# Verona businesses: how many have a website, and how well it works Source: // State of the web, September 2026 In Verona, one business in two has no working website. We counted **9,877** Verona businesses within the city limits and checked their websites from September **23** to **26**, **2026**. Of these, **7,377** list a website and **4,948** have one that works: **50.1%** of the total. [Go to the data](#data) [How does my site rank](https://www.nfw.run/seo-audit) Loading the map 9,788 businesses shown of 9,788 mapped in Verona Map generated from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps) data of September **18**, **2026**. Restaurants1,182Cafés203Bars and pubs439Food shops358Lodging797Travel229Fashion and beauty744Home and tech368Other shops398Automotive371Professional services600Legal143Finance214Real estate286Industry352Construction370Health560Dentists154Beauty and wellness787Sport and fitness368Pets90Education205Creative and media269Events and leisure230Local services71 // At a glance ## The numbers to remember - have a working website - 50.1% - **4,948** of **9,877** businesses - The other **4,929** have no website, or list one that does not open: an address that does not answer, a social profile. - to show the main content, on a phone - 7.3 s - median of **4,308** sites - More than three sites in four take longer than **4** seconds, the point Google calls poor. Past **3** seconds, **53%** of people on a phone leave the page. - describe themselves to Google in full (structured data) - 4.1% - **204** of **4,948** businesses with a working website - Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing. - have a valid sitemap - 75.3% - **3,495** of **4,640** working sites - **24.7%** of sites do not hand Google the list of their pages, which it uses to find them all. - median AI score, out of 100 - 74.6 - across **4,640** working sites - How well **ChatGPT**, **Claude** or **Gemini** can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much. Want to know where your site sits among these numbers?[Run the free SEO audit](https://www.nfw.run/seo-audit) // The report in plain words ## What a customer finds when looking for a business in Verona Here the numbers are told the way people using these sites experience them: a customer looking for a restaurant on their phone, a tourist checking a shop's opening hours, someone asking an AI assistant for a dentist nearby. [The detailed technical data is further down](#charts). ### The Verona economy online: businesses and their websites We counted **9,877** businesses in Verona, and their mix tells the story of the city: restaurants, lodging, beauty salons and fashion stores alone make up more than a third of the total (**35.5%**). Lodging, with **797** businesses, is the second largest sector after restaurants: the mark of a city that also lives on tourism. Three businesses in four list a website, but only one in two has one we could open. The gap, **2,429** businesses, is the most concrete figure in the whole report: in more than three cases in four, someone tapping the website link on a map such as Google Maps gets an error, an expired domain, or a social profile instead of a website. In the rest, the site answers, but its bot protection stopped our tool: we keep those apart below. Food, hospitality and personal care make up more than a third Restaurants **1,182** (**12%**), lodging **797** (**8.1%**), beauty and wellness **787** (**8%**), fashion and beauty stores **744** (**7.5%**), professional services **600** (**6.1%**). These are the sectors where customers decide on their phone, often minutes before walking in: they look for the menu, the opening hours, the photos, the number to call. The count comes from [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), meaning the businesses a customer finds on a map, not the official business register. Business types in the area Share of the businesses counted - Restaurants**12.0%** (1,182) - Lodging**8.1%** (797) - Beauty and wellness**8.0%** (787) - Fashion and beauty**7.5%** (744) - Professional services**6.1%** (600) - Health**5.7%** (560) - Bars and pubs**4.4%** (439) - Other shops**4.0%** (398) - Automotive**3.8%** (371) - Construction**3.7%** (370) - Sport and fitness**3.7%** (368) - Other sectors**33.0%** (3,261) One business in two has a website that opens Of **9,877** businesses, **7,377** (**74.7%**) list a website and **4,948** (**50.1%**) have a working one. One listed address in three (**32.9%**) does not lead to a website we could open. Behind that third are mostly expired domains and servers that do not answer, then error pages and social profiles or platforms listed instead of a website. For the customer the result is the same: they tap the link, do not find what they were looking for, and go back to the search results, where the competitors are. Some of them, though, are working sites that block automated tools like ours: the chart below keeps them apart. Businesses with a website Businesses that serve walk-in customers are the least online **72.9%** of creative and media businesses have a working website, as do **68.2%** of industry, **67.8%** of legal firms and **67.2%** of professional services. At the bottom are cafés (**22.7%**), bars and pubs (**27.1%**), beauty and wellness (**27.6%**), food shops (**38.5%**) and restaurants (**39.8%**). The businesses that live on passing customers have the fewest working websites, and not only because the site is missing. **68.5%** of restaurants list one, but **42%** of those links do not lead to a site that opens; among beauty salons the share rises to **48.3%**. In these sectors it is common to list a booking page or a social profile instead of a website. So exactly where customers decide quickly, on their phone, the website is least often there. Websites by sector - Working website, above average - Working website, below average - Listed, not working - No website - Verona average, every sector: 50.1% Show the data | | businesses | Working website | Listed, not working | No website | | --------------------- | ---------- | --------------- | ------------------- | ---------- | | Creative and media | 269 | 72.9% | 19.3% | 7.8% | | Industry | 352 | 68.2% | 22.1% | 9.7% | | Legal | 143 | 67.8% | 15.4% | 16.8% | | Professional services | 600 | 67.2% | 23.5% | 9.3% | | Finance | 214 | 66.8% | 16.4% | 16.8% | | Education | 205 | 66.3% | 17.6% | 16.1% | | Real estate | 286 | 65.7% | 23.5% | 10.8% | | Home and tech | 368 | 63.9% | 25.8% | 10.3% | | Travel | 229 | 63.3% | 25.3% | 11.4% | | Construction | 370 | 62.7% | 22.4% | 14.9% | | Events and leisure | 230 | 57.8% | 16.5% | 25.7% | | Health | 560 | 57.3% | 25.7% | 17% | | Other shops | 398 | 56.5% | 21.9% | 21.6% | | Sport and fitness | 368 | 55.7% | 19.8% | 24.5% | | Automotive | 371 | 52.8% | 29.4% | 17.8% | | Dentists | 154 | 52.6% | 26% | 21.4% | | Fashion and beauty | 744 | 47.8% | 31.5% | 20.7% | | Lodging | 797 | 45.3% | 30.7% | 24% | | Pets | 90 | 41.1% | 32.2% | 26.7% | | Restaurants | 1,182 | 39.8% | 28.7% | 31.5% | | Local services | 71 | 39.4% | 29.6% | 31% | | Food shops | 358 | 38.5% | 28.5% | 33% | | Beauty and wellness | 787 | 27.6% | 25.8% | 46.6% | | Bars and pubs | 439 | 27.1% | 13.9% | 59% | | Cafés | 203 | 22.7% | 17.7% | 59.6% | ### Speed and ease of use, on a phone The servers behind Verona's websites answer quickly: half of them in under **164** milliseconds. The time is lost afterwards, while the phone downloads and runs the page. On a mid-range phone with a slow mobile connection, the conditions Lighthouse simulates, the home page's main content appears after a median of **7.3** seconds, and more than three sites in four take longer than the **4** seconds Google considers poor. That is more than twice the **3** seconds after which, according to research, **53%** of people on a phone leave the page: on the typical Verona website, more than half of phone visitors risk leaving before they see the main content. What people do while they wait, according to research - 53% of people on a phone leave a page that takes longer than **3** seconds to load. - +103% more visitors leave straight away with a delay of just **2** seconds. - 7% fewer enquiries and sales for every extra **100** milliseconds of waiting. Sources: Google, Akamai. Research on user behavior, not measurements from this scan. SEO and best practices pass, speed fails Average scores on the home page of **4,314** sites: performance **45.2** out of **100**, accessibility **85.1**, best practices **86.7**, SEO **91.8**. The three high scores depend mostly on the CMS and the theme: titles, tags, HTTPS, page structure. Speed depends on what the page loads, meaning photos, sliders, fonts and third party scripts, and that is where Verona's websites lose: fewer than one site in ten reaches the good band, **90** or more. Accessibility is nearly good, with a median of **87** and more than one site in four above **90**; Lighthouse lowers it when it finds low contrast text, buttons and links without a readable name, and images without a description. Lighthouse scores of the home page ### Being found on Google The basics a CMS adds on its own are almost everywhere: **93.6%** of home pages have a title and **89.4%** of sites use HTTPS. What is missing are the things that take a decision by whoever runs the site. One home page in three has no meta description, so Google picks its own text to show under the title. More than half the sites show no sign of being connected to Search Console, the free tool that tells which searches the site appears for. And only **1** business in **25** describes itself to Google in full. Search Console is the most common gap Of **4,640** working sites, **54.7%** show no Search Console verification we can see, **34.2%** have no meta description on the home page, **31%** do not state a canonical URL for the home page, and **24.7%** have no valid sitemap. Search Console can also be verified in ways that are invisible from outside, so that **54.7%** is an upper bound; still, one site in two shows no sign of being connected to the tool Google uses to report problems. The sitemap helps Google find every page, the canonical keeps two copies of the same page from competing, and the meta description decides the text that makes people click. What working sites are missing Only 1 business in 25 describes itself to Google in full **204** of **4,948** businesses with a working website (**4.1%**) have both a complete LocalBusiness block and a complete WebSite block. The LocalBusiness block is on **721** sites (**14.6%**), and more than half of them are incomplete: opening hours are missing on **43.6%**, the phone number on **20.7%**, the address on **13.6%**, the site URL on **9.6%** and the name on **1.2%**. The WebSite block is on **2,203** sites: the name is missing on **3.5%** and the URL on **0.1%**. Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess: the same details as the listing on Google Maps, but from the business's own site, where the business controls them. The detail left out most often, opening hours, is exactly what a customer checks before leaving home; the phone number, second, is what they use to call. The WebSite block, when present, is almost always complete: the most common SEO plugins for WordPress add it on their own, while the LocalBusiness block has to be filled in by hand. Businesses with complete structured data (JSON-LD) - Yes, complete - No, incomplete or missing Show the data | | Verona | | ------------------------- | ------ | | Yes, complete | 4.1% | | No, incomplete or missing | 95.9% | | Property | Block | Missing | Businesses | | ------------- | ------------- | ------- | ----------- | | Opening hours | LocalBusiness | 43.6% | 314 of 721 | | Telephone | LocalBusiness | 20.7% | 149 of 721 | | Address | LocalBusiness | 13.6% | 98 of 721 | | URL | LocalBusiness | 9.6% | 69 of 721 | | Name | WebSite | 3.5% | 77 of 2,203 | | Name | LocalBusiness | 1.2% | 9 of 721 | | URL | WebSite | 0.1% | 2 of 2,203 | ### Being read by AI assistants More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites. The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. **94.4%** of sites show their text without needing to run JavaScript, and **82.2%** let AI assistants' crawlers in. The sites are easy to read, but say little about the business Across **4,640** working sites the average AI score is **69.8** out of **100** and the median **74.6**; the middle half of the sites sits between **57.9** and **85**. The average is below the median because one site in ten stays below **35**: sites built only in JavaScript or closed to crawlers, which an assistant can barely read. The check passed least often is the llms.txt file (**26.6%**), an index meant for assistants; the share is high for such a recent format, and is partly explained by WordPress SEO plugins that can generate it on their own. The second weak point is structured data on the home page (**52.8%**), and even where it is present, only a small part describes the business in full: just **4.1%** of businesses have complete basic data. The assistant reads the site, but has to guess what kind of business it is. Average AI score The score weighs ten checks: [here is which ones, and how much each counts](https://www.nfw.run/state-of-the-web/ai-score). - 69.8/100 Verona ### Trust: HTTPS and blocklisted servers Trust plays out on two fronts. The first is visible: **10.6%** of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form. The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read. 49 sites on servers flagged for spam, mostly shared Of **4,089** sites with an answer, **49** (**1.2%**) sit on a server on a spam blocklist: **33** servers out of **2,304**. Barracuda lists **34** of them, Spamhaus **15**. For a business that sends booking confirmations, quotes or replies to customers from the same server as its website, the risk is real: the message goes out, but the customer never sees it. **49** sites on **33** servers means several sites share a server, and the flag often comes from another site hosted next door, not from the business. The website itself is not affected. Sites on spam blocklisted servers Verona - Blocklisted1.1% - Not blocklisted87% - No answer11.9% 33 blocklisted servers out of 2,304 checked // Your site ### And your site, how does it do? The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI score and tells you how it compares with the sites of your city. No sign up, up to **5** sites an hour. - SEO - Speed - Core Web Vitals - AI score - Compared with your city [Run the free SEO audit](https://www.nfw.run/seo-audit) Source: NFW Web Studio scan of **9,877** businesses, data updated on September **26**, **2026**. // The technical detail ## The same measurements, by their technical names For developers: how the **4,640** working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI score's individual checks. Speed is the only score where sites really differ From the 10th to the 90th percentile: performance from **26** to **73** (median **41**), accessibility from **71** to **96** (**87**), best practices from **69** to **100** (**96**), SEO from **83** to **100** (**92**), AI score from **35** to **99.6** (**74.6**). SEO and best practices are squeezed at the top: CMSs and themes provide them, and almost everyone has them. Performance is low and wide: it depends on choices made site by site (photos, scripts, plugins), and it is where work moves the needle most. The AI score is the widest of all because it depends on a few pass or fail checks, such as llms.txt and structured data. Lighthouse and AI scores: the spread - Verona Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | | -------------- | ------ | --------------- | --------------- | ------ | --------------- | --------------- | | Performance | Verona | 26 | 31 | 41 | 56 | 73 | | Accessibility | Verona | 71 | 80 | 87 | 92 | 96 | | Best practices | Verona | 69 | 76 | 96 | 100 | 100 | | SEO | Verona | 83 | 90 | 92 | 100 | 100 | | AI score | Verona | 35 | 57.9 | 74.6 | 85 | 99.6 | The server is fast, the page is not Medians across **4,308** sites: server response (TTFB) **164 ms**, first content (FCP) **2.7 s**, main content (LCP) **7.3 s**. At the 90th percentile the main content arrives after **20.8 s**. Against Google's thresholds, server response is good, first content needs improvement and main content is poor. The 10th percentile of LCP is **2.9** seconds: fewer than one site in ten is within the **2.5** seconds Google considers good. Between the median first content and the median main content there are **4.6** seconds, the time it takes to load the big home page photo, the slider or the headline font. These are lab measurements on a simulated phone with a slow connection; on an office computer the times are shorter. Core Web Vitals: home page load times - Verona - Google's "good" threshold Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | | ----------------------------- | ------ | --------------- | --------------- | ------ | --------------- | --------------- | | First content on screen (FCP) | Verona | 1.4 s | 2.1 s | 2.7 s | 3.6 s | 4.9 s | | Main content on screen (LCP) | Verona | 2.9 s | 4.6 s | 7.3 s | 12.9 s | 20.8 s | | Server response (TTFB) | Verona | 21 ms | 50 ms | 164 ms | 511 ms | 1.1 s | Heavy pages, but stable ones JavaScript downloaded by the home page: median **664 kB**, one site in four above **1.2 MB**, one in ten above **1.8 MB**. Layout shift (CLS): median **0**, 75th percentile **0.03**, 90th percentile **0.19**. Much of that JavaScript comes from older libraries: jQuery is on **67.7%** of sites and jQuery Migrate, the compatibility layer for older code, on **37.8%**. The layout, on the other hand, is stable: three sites in four stay within **0.1**, Google's good threshold, and content does not jump around while the page loads. One site in ten goes above **0.19**, close to the poor threshold of **0.25**. JavaScript weight and layout stability - Verona Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | | --------------------- | ------ | --------------- | --------------- | ------ | --------------- | --------------- | | JavaScript downloaded | Verona | 86 kB | 302 kB | 664 kB | 1.2 MB | 1.8 MB | - Verona - Google's "good" threshold Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | | ------------------ | ------ | --------------- | --------------- | ------ | --------------- | --------------- | | Layout shift (CLS) | Verona | 0 | 0 | 0 | 0.03 | 0.19 | The preview image weighs more than a photo Median weight per file: images **23 kB**, fonts **31 kB**, favicons **4 kB**, preview image (og:image) **112 kB**. One image in ten is above **291 kB**, one preview image in ten above **719 kB**. **3.2%** of sites have a video, with a median weight of **7.1 MB**. The preview image is the one that appears when the site's link is shared on WhatsApp or social media: with a median of **112 kB**, it is often a photo uploaded at full resolution. Only **49.9%** of sites have one that downloads: on the other half, a shared link appears without an image or with one the platform picks. The chart's scale is logarithmic: each tick is ten times the one before. File weight, by kind - Verona Show the data | | | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | | ------------------------ | ------ | --------------- | --------------- | ------ | --------------- | --------------- | | Images | Verona | 554 B | 3 kB | 23 kB | 99 kB | 291 kB | | Fonts | Verona | 8 kB | 15 kB | 31 kB | 48 kB | 82 kB | | Favicons | Verona | 872 B | 1 kB | 4 kB | 11 kB | 22 kB | | Preview image (og:image) | Verona | 15 kB | 45 kB | 112 kB | 289 kB | 719 kB | | Videos | Verona | 35 kB | 1.2 MB | 7.1 MB | 17.9 MB | 45.1 MB | | Audio | Verona | 5 kB | 8 kB | 28 kB | 1.2 MB | 6.4 MB | One image in five uses a modern format Of the **164,115** images found: JPG **38.3%**, PNG **22.5%**, WebP **17.8%**, SVG **12%**, AVIF **3.8%**. Of the fonts, **79.4%** are WOFF2. Of the favicons, **64.9%** are PNG. WebP and AVIF together are **21.6%** of images. At the same quality they are usually much lighter than JPG and PNG, and converting images is one of the simplest speed fixes on a phone. Fonts, on the other hand, are almost all in the right format already. File formats Images - JPG - PNG - WEBP - SVG - Other Show the data | | Verona | | ----- | ------ | | JPG | 38.3% | | PNG | 22.5% | | WEBP | 17.8% | | SVG | 12% | | Other | 9.5% | Fonts - WOFF2 - WOFF - TTF - 2 - Other Show the data | | Verona | | ----- | ------ | | WOFF2 | 79.4% | | WOFF | 5.9% | | TTF | 4.4% | | 2 | 3.6% | | Other | 6.8% | Favicons - PNG - ICO - JPG - SVG - Other Show the data | | Verona | | ----- | ------ | | PNG | 64.9% | | ICO | 16.7% | | JPG | 12% | | SVG | 2.6% | | Other | 3.7% | Preview image (og:image) - JPG - PNG - WEBP - SVG - Other Show the data | | Verona | | ----- | ------ | | JPG | 62.7% | | PNG | 23.9% | | WEBP | 12% | | SVG | 0.6% | | Other | 0.9% | Videos - MP4 - WEBM - S - MOV - Other Show the data | | Verona | | ----- | ------ | | MP4 | 86.1% | | WEBM | 8.2% | | S | 3.4% | | MOV | 1.4% | | Other | 1% | Audio - MP3 - OGG - Other Show the data | | Verona | | ----- | ------ | | MP3 | 97.1% | | OGG | 2.9% | | Other | 0% | Four sites in ten run on WordPress Across **4,640** working sites: WordPress **39.2%**, Elementor **12.9%**, Wix **3%**, Duda **2.3%**, Joomla **1.9%**. Google Analytics **39.2%**, Facebook Pixel **11%**. Cloudflare **16.9%**, Aruba hosting **14.9%**. Online stores: WooCommerce **5%**, Shopify **3.5%**. WhatsApp chat on the site **4.4%**. Verona is a WordPress city, often with a page builder such as Elementor: an easy combination to edit that loads a lot of code, and partly explains the JavaScript weight. Booking built into the website is rare (**0.6%** of sites), even in a city with **797** lodging businesses and **1,182** restaurants: people book elsewhere. Technologies are detected on the home page only, so ones used only on inner pages can be missed. Most used technologies AllJavaScript librariesFont scriptsWeb serversCMSAnalyticsBlogsPerformanceWordPress pluginsJavaScript frameworksUI frameworks 1. 01 jQueryJavaScript libraries 67.7% 1. 02 Open Graph 60% 1. 03 Google Font APIFont scripts 47.2% 1. 04 PHPProgramming languages 46.7% 1. 05 Google Tag ManagerTag managers 42.4% 1. 06 HTTP/3 42.2% 1. 07 Font AwesomeFont scripts 41.5% 1. 08 MySQLDatabases 40.1% 1. 09 WordPressBlogs 39.2% 1. 10 Google AnalyticsAnalytics 39.2% 1. 11 jQuery MigrateJavaScript libraries 37.8% 1. 12 Priority HintsPerformance 37.7% Show the data | | Verona | | ------------------------------ | ------ | | jQuery | 67.7% | | Open Graph | 60% | | Google Font API | 47.2% | | PHP | 46.7% | | Google Tag Manager | 42.4% | | HTTP/3 | 42.2% | | Font Awesome | 41.5% | | MySQL | 40.1% | | WordPress | 39.2% | | Google Analytics | 39.2% | | jQuery Migrate | 37.8% | | Priority Hints | 37.7% | | RSS | 35.9% | | core-js | 35.9% | | jQuery UI | 26.3% | | Nginx | 24.7% | | Twitter Emoji (Twemoji) | 21.2% | | Bootstrap | 20.5% | | Swiper | 20.2% | | Yoast SEO | 18.8% | | Apache HTTP Server | 17.1% | | Cloudflare | 16.9% | | Masonry | 15.1% | | GSAP | 15.1% | | Aruba.it | 14.9% | | iubenda | 14.4% | | Contact Form 7 | 14.2% | | Elementor | 12.9% | | reCAPTCHA | 12.8% | | Lodash | 12.5% | | Cart Functionality | 12.3% | | Isotope | 12% | | Facebook Pixel | 11% | | Modernizr | 9.4% | | React | 9.2% | | lit-element | 8.8% | | lit-html | 8.8% | | PWA | 8.7% | | Plesk | 8% | | Slider Revolution | 8% | | Cookie Control | 7.5% | | Google Maps | 7.2% | | Cookiebot | 7.2% | | FancyBox | 6.5% | | Cybot | 6.4% | | Amazon Web Services | 5.9% | | Animate.css | 5.9% | | Site Kit | 5.8% | | OWL Carousel | 5.7% | | LazySizes | 5.6% | | LiteSpeed | 5.3% | | WooCommerce | 5% | | Hello Elementor | 4.9% | | Microsoft ASP.NET | 4.9% | | wpBakery | 4.8% | | Sentry | 4.8% | | Tailwind CSS | 4.6% | | Popper | 4.5% | | WhatsApp Business Chat | 4.4% | | MediaElement.js | 4.4% | | IIS | 4.3% | | Windows Server | 4.3% | | prettyPhoto | 4.2% | | Select2 | 4.1% | | PayPal | 4% | | jsDelivr | 4% | | Moment.js | 3.9% | | WPML | 3.8% | | Vue.js | 3.7% | | cdnjs | 3.7% | | Microsoft Clarity | 3.6% | | Skrollr | 3.5% | | Shopify | 3.5% | | PhotoSwipe | 3.5% | | Google Ads | 3.2% | | YouTube | 3.1% | | Facebook Login | 3.1% | | Wix | 3% | | Google Ads Conversion Tracking | 3% | | Google Cloud | 2.9% | | Wix eCommerce | 2.9% | | Webpack | 2.9% | | Google Cloud CDN | 2.9% | | RankMath SEO | 2.8% | | Apple Pay | 2.8% | | CookieYes | 2.6% | | Vimeo | 2.5% | | Chart.js | 2.3% | | Duda | 2.3% | | Preact | 2.3% | | Adobe Fonts | 2.3% | | Lightbox | 2.2% | | anime.js | 2.2% | | Leaflet | 2.1% | | All in One SEO Pack | 2% | | Amazon CloudFront | 2% | | Flickity | 2% | | Complianz | 2% | | RequireJS | 1.9% | | Italiaonline | 1.9% | Plenty of markup, few businesses described Of the **4,948** businesses with a working website, **55.7%** have at least one JSON-LD block, but only **4.1%** have complete basic data. The LocalBusiness block is missing for **85.4%**, incomplete for **8.2%** and complete for **6.4%**. The WebSite block is complete for **42.9%**. The most common types are WebSite (**44.5%** of sites), Organization (**31.6%**), WebPage (**31.1%**), BreadcrumbList (**30.4%**), Person (**16.7%**) and Article (**14.8%**): the markup SEO plugins add on their own, describing the site, its pages and the authors of its articles. LocalBusiness and its subtypes (Restaurant **0.9%**, Store **0.6%**, Hotel **0.3%**) remain rare. Those that have the block most often leave out opening hours (**43.6%**) and the phone number (**20.7%**). Basic structured data (JSON-LD) ### What we count as complete A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks: - `LocalBusiness` or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours. - `WebSite` with the site's name and URL. Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website. 51.6% 44.3% - Complete **4.1%** - Some JSON-LD, basics incomplete **51.6%** - No JSON-LD **44.3%** `LocalBusiness`Complete **6.4%** - Complete **6.4%** - Incomplete **8.2%** - Missing **85.4%** Missing from LocalBusiness - Opening hours**43.6%** - Telephone**20.7%** - Address**13.6%** - URL**9.6%** - Name**1.2%** `WebSite`Complete **42.9%** - Complete **42.9%** - Incomplete **1.6%** - Missing **55.5%** Missing from WebSite - Name**3.5%** - URL**0.1%** Two checks make the difference: structured data and llms.txt Across **4,640** sites: content visible without JavaScript **94.4**, home page title **93.6%**, Lighthouse SEO **91.8**, HTTPS **89.4%**, robots.txt open to AI crawlers **82.2%**, sitemap **75.3%**, canonical **69%**, meta description **65.8%**, structured data on the home page **52.8%**, llms.txt **26.6%**. Of the four heaviest checks, two are passed almost everywhere (content without JavaScript and an open robots.txt) and two by few (structured data on the home page and llms.txt): those two are what separates the sites. **17.8%** of sites fail the robots.txt check: either they have none, or it closes the door to at least one AI crawler, sometimes by choice and sometimes through a default setting of the theme or the host. The AI score's checks - 94.4% Content visible without JavaScript weight 20 - 82.2% robots.txt open to AI crawlers weight 15 - 52.8% Structured data on the home page weight 15 - 26.6% llms.txt file weight 15 - 75.3% Sitemap weight 10 - 93.6% Home page title weight 5 - 91.8% Lighthouse SEO score weight 5 - 89.4% HTTPS weight 5 - 69% Home page canonical weight 5 - 65.8% Home page meta description weight 5 // This scan ## The Verona scan, at a glance - Period From September **23** to **26**, **2026** - Kind of scan Quick: home page and first **4** sitemap pages; Lighthouse and technologies on the home page only - Area Within the city limits of Verona - Businesses counted **9,877** - Working sites analyzed **4,640** - National comparison Not yet: it takes at least two cities scanned in Italy - Data updated September **26**, **2026** - Overture Maps data September **18**, **2026** [How we measure: the full method](https://www.nfw.run/state-of-the-web/method) // After the report ## If your website is in these numbers We are NFW Web Studio, a web studio based in Verona, working with small businesses in Verona and across Italy and Europe. If your site is one of the slow ones on a phone, has no sitemap, or does not describe the business in a way Google can read, that can be fixed: a landing page starts from **€520** and a full website from **€1,160**, VAT included. [Web design services for small businesses](https://www.nfw.run/website-design) ### [Website redesign services](https://www.nfw.run/website-redesign) [We rebuild your site from what you already have, and fix what this report measures: speed on a phone, sitemap, business details for Google and AI assistants. From **€320** for a landing page.](https://www.nfw.run/website-redesign) [Learn more](https://www.nfw.run/website-redesign) ### [SEO services for small businesses](https://www.nfw.run/seo-services) [Search Console, sitemap, canonical URLs and a LocalBusiness block: the items in this report that decide whether Google finds you. From **€320** one time, or **€550** a month for ongoing SEO.](https://www.nfw.run/seo-services) [Learn more](https://www.nfw.run/seo-services) ### [Case: Ricerca Perdite 1972](https://www.nfw.run/portfolio) [It started as a landing page and grew into a full website, built for local SEO with a LocalBusiness block and FAQs written for nearby searches.](https://www.nfw.run/portfolio) [Read the case](https://www.nfw.run/portfolio) [How much does a website cost: all prices](https://www.nfw.run/pricing) // frequently asked questions ## The answers, to your questions. ### How many Verona businesses have a website? We counted **9,877** businesses within the city limits of Verona. **7,377** of them (**74.7%**) list a website, but only **4,948** (**50.1%**) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran from September **23** to **26**, **2026**. ### Which sectors in Verona are most often without a website? Among the sectors with at least **30** businesses, the fewest working websites are in cafés (**22.7%**), bars and pubs (**27.1%**), and beauty and wellness (**27.6%**); the most are in creative and media (**72.9%**), industry (**68.2%**), and legal (**67.8%**). The shares are the sector's businesses with a website that opens. ### Is my business among the ones you scanned? Can I see its result? If it is based within the city limits of Verona and appears on [Overture Maps](https://www.nfw.run/state-of-the-web/overture-maps), probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free **30** minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the [free SEO audit](https://www.nfw.run/seo-audit) on your site right away: the same checks as this report, compared with the sites of your city. ### What should I fix first on my website? Looking at Verona's websites, the things missing most often are also the cheapest to fix: connecting Search Console (no sign of it on **54.7%** of sites), writing a meta description for the home page (missing on **34.2%**), adding a complete LocalBusiness block with opening hours (only **4.1%** of businesses have complete basic data), converting images to WebP or AVIF (**21.6%** today) and adding a preview image for shares (missing on half the sites). For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The [free SEO audit](https://www.nfw.run/seo-audit) shows you in a few minutes which of these your site is missing; on the free call we go through them together. ### How do I cite this report? Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "Verona businesses: state of the web, September **2026**", https\://www\.nfw\.run/state-of-the-web/verona-city-september-2026. The aggregate figures are also available as JSON at https\://dashboard.nfw\.run/v1/scans/4fcc6b03-2e4c-4553-bf0d-2d20ae3f8216. If you need a figure that is not here, write to us. ### What are your prices and delivery times? A landing page starts from **€520** and a full website from **€1,160**, VAT included. These are starting prices: after a call, you get a written quote with a single figure within **24** hours. A landing page takes under **7** days, a full website starts from **7** days. With the express option, timelines are halved and guaranteed: online within **48** hours for a landing page and **96** hours for a full website. ### Can we meet in person? Do you work outside Verona? Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee. ### Can I build a free website myself? You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the [free SEO audit](https://www.nfw.run/seo-audit); if you like, we can look at what you built together on the free call. Didn't find what you were looking for? [Contact us](https://www.nfw.run/contact-us) // ready when you are ## Your website, online within a week. Write to us today: we reply within **24** hours with the next steps. - Meet in person or by video call - Written quote within **24** hours - Published prices, VAT included - Online within a week - The site stays yours Contact for Verona Enrico: Software Engineer Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe. [Write to us](mailto:info@nfw.run) [Book a call](https://calendly.com/nfw-info/30min)