# San Martino Buon Albergo businesses: how many have a website, and how well it works

Source: <https://www.nfw.run/state-of-the-web/san-martino-buon-albergo-city>

[Home](https://www.nfw.run/en)[State of the web](https://www.nfw.run/state-of-the-web)

// State of the web, October 2026

[v1.2.0](https://www.nfw.run/state-of-the-web/method/changelog#v1.2.0)

We counted almost **800** San Martino Buon Albergo businesses and checked their websites in October **2026**. Of these, almost **600** list a website, but about **4** businesses in **10** have no working website.

[Go to the data](#data) [How does my site rank](https://www.nfw.run/seo-audit)

Loading the map

739 businesses shown of 739 mapped in San Martino Buon Albergo

Map generated from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps) data of September **18**, **2026**.

Restaurants59Cafés14Bars and pubs29Food shops26Lodging22Travel8Fashion and beauty65Home and tech46Other shops36Automotive38Professional services60Legal3Finance12Real estate20Industry66Construction58Health33Dentists10Beauty and wellness48Sport and fitness23Pets14Education5Creative and media20Events and leisure19Local services5

// At a glance

## The numbers to remember

- have a working website

  - 57%
  - of almost **800** businesses counted
  - The rest, just over **300**, have no website, or list one that does not open: an address that does not answer, a social profile.

- to show the main content, on a phone

  - 7.6 s
  - median of just over **400** sites, mean **10.6 s**
  - More than three sites in four take longer than **4** seconds, the point Google calls poor. Past **3** seconds, **53%** of people on a phone leave the page.

- describe themselves to Google in full (structured data)

  - 7%
  - of just over **400** businesses with a working website
  - Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing.

- have a valid sitemap

  - 81%
  - of just over **400** working sites
  - **19%** of sites do not hand Google the list of their pages, which it uses to find them all.

- median AI Crawlability Score, out of 100

  - 80
  - across just over **400** working sites, mean **73**
  - How well **ChatGPT**, **Claude** or **Gemini** can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much.

Want to know where your site sits among these numbers?[Run the free SEO audit](https://www.nfw.run/seo-audit)

// The report in plain words

## What a customer finds when looking for a business in San Martino Buon Albergo

Here the numbers are told the way people using these sites experience them: a customer looking for a restaurant on their phone, a tourist checking a shop's opening hours, someone asking an AI assistant for a dentist nearby. [The detailed technical data is further down](#charts).

Other cities scanned

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- [Montecchio Maggiore](https://www.nfw.run/state-of-the-web/montecchio-maggiore-city)
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### The San Martino Buon Albergo economy online: businesses and their websites

How many businesses there are, in which sectors, and how many have a website that actually opens.

The **762** businesses we counted, by sector. The three largest: industry (**8.7%**), fashion and beauty (**8.5%**), and professional services (**7.9%**).

The count comes from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register.

Business types in the area

Share of the businesses counted

- Industry**8.7%** (66)
- Fashion and beauty**8.5%** (65)
- Professional services**7.9%** (60)
- Restaurants**7.7%** (59)
- Construction**7.6%** (58)
- Beauty and wellness**6.3%** (48)
- Home and tech**6.0%** (46)
- Automotive**5.0%** (38)
- Other shops**4.7%** (36)
- Health**4.3%** (33)
- Bars and pubs**3.8%** (29)
- Other sectors**29.4%** (224)

Of **762** businesses, **589** (**77.3%**) list a website and **432** (**56.7%**) have one that works.

The other **157** that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own.

The share of businesses with a working website is in line with the average of the **45** cities in Italy we have scanned so far, which is **55.3%**.

Businesses with a website

- San Martino Buon Albergo
- Average of 45 cities in Italy

Of the **157** businesses that list a website we could not open, **66** (**42%**) point to a domain or server that does not answer, **34** (**21.7%**) have a site whose bot protection stopped our tool, **23** (**14.6%**) open an error page, **19** (**12.1%**) list a social profile or a platform page instead of a website, and **13** (**8.3%**) fail to connect, on a network error or a timeout.

A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Instagram (**11**). The **34** businesses with a protected site are a separate case: the server answers with a bot check page (status **403** or **202**), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most **466**, **61.2%**.

The share of links to a domain that does not answer is lower than the average of the **45** cities in Italy we have scanned so far, which is **48%**.

Why the listed website does not open

- San Martino Buon Albergo
- Average of 45 cities in Italy

#### The bot protections recognised

- Cloudflare10 sites | 31.3%
- SiteGround9 sites | 28.1%
- Not recognised13 sites | 40.6%

The share of businesses with a working website, sector by sector (sectors with at least **30** businesses). Best covered: professional services, **81.7%**. Least covered: beauty and wellness, **37.5%**.

A sector at the bottom of the list does not mean worse businesses: in some sectors customers book or order through a platform, and the business lists that instead of a website.

Against the average of the **45** cities in Italy we have scanned so far, **5** of **10** sectors are higher, **2** lower and **3** in line.

Websites by sector

- Working website, above average
- Working website, below average
- Listed, not working
- No website
- San Martino Buon Albergo average, every sector: 56.7%
- Working website, average of 45 cities in Italy

Show the data

|                       | businesses | Working website | Listed, not working | No website | Working website, average of 45 cities in Italy |
| --------------------- | ---------- | --------------- | ------------------- | ---------- | ---------------------------------------------- |
| Professional services | 60         | 81.7%           | 15%                 | 3.3%       | 71.4%                                          |
| Industry              | 66         | 74.2%           | 13.7%               | 12.1%      | 72.6%                                          |
| Construction          | 58         | 72.4%           | 15.5%               | 12.1%      | 63.5%                                          |
| Health                | 33         | 69.7%           | 6.1%                | 24.2%      | 62.5%                                          |
| Home and tech         | 46         | 69.6%           | 23.9%               | 6.5%       | 66.5%                                          |
| Other shops           | 36         | 58.3%           | 25%                 | 16.7%      | 56.2%                                          |
| Automotive            | 38         | 52.6%           | 23.7%               | 23.7%      | 57.3%                                          |
| Restaurants           | 59         | 49.2%           | 23.7%               | 27.1%      | 43.4%                                          |
| Fashion and beauty    | 65         | 46.2%           | 33.8%               | 20%        | 58.2%                                          |
| Beauty and wellness   | 48         | 37.5%           | 27.1%               | 35.4%      | 33.8%                                          |

### Speed and ease of use, on a phone

How long someone opening the site on a phone waits, and whether they can use it with a screen reader too.

What people do while they wait, according to research

- 53%

  of people on a phone leave a page that takes longer than **3** seconds to load.

- +103%

  more visitors leave straight away with a delay of just **2** seconds.

- 7%

  fewer enquiries and sales for every extra **100** milliseconds of waiting.

Sources: Google, Akamai. Research on user behavior, not measurements from this scan.

On the main page of **402** sites, the median scores are **62** out of **100** for performance (mean **60.7**), **87** for accessibility (mean **85.5**), **96** for best practices (mean **87.6**), and **92** for SEO (mean **93.3**).

Performance sits in the middle band (**50** to **89**): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than **7.6** seconds to show their main content, the largest photo or block of text: above **4** seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read.

The median performance score is lower than the average of the **45** cities in Italy we have scanned so far, which is **66**.

Lighthouse scores of the home page

- San Martino Buon Albergo
- Average of 45 cities in Italy

### Being found on Google

The basics that help Google find every page, show the right one, and read the business's details.

Of **415** working sites, **18.6%** have no valid sitemap, **56.6%** show no Search Console verification we can see, **28.2%** have no meta description on the home page, and **22.2%** do not state a canonical URL for the home page.

A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist.

The share of sites without a sitemap is lower than the average of the **45** cities in Italy we have scanned so far, which is **22.6%**.

What working sites are missing

- San Martino Buon Albergo
- Average of 45 cities in Italy

**30** of **432** businesses with a working website (**6.9%**) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete.

Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the **432** businesses with a working website, **18.6%** have one and only **10%** have it complete; those that have one most often leave out opening hours (**38.8%**).

The share of businesses with complete data is higher than the average of the **45** cities in Italy we have scanned so far, which is **3.8%**.

Businesses with complete structured data (JSON-LD)

- Yes, complete
- No, incomplete or missing

Show the data

|                           | San Martino Buon Albergo | Average of 45 cities in Italy |
| ------------------------- | ------------------------ | ----------------------------- |
| Yes, complete             | 6.9%                     | 3.8%                          |
| No, incomplete or missing | 93.1%                    | 96.2%                         |

| Property      | Block         | Missing | Businesses |
| ------------- | ------------- | ------- | ---------- |
| Opening hours | LocalBusiness | 38.8%   | 31 of 80   |
| Telephone     | LocalBusiness | 18.8%   | 15 of 80   |
| Address       | LocalBusiness | 11.3%   | 9 of 80    |
| URL           | LocalBusiness | 7.5%    | 6 of 80    |
| Name          | WebSite       | 3.1%    | 7 of 228   |
| Name          | LocalBusiness | 1.3%    | 1 of 80    |

### Being read by AI assistants

More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites.

The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. **94.2%** of sites show their text without needing to run JavaScript, and **86.7%** let AI assistants' crawlers in.

Across **415** working sites the AI Crawlability Score median is **79.6** out of **100** (mean **73**): half the sites score at least **79.6**, and the middle half sits between **64.3** and **85**.

The score says how well an assistant such as **ChatGPT**, **Claude** or **Gemini** can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only **0%** of sites pass it.

The median score is in line with the average of the **45** cities in Italy we have scanned so far, which is **78.9**.

Median AI Crawlability Score

The score weighs ten checks: [here is which ones, and how much each counts](https://www.nfw.run/state-of-the-web/ai-crawlability-score).

- 78.9/100 Average of 45 cities in Italy
- 79.6/100 San Martino Buon Albergo

### Trust: HTTPS and blocklisted servers

Trust plays out on two fronts. The first is visible: **5.8%** of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form.

The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read.

We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of **415** sites with an answer, **2** (**0.5%**) sit on a blocklisted server: **2** servers out of **324**.

A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them.

The share of sites on a blocklisted server is lower than the average of the **45** cities in Italy we have scanned so far, which is **0.9%**.

Sites on spam blocklisted servers

San Martino Buon Albergo

- Blocklisted0.5%
- Not blocklisted99.5%
- No answer0%

2 blocklisted servers out of 324 checked

Average of 45 cities in Italy

- Blocklisted0.9%
- Not blocklisted98.1%
- No answer1%

225 blocklisted servers out of 14,658 checked

// Your site

### Try it on your site

The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI Crawlability Score and tells you how it compares with the sites of your city. No sign up, up to **4** sites an hour.

- SEO
- Speed
- Core Web Vitals
- AI Crawlability Score
- Compared with your city

[Run the free SEO audit](https://www.nfw.run/seo-audit)

Source: NFW Web Studio scan of **762** businesses, data updated on October **16**, **2026**.

// The technical detail

## The same measurements, by their technical names

For developers: how the **415** working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks.

Performance, across **402** sites: half score below **62**, one in four below **48**, one in ten above **83**. Median accessibility **87**, SEO **92**, AI Crawlability Score **79.6**.

Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike.

The median performance score is lower than the average of the **45** cities in Italy we have scanned so far, which is **66**.

Lighthouse and AI Crawlability Scores: the spread

Show the mean

- San Martino Buon Albergo
- Average of 45 cities in Italy

Show the data

|                       |                               | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean |
| --------------------- | ----------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ---- |
| Performance           | San Martino Buon Albergo      | 33              | 48              | 62     | 74              | 83              | 61   |
| Performance           | Average of 45 cities in Italy | 41              | 54              | 66     | 76              | 89              | 65   |
| Accessibility         | San Martino Buon Albergo      | 72              | 80              | 87     | 93              | 97              | 86   |
| Accessibility         | Average of 45 cities in Italy | 73              | 81              | 88     | 93              | 96              | 86   |
| Best practices        | San Martino Buon Albergo      | 69              | 77              | 96     | 100             | 100             | 88   |
| Best practices        | Average of 45 cities in Italy | 69              | 77              | 96     | 100             | 100             | 87   |
| SEO                   | San Martino Buon Albergo      | 85              | 92              | 92     | 100             | 100             | 93   |
| SEO                   | Average of 45 cities in Italy | 83              | 91              | 92     | 100             | 100             | 92   |
| AI Crawlability Score | San Martino Buon Albergo      | 45              | 64.3            | 79.6   | 85              | 94.6            | 73   |
| AI Crawlability Score | Average of 45 cities in Italy | 39.1            | 59.6            | 78.9   | 85              | 94.6            | 69.7 |

Medians across **402** sites: first content (FCP) **2.6 s**, main content (LCP) **7.6 s**, page on screen (Speed Index) **5.3 s**, blocking time (TBT) **217 ms**, and server response (TTFB) **72 ms**.

Against Google's thresholds, the median is good for TTFB, in need of improvement for FCP, Speed Index, and TBT, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab.

The median main content time (LCP) is in line with the average of the **45** cities in Italy we have scanned so far, which is **7.2 s**.

Home page load times: Core Web Vitals and Lighthouse

Show the mean

- San Martino Buon Albergo
- Average of 45 cities in Italy
- Google's "good" threshold

Show the data

|                               |                               | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean   |
| ----------------------------- | ----------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ------ |
| First content on screen (FCP) | San Martino Buon Albergo      | 1.3 s           | 1.9 s           | 2.6 s  | 3.5 s           | 5.0 s           | 3.0 s  |
| First content on screen (FCP) | Average of 45 cities in Italy | 1.4 s           | 2.0 s           | 2.6 s  | 3.4 s           | 4.7 s           | 3.0 s  |
| Main content on screen (LCP)  | San Martino Buon Albergo      | 3.5 s           | 4.8 s           | 7.6 s  | 13.6 s          | 21.3 s          | 10.6 s |
| Main content on screen (LCP)  | Average of 45 cities in Italy | 2.9 s           | 4.5 s           | 7.2 s  | 12.7 s          | 20.6 s          | 10.5 s |
| Page on screen (Speed Index)  | San Martino Buon Albergo      | 2.2 s           | 3.3 s           | 5.3 s  | 7.6 s           | 11.7 s          | 6.3 s  |
| Page on screen (Speed Index)  | Average of 45 cities in Italy | 2.2 s           | 3.2 s           | 4.9 s  | 7.5 s           | 11.0 s          | 6.0 s  |
| Blocking time (TBT)           | San Martino Buon Albergo      | 8 ms            | 52 ms           | 217 ms | 572 ms          | 1.2 s           | 521 ms |
| Blocking time (TBT)           | Average of 45 cities in Italy | 0 ms            | 26 ms           | 132 ms | 375 ms          | 848 ms          | 397 ms |
| Server response (TTFB)        | San Martino Buon Albergo      | 10 ms           | 22 ms           | 72 ms  | 483 ms          | 1.3 s           | 526 ms |
| Server response (TTFB)        | Average of 45 cities in Italy | 13 ms           | 29 ms           | 94 ms  | 475 ms          | 1.2 s           | 434 ms |

JavaScript downloaded by the home page: median **794 kB**, one site in ten above **1.9 MB**. Layout shift (CLS): 75th percentile **0.04**, 90th percentile **0.20**.

JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within **0.10**, Google's good threshold: content does not jump around while the page loads, but one site in ten goes above **0.20**.

The median JavaScript weight is higher than the average of the **45** cities in Italy we have scanned so far, which is **689 kB**.

JavaScript weight and layout stability

Show the mean

- San Martino Buon Albergo
- Average of 45 cities in Italy

Show the data

|                       |                               | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean   |
| --------------------- | ----------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ------ |
| JavaScript downloaded | San Martino Buon Albergo      | 159 kB          | 378 kB          | 794 kB | 1.3 MB          | 1.9 MB          | 945 kB |
| JavaScript downloaded | Average of 45 cities in Italy | 110 kB          | 323 kB          | 689 kB | 1.2 MB          | 1.9 MB          | 887 kB |

- San Martino Buon Albergo
- Average of 45 cities in Italy
- Google's "good" threshold

Show the data

|                    |                               | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean |
| ------------------ | ----------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ---- |
| Layout shift (CLS) | San Martino Buon Albergo      | 0               | 0               | 0      | 0.04            | 0.20            | 0.08 |
| Layout shift (CLS) | Average of 45 cities in Italy | 0               | 0               | 0      | 0.02            | 0.16            | 0.06 |

Median weight per file: images **19 kB**, fonts **33 kB**, preview image (og:image) **111 kB**. One image in ten is above **245 kB**.

A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before.

The median image weight is lower than the average of the **45** cities in Italy we have scanned so far, which is **23 kB**.

File weight, by kind

Show the mean

- San Martino Buon Albergo
- Average of 45 cities in Italy

Show the data

|                          |                               | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | Mean    |
| ------------------------ | ----------------------------- | --------------- | --------------- | ------ | --------------- | --------------- | ------- |
| Images                   | San Martino Buon Albergo      | 563 B           | 3 kB            | 19 kB  | 81 kB           | 245 kB          | 110 kB  |
| Images                   | Average of 45 cities in Italy | 530 B           | 3 kB            | 23 kB  | 98 kB           | 291 kB          | 135 kB  |
| Fonts                    | San Martino Buon Albergo      | 8 kB            | 17 kB           | 33 kB  | 51 kB           | 85 kB           | 46 kB   |
| Fonts                    | Average of 45 cities in Italy | 9 kB            | 16 kB           | 31 kB  | 48 kB           | 85 kB           | 48 kB   |
| Favicons                 | San Martino Buon Albergo      | 939 B           | 2 kB            | 4 kB   | 10 kB           | 18 kB           | 10 kB   |
| Favicons                 | Average of 45 cities in Italy | 823 B           | 1 kB            | 4 kB   | 11 kB           | 22 kB           | 14 kB   |
| Preview image (og:image) | San Martino Buon Albergo      | 16 kB           | 45 kB           | 111 kB | 251 kB          | 535 kB          | 235 kB  |
| Preview image (og:image) | Average of 45 cities in Italy | 15 kB           | 44 kB           | 111 kB | 285 kB          | 686 kB          | 316 kB  |
| Videos                   | San Martino Buon Albergo      | 42 kB           | 180 kB          | 5.1 MB | 10.1 MB         | 19.1 MB         | 7.7 MB  |
| Videos                   | Average of 45 cities in Italy | 43 kB           | 1.1 MB          | 5.1 MB | 15.6 MB         | 38.0 MB         | 14.6 MB |
| Audio                    | San Martino Buon Albergo      | 836 B           | 930 B           | 1 kB   | 2 kB            | 3 kB            | 2 kB    |
| Audio                    | Average of 45 cities in Italy | 4 kB            | 7 kB            | 19 kB  | 58 kB           | 2.6 MB          | 1.0 MB  |

Of the **16,655** images found, **27.6%** use a modern format (WebP or AVIF), **34.4%** JPG and **20.6%** PNG. Of the fonts, **78.5%** are WOFF2.

At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data.

The share of images in a modern format is higher than the average of the **45** cities in Italy we have scanned so far, which is **22.3%**.

File formats

Images

- JPG
- WEBP
- PNG
- SVG
- Other

Show the data

|       | San Martino Buon Albergo | Average of 45 cities in Italy |
| ----- | ------------------------ | ----------------------------- |
| JPG   | 34.4%                    | 37.4%                         |
| WEBP  | 24.8%                    | 18%                           |
| PNG   | 20.6%                    | 21.9%                         |
| SVG   | 12.9%                    | 12.5%                         |
| Other | 7.3%                     | 10.3%                         |

Fonts

- WOFF2
- TTF
- WOFF
- F
- Other

Show the data

|       | San Martino Buon Albergo | Average of 45 cities in Italy |
| ----- | ------------------------ | ----------------------------- |
| WOFF2 | 78.5%                    | 77.3%                         |
| TTF   | 5.5%                     | 4.6%                          |
| WOFF  | 4.8%                     | 6%                            |
| F     | 4.2%                     | 3.4%                          |
| Other | 7%                       | 8.6%                          |

Favicons

- PNG
- ICO
- JPG
- WEBP
- Other

Show the data

|       | San Martino Buon Albergo | Average of 45 cities in Italy |
| ----- | ------------------------ | ----------------------------- |
| PNG   | 62.8%                    | 64.4%                         |
| ICO   | 15.8%                    | 15%                           |
| JPG   | 12.5%                    | 12.4%                         |
| WEBP  | 4.7%                     | 3.7%                          |
| Other | 4.1%                     | 4.4%                          |

Preview image (og:image)

- JPG
- PNG
- WEBP
- GIF
- Other

Show the data

|       | San Martino Buon Albergo | Average of 45 cities in Italy |
| ----- | ------------------------ | ----------------------------- |
| JPG   | 58.7%                    | 63.9%                         |
| PNG   | 23.6%                    | 23.3%                         |
| WEBP  | 16.7%                    | 10.7%                         |
| GIF   | 0.4%                     | 0.3%                          |
| Other | 0.6%                     | 1.7%                          |

Videos

- MP4
- 4
- MOV
- WEBM
- Other

Show the data

|       | San Martino Buon Albergo | Average of 45 cities in Italy |
| ----- | ------------------------ | ----------------------------- |
| MP4   | 82.1%                    | 83.2%                         |
| 4     | 10.7%                    | 4.6%                          |
| MOV   | 3.6%                     | 2.7%                          |
| WEBM  | 3.6%                     | 5.4%                          |
| Other | 0%                       | 4.1%                          |

Audio

- MP3
- Other

Show the data

|       | San Martino Buon Albergo | Average of 45 cities in Italy |
| ----- | ------------------------ | ----------------------------- |
| MP3   | 100%                     | 93.3%                         |
| Other | 0%                       | 6.8%                          |

Across **406** working sites we recognized **495** different technologies. The most common: jQuery (**69.9%**), PHP (**51.1%**), and Google Tag Manager (**50.1%**). The most used CMS is WordPress, on **38.6%** of sites.

Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time.

The share of sites on WordPress is in line with the average of the **45** cities in Italy we have scanned so far, which is **39.9%**.

Most used technologies

AllJavaScript librariesFont scriptsAnalyticsCMSCookie complianceBlogsWeb serversPerformanceUI frameworksCDN

- San Martino Buon Albergo
- Average of 45 cities in Italy

1. 01

   jQueryJavaScript libraries

   69.9%

1. 02

   PHPProgramming languages

   51.1%

1. 03

   Google Tag ManagerTag managers

   50.1%

1. 04

   Open Graph

   48%

1. 05

   Google AnalyticsAnalytics

   45.8%

1. 06

   MySQLDatabases

   41.4%

1. 07

   Google Font APIFont scripts

   40%

1. 08

   Font AwesomeFont scripts

   39.8%

1. 09

   WordPressBlogs

   38.6%

1. 10

   HTTP/3

   37.1%

1. 11

   jQuery MigrateJavaScript libraries

   37.1%

1. 12

   Priority HintsPerformance

   32.5%

Show the data

|                             | San Martino Buon Albergo | Average of 45 cities in Italy |
| --------------------------- | ------------------------ | ----------------------------- |
| jQuery                      | 69.9%                    | 61.6%                         |
| PHP                         | 51.1%                    | 47.5%                         |
| Google Tag Manager          | 50.1%                    | 41.7%                         |
| Open Graph                  | 48%                      | 58.4%                         |
| Google Analytics            | 45.8%                    | 38.5%                         |
| MySQL                       | 41.4%                    | 41%                           |
| Google Font API             | 40%                      | 44.5%                         |
| Font Awesome                | 39.8%                    | 37.2%                         |
| WordPress                   | 38.6%                    | 39.9%                         |
| HTTP/3                      | 37.1%                    | 41.6%                         |
| jQuery Migrate              | 37.1%                    | 36.8%                         |
| Priority Hints              | 32.5%                    | 36.8%                         |
| Bootstrap                   | 30.8%                    | 18.2%                         |
| RSS                         | 28.7%                    | 35.9%                         |
| core-js                     | 26.5%                    | 34%                           |
| Cloudflare                  | 23.4%                    | 20%                           |
| Swiper                      | 21%                      | 18.6%                         |
| jQuery UI                   | 19%                      | 23.1%                         |
| iubenda                     | 17.3%                    | 14.7%                         |
| Nginx                       | 16.6%                    | 24.2%                         |
| Twitter Emoji (Twemoji)     | 16.6%                    | 19.9%                         |
| Contact Form 7              | 16.4%                    | 15.8%                         |
| Apache HTTP Server          | 16.1%                    | 17.3%                         |
| Yoast SEO                   | 15.7%                    | 20%                           |
| Cart Functionality          | 14.9%                    | 12.2%                         |
| Masonry                     | 14.9%                    | 13.3%                         |
| reCAPTCHA                   | 14.9%                    | 12.9%                         |
| GSAP                        | 13.7%                    | 14.8%                         |
| Aruba.it                    | 12.3%                    | 12.8%                         |
| Isotope                     | 12%                      | 10.5%                         |
| Elementor                   | 11.1%                    | 13%                           |
| Facebook Pixel              | 11.1%                    | 10.8%                         |
| Slider Revolution           | 10.8%                    | 7.6%                          |
| Google Maps                 | 9.9%                     | 7.4%                          |
| Cookiebot                   | 9.6%                     | 6.1%                          |
| FancyBox                    | 9.4%                     | 5.1%                          |
| React                       | 8.9%                     | 10.8%                         |
| Modernizr                   | 8.2%                     | 8.2%                          |
| Cookie Control              | 8%                       | 6.1%                          |
| LazySizes                   | 7.7%                     | 6.3%                          |
| cdnjs                       | 7.7%                     | 4.7%                          |
| OWL Carousel                | 7.5%                     | 5.5%                          |
| Slick                       | 7.5%                     | 2.2%                          |
| PWA                         | 7.2%                     | 7.9%                          |
| Plesk                       | 7.2%                     | 6.8%                          |
| Lodash                      | 7%                       | 11.4%                         |
| lit-element                 | 7%                       | 8.1%                          |
| lit-html                    | 7%                       | 8.1%                          |
| Site Kit                    | 6.7%                     | 6.6%                          |
| Cybot                       | 6.5%                     | 5%                            |
| WooCommerce                 | 6.5%                     | 6.1%                          |
| Underscore.js               | 6%                       | n/a                           |
| Amazon Web Services         | 5.8%                     | 6.1%                          |
| Vue.js                      | 5.8%                     | 3.1%                          |
| jsDelivr                    | 5.8%                     | 4.4%                          |
| Cloudflare Bot Management   | 5.1%                     | n/a                           |
| Animate.css                 | 4.8%                     | 5.1%                          |
| Moment.js                   | 4.8%                     | 3.1%                          |
| Google Hosted Libraries     | 4.6%                     | n/a                           |
| LiteSpeed                   | 4.6%                     | 4.9%                          |
| OneTrust                    | 4.6%                     | n/a                           |
| YouTube                     | 4.6%                     | 3.3%                          |
| Cloudflare Browser Insights | 4.3%                     | n/a                           |
| PayPal                      | 4.3%                     | 4%                            |
| RankMath SEO                | 4.3%                     | 3.4%                          |
| Sentry                      | 4.3%                     | 5.3%                          |
| Tailwind CSS                | 4.3%                     | 4.4%                          |
| CookieYes                   | 4.1%                     | 3.5%                          |
| Onsen UI                    | 3.9%                     | n/a                           |
| Shopify                     | 3.9%                     | 3.7%                          |
| wpBakery                    | 3.9%                     | 6%                            |
| Hello Elementor             | 3.6%                     | 4.3%                          |
| MediaElement.js             | 3.6%                     | 4.4%                          |
| WhatsApp Business Chat      | 3.6%                     | 4.2%                          |
| Microsoft Clarity           | 3.4%                     | 3.7%                          |
| Salesforce                  | 3.4%                     | n/a                           |
| Salesforce Commerce Cloud   | 3.4%                     | n/a                           |
| Facebook Login              | 3.1%                     | 2.8%                          |
| Popper                      | 3.1%                     | 4%                            |
| Preact                      | 3.1%                     | 2.4%                          |
| Skrollr                     | 3.1%                     | 2.9%                          |
| Wix                         | 3.1%                     | 3.7%                          |
| Apple Pay                   | 2.9%                     | 2.9%                          |
| Microsoft Advertising       | 2.9%                     | n/a                           |
| Store Vantage               | 2.9%                     | n/a                           |
| Vimeo                       | 2.9%                     | 2.7%                          |
| WPML                        | 2.9%                     | 4.6%                          |
| prettyPhoto                 | 2.9%                     | 3.7%                          |
| Flickity                    | 2.7%                     | 2.4%                          |
| Polylang                    | 2.7%                     | n/a                           |
| Webpack                     | 2.7%                     | 2.8%                          |
| anime.js                    | 2.7%                     | n/a                           |
| Amazon S3                   | 2.4%                     | n/a                           |
| Divi                        | 2.4%                     | 2.8%                          |
| Linkedin Insight Tag        | 2.4%                     | n/a                           |
| Microsoft ASP.NET           | 2.4%                     | 5%                            |
| Unpkg                       | 2.4%                     | n/a                           |
| Adobe Fonts                 | 2.2%                     | 2.4%                          |
| Complianz                   | 2.2%                     | 2.3%                          |
| Hotjar                      | 2.2%                     | n/a                           |

Of the **432** businesses with a working website, **65.5%** have at least one JSON-LD block, but only **6.9%** have complete basic data. The most common types on the sites are WebSite (**52%**), Organization (**38.1%**), and BreadcrumbList (**35.7%**).

WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block.

The share of businesses with complete basic data is higher than the average of the **45** cities in Italy we have scanned so far, which is **3.8%**.

Basic structured data (JSON-LD)

### What we count as complete

A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks:

- `LocalBusiness` or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours.
- `WebSite` with the site's name and URL.

Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website.

San Martino Buon Albergo

58.6%

34.5%

- Complete **6.9%**
- Some JSON-LD, basics incomplete **58.6%**
- No JSON-LD **34.5%**

Average of 45 cities in Italy

56.1%

40.1%

- Complete **3.8%**
- Some JSON-LD, basics incomplete **56.1%**
- No JSON-LD **40.1%**

`LocalBusiness`Complete **10%**

- Complete **10%**
- Incomplete **8.6%**
- Missing **81.5%**

Missing from LocalBusiness

- Opening hours**38.8%**
- Telephone**18.8%**
- Address**11.3%**
- URL**7.5%**
- Name**1.3%**

`WebSite`Complete **51.2%**

- Complete **51.2%**
- Incomplete **1.6%**
- Missing **47.2%**

Missing from WebSite

- Name**3.1%**
- URL**0%**

Across **415** working sites, the check with the highest result is "Home page title" (**96.4**), the one with the lowest "ARD manifest for AI agents" (**0**). The robots.txt lets AI crawlers in on **86.7%** of sites.

Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others.

The share of sites open to AI crawlers is in line with the average of the **45** cities in Italy we have scanned so far, which is **83.6%**.

The AI Crawlability Score's checks

- 94.2%

  Content visible without JavaScript

  weight 20

  Average of 45 cities in Italy: **94.1%**

- 86.7%

  robots.txt open to AI crawlers

  weight 15

  Average of 45 cities in Italy: **83.6%**

- 61.4%

  Structured data on the home page

  weight 15

  Average of 45 cities in Italy: **56.9%**

- 81.4%

  Sitemap

  weight 10

  Average of 45 cities in Italy: **77.4%**

- 30.1%

  llms.txt file

  weight 10

  Average of 45 cities in Italy: **25.8%**

- 96.4%

  Home page title

  weight 5

  Average of 45 cities in Italy: **93.7%**

- 94.2%

  HTTPS

  weight 5

  Average of 45 cities in Italy: **89.5%**

- 93.3%

  Lighthouse SEO score

  weight 5

  Average of 45 cities in Italy: **91.9%**

- 77.8%

  Home page canonical

  weight 5

  Average of 45 cities in Italy: **73.4%**

- 71.8%

  Home page meta description

  weight 5

  Average of 45 cities in Italy: **66.6%**

- 0%

  ARD manifest for AI agents

  weight 5

  Average of 45 cities in Italy: **0%**

// Digging deeper

## What else the working sites show

Cuts of the 415 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear.

### Sector by sector

Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in.

| Sector                | Sites | Performance | AI Crawlability Score |
| --------------------- | ----- | ----------- | --------------------- |
| Industry              | 47    | 67.5        | 76.6                  |
| Professional services | 47    | 65          | 71                    |
| Construction          | 41    | 64.4        | 73.6                  |
| Fashion and beauty    | 30    | 46.3        | 77.9                  |
| Home and tech         | 29    | 52.2        | 75.7                  |
| Restaurants           | 27    | 62.7        | 72.5                  |
| Health                | 22    | 58          | 76.3                  |
| Other shops           | 21    | 61.8        | 72.2                  |

### What the sites run on

Technologies detected on the home page of 406 of 415 working sites, with the mean scores of the sites that use each.

| Technology         | Sites | Share | Performance | AI Crawlability Score |
| ------------------ | ----- | ----- | ----------- | --------------------- |
| jQuery             | 290   | 69.9% | 60          | 75.9                  |
| PHP                | 212   | 51.1% | 59.2        | 74.4                  |
| Google Tag Manager | 208   | 50.1% | 54.4        | 78.1                  |
| Open Graph         | 199   | 48%   | 59.3        | 78.8                  |
| Google Analytics   | 190   | 45.8% | 53.8        | 77.7                  |
| MySQL              | 172   | 41.4% | 58.3        | 77.2                  |
| Google Font API    | 166   | 40%   | 57.4        | 74.5                  |
| Font Awesome       | 165   | 39.8% | 58.4        | 76.1                  |

| CDN           | Sites | Share | Performance | AI Crawlability Score |
| ------------- | ----- | ----- | ----------- | --------------------- |
| None detected | 287   | 69.2% | 62.1        | 71.3                  |
| cloudflare    | 60    | 14.5% | 60.2        | 75.4                  |
| aws           | 23    | 5.5%  | 56.7        | 77.4                  |
| google        | 23    | 5.5%  | 60.3        | 80.3                  |

### Cookies and analytics

46.5% of the sites show a cookie consent platform, and 64.1% run an analytics tool. Of those that run analytics, 39.1% show no consent platform we could detect.

Most common: Iubenda (22.2%), Cookiebot (10.4%), Complianz (4.3%).

Detected from what the home page loads: a site may use a tool we do not see, so read these as a floor.

### Content basics

69.6% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing.

On the home page, 35.7% of titles are longer than 60 characters and 28.2% of the sites have no meta description. 12% repeat the same title on more than one page.

### Security

94.2% of the sites answer on HTTPS, and 94.1% of those redirect plain HTTP to it.

Of 390 certificates checked, 100% are valid and 4.1% expire within 30 days.

Security headers on the home page: 37.6% send Strict-Transport-Security and 16.1% a Content-Security-Policy. We check that a header is present, not how strong it is.

// This scan

## The San Martino Buon Albergo scan, at a glance

- Period

  On October **16**, **2026**

- Kind of scan

  Quick: home page and first **4** sitemap pages; Lighthouse and technologies on the home page only

- Area

  City of San Martino Buon Albergo

- Businesses counted

  **762**

- Working sites analyzed

  **415**

- National comparison

  Average of **45** cities scanned in Italy

- Data updated

  October **16**, **2026**

- Overture Maps data

  September **18**, **2026**

- Scanner version

  [v1.2.0](https://www.nfw.run/state-of-the-web/method/changelog#v1.2.0)

[How we measure: the full method](https://www.nfw.run/state-of-the-web/method)

// Data and limits

## Where the data comes from

The businesses and the website they list come from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry.

Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive **2.0** for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache **2.0** for Foursquare (whose data was transformed to Overture's schema) and CC0 **1.0** for AllThePlaces.

Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap.

Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details.

Attribution\
© OpenStreetMap contributors, [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps) Foundation

### What this scan read

- [Overture](https://www.nfw.run/state-of-the-web/overture-maps) dataset of September **18**, **2026**.
- **151** of the **566** sites we tried to analyze did not answer or blocked our tool (**26.7%**): the web figures cover the other **415**.
- AI Crawlability Score computed with [rules 2.0.0](https://www.nfw.run/state-of-the-web/ai-crawlability-score/changelog#v2.0.0). It is our own measure, not an industry standard.

### What these figures do and do not measure

A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures.

- Homepage only. Lighthouse and the AI Crawlability Score measure each site's main page, not the whole site: the figure is that of a shop window, not of every page.
- Working sites only. The web figures cover the sites that answer. Sites that do not answer, or that block our tool, are left out: a site behind a bot check can be unmeasurable while working for a visitor.
- Only businesses that list a website on Overture. A business with no website on its listing is not measured on the web, and a listing with an old website leads to a page that does not open. Every report says how many businesses list a website and how many have a working one.
- A sample, not a register. Overture is not the business register: it covers some businesses and some areas better than others, so the picture can lean towards businesses with a well kept listing.
- A site counts once. When several businesses list the same site, it counts once in the web figures. Business counts count each one.
- One language. Our tool presents itself as an Italian browser: a multilingual site is measured in its Italian version.
- Search Console is recognised only from a meta tag or the DNS, so the real share can be higher than the one we show.
- The AI Crawlability Score is our own measure, not a market standard: it cannot be compared with outside tools. It changes with rules versions, and two reports compare only on the same scanner and the same rules.
- Cities only, and only averages and medians. Reports do not say who is best in a sector or which studios do better, and they publish no single business's result.

[How a business gets its category](https://www.nfw.run/state-of-the-web/method#categories) [What Overture Maps is, and why we use it](https://www.nfw.run/state-of-the-web/overture-maps)

// After the report

## If your website is in these numbers

We are NFW Web Studio, a web studio based in Verona, working with businesses and professionals in San Martino Buon Albergo and across Italy and Europe. If your site is one of the slow ones on a phone, has no sitemap, or does not describe the business in a way Google can read, that can be fixed: a landing page starts from **€520** and a full website from **€1,160**, VAT included.

[Web design services for businesses](https://www.nfw.run/website-design)

### [Website redesign services](https://www.nfw.run/website-redesign)

[We rebuild your site from what you already have, and fix what this report measures: speed on a phone, sitemap, business details for Google and AI assistants. From **€320** for a landing page.](https://www.nfw.run/website-redesign)

[Learn more](https://www.nfw.run/website-redesign)

### [SEO services for businesses](https://www.nfw.run/seo-services)

[Search Console, sitemap, canonical URLs and a LocalBusiness block: the items in this report that decide whether Google finds you. From **€320** one time, or **€550** a month for ongoing SEO.](https://www.nfw.run/seo-services)

[Learn more](https://www.nfw.run/seo-services)

### [Case: Ricerca Perdite 1972](https://www.nfw.run/case-studies/ricerca-perdite-1972)

[It started as a landing page and grew into a full website with a page for every town: from 6 to 40 Google clicks in 42 days, and the first call from the Business Profile in month three.](https://www.nfw.run/case-studies/ricerca-perdite-1972)

[Read the case](https://www.nfw.run/case-studies/ricerca-perdite-1972)

[How much does a website cost: all prices](https://www.nfw.run/pricing)

// frequently asked questions

## The answers, to your questions.

### How many San Martino Buon Albergo businesses have a website?

We counted **762** businesses in San Martino Buon Albergo. **589** of them (**77.3%**) list a website, but only **432** (**56.7%**) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran on October **16**, **2026**.

### Which sectors in San Martino Buon Albergo are most often without a website?

Among the sectors with at least **30** businesses, the fewest working websites are in beauty and wellness (**37.5%**), fashion and beauty (**46.2%**), and restaurants (**49.2%**); the most are in professional services (**81.7%**), industry (**74.2%**), and construction (**72.4%**). The shares are the sector's businesses with a website that opens.

### Is my business among the ones you scanned? Can I see its result?

If it is based in San Martino Buon Albergo and appears on [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free **30** minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the [free SEO audit](https://www.nfw.run/seo-audit) on your site right away: the same checks as this report, compared with the sites of your city.

### What should I fix first on my website?

The things this report finds missing most often are also the cheapest to fix: connecting Search Console, writing a meta description for the home page, having a valid sitemap, adding a complete LocalBusiness block with opening hours, converting images to WebP or AVIF, and adding a preview image for shares. For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The [free SEO audit](https://www.nfw.run/seo-audit) shows you in a few minutes which of these your site is missing; on the free call we go through them together.

### How do I cite this report?

The figures are free to use, commercial use included, as long as you cite the source (CC BY **4.0** license). Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "San Martino Buon Albergo businesses", https\://www\.nfw\.run/state-of-the-web/san-martino-buon-albergo-city-october-2026-v1-2-0. The aggregate figures are also available as JSON at https\://dashboard.nfw\.run/state-of-the-web/v1/scans/0a5a35b5-d334-4b06-b281-beec347c6263. If you need a figure that is not here, write to us.

### What are your prices and delivery times?

A landing page starts from **€520** and a full website from **€1,160**, VAT included. These are starting prices: after a call, you get a written quote with a single figure within **24** hours. A landing page takes under **7** days, a full website starts from **7** days. With the express option, timelines are halved and guaranteed: online within **48** hours for a landing page and **96** hours for a full website.

### Can we meet in person? Do you work outside San Martino Buon Albergo?

Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee.

### Can I build a free website myself?

You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the [free SEO audit](https://www.nfw.run/seo-audit); if you like, we can look at what you built together on the free call.

Didn't find what you were looking for? [Contact us](https://www.nfw.run/contact-us)

// ready when you are

## Your website, online within a week.

Write to us today: we reply within **24** hours with the next steps.

- Meet in person or by video call
- Written quote within **24** hours
- Published prices, VAT included
- Online within a week
- The site stays yours

Contact for San Martino Buon Albergo

Enrico: Software Engineer

<enrico@nfw.run>

Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe.

[Write to us](mailto:info@nfw.run) [Book a call](https://calendly.com/nfw-info/30min)
