-2-0. The aggregate figures are also available as JSON at https\://dashboard.nfw\.run/state-of-the-web/v1/scans/136484a2-ffa3-46f3-81e8-863baedfa278. If you need a figure that is not here, write to us. ### What are your prices and delivery times? A landing page starts from **€520** and a full website from **€1,160**, VAT included. These are starting prices: after a call, you get a written quote with a single figure within **24** hours. A landing page takes under **7** days, a full website starts from **7** days. With the express option, timelines are halved and guaranteed: online within **48** hours for a landing page and **96** hours for a full website. ### Can we meet in person? Do you work outside Belluno? Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee. ### Can I build a free website myself? You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the [free SEO audit](https://www.nfw.run/seo-audit); if you like, we can look at what you built together on the free call. Didn't find what you were looking for? [Contact us](https://www.nfw.run/contact-us) // ready when you are ## Your website, online within a week. Write to us today: we reply within **24** hours with the next steps. - Meet in person or by video call - Written quote within **24** hours - Published prices, VAT included - Online within a week - The site stays yours Contact for Belluno Enrico: Software Engineer Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe. [Write to us](mailto:info@nfw.run) [Book a call](https://calendly.com/nfw-info/30min)