NFW Web Studio
// seo optimisation

SEO optimisation for medium-sized businesses

SEO optimisation of your landing page (or any page at your request) starts at €320 including VAT and is delivered in 2-4 days. Ranking on contested keywords needs continuous work instead, and that's a plan at €650 a month. We'll tell you upfront which of the two you actually need.

from €320
one-off pass
€650 / month
active SEO development
~4/6 months
first real results

What we actually do when we optimise SEO

Two different jobs sharing one name. The first is technical and finishes: fixing whatever stops Google reading and understanding the site. The second is editorial and never finishes: giving the site something that deserves to rank. The one-off pass covers the first; the monthly plan carries the second.

  • Unique titles and meta descriptions per page, written around real searches rather than around the company name.
  • schema.org structured data: business, services, FAQs, breadcrumbs, so engines know what you are, not just which words you use.
  • Canonicals, hreflang, sitemap and robots that agree with each other: three contradictory signals are worth less than none.
  • Heading hierarchy and content structure: one H1, sections that answer a real question in their first lines.
  • Core Web Vitals (LCP, INP, CLS and many more) measured in the field, not only in the lab.
  • Modern image formats with declared dimensions and alt text written for people, not for the crawler.
  • Declared access for AI crawlers and markdown surfaces, so you can appear in generative answers as well as in the ten blue links.
  • Google Search Console set up, and indexing verified page by page.

How long before results show?

Around six months for real movement on contested searches, and that isn't a hedge: it's how long Google takes to gather enough data on new pages to trust them. Technical fixes land soonerm since indexing can change within days. But indexed doesn't mean ranked.

Anyone promising you first place within a month is selling something they don't control. We measure impressions, average position and clicks month by month, and if the numbers haven't moved after six months that's data, we'll be fully transparent about the situation and next steps.

How much does SEO optimisation cost?

The one-off pass on a landing page costs €320 including VAT and is delivered in 2-4 days. Active SEO Development is a plan at €650 a month: new pages, new content and continuous measurement, for businesses genuinely going after top positions on contested searches.

The gap in price reflects a difference in kind, not in effort. The first is work with an end to it; the second is a position you defend every month against everyone who wants it.

SEO optimisation of a landing pageDelivered in 2-4 days€320
SEO optimisation: expressDelivered within a guaranteed 48 hours€560
Active SEO developmentFor going after top positions€650 / month
Basic maintenanceSEO monitoring, minor updates and a monthly report€65 / month

Prices include VAT. Monthly plans can be activated on sites we didn't build, where the technology allows it; features that require code changes stay out of scope when the code can't be changed.

One-off pass or active SEO?

One-off if the site is decent but built on crooked foundations: duplicate titles, no structured data, pages that never got indexed, heavy images. Those get fixed once and stay fixed, and below that threshold paying every month makes no sense.

Active SEO if your sector is crowded and organic traffic is a sales channel rather than a garnish. There the work is producing new content: a page for every service and every question customers actually ask.

What we don't do

Three things, said upfront because they're what the industry earned its reputation on.

  • We don't guarantee first place. Nobody can: rankings are Google's call, and promising them in a contract is promising something you don't own.
  • We don't buy backlinks or join link exchanges. It's explicitly against Google's guidelines and it risks the domain your business is built on.
  • We don't publish mass-generated text to pad the site with keywords. Content with no experience behind it gets judged as exactly that, and it drags down the average quality of everything else.

SEO projects we've worked on

We've proven our strategy and ability of writing in contested markets. Take a look at the projects we've already worked on.

Frequently asked questions about SEO optimisation

Yes, where the technology allows it. On React and Next.js we can change anything; on WordPress and similar platforms we do what the admin panel and plugins permit. Before taking the job we look at the site and tell you what we can genuinely change and what we can't.
The foundations are, always and at no extra cost: unique titles, structured data, sitemap, canonicals, light images, HTML engines can read and LLMs optimizations. What isn't included is the continuous content work needed to compete on crowded searches.
Ads buy visibility immediately and stop producing it the day you stop paying. SEO builds visibility that stays, but takes months. They're complementary: plenty of businesses use ads for early enquiries while the SEO matures. Ads price has to be paid on top of monthly plans.
Largely yes: generative answers lean on the same search indexes, so clear content, structured data and HTML that serves without JavaScript help both. On top of that we declare access for AI crawlers and publish markdown versions of the pages.
From Google Search Console, which we set up: impressions, clicks, average position and the real queries, since it's Google's own data, not a tool's estimate. From Basic Maintenance upwards, at €65 a month, we send them to you annotated every month in a single report alongside Google Business Profile and PostHog.
Yes, the monthly plans have no minimum term. Everything we've built from pages, to content, to technical fixes, stays on your site. If you only want to keep it running without active development, basic maintenance starts at €65 a month.

We'll tell you first whether it's worth it.

We look at your site and at the searches in your sector, and tell you whether you need a one-off pass, a monthly plan, or nothing at all. The call costs nothing.