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// State of the web, October 2026
v1.2.0

Creazzo businesses: how many have a website, and how well it works

We counted just over 350 Creazzo businesses and checked their websites in October 2026. Of these, just over 250 list a website, but about 4 businesses in 10 have no working website.

357 businesses shown of 357 mapped in Creazzo
Map generated from Overture Maps data of September 18, 2026.
// At a glance

The numbers to remember

have a working website
57%
of just over 350 businesses counted
The rest, just over 150, have no website, or list one that does not open: an address that does not answer, a social profile.
to show the main content, on a phone
7.4 s
median of almost 190 sites, mean 9.4 s
More than three sites in four take longer than 4 seconds, the point Google calls poor. Past 3 seconds, 53% of people on a phone leave the page.
describe themselves to Google in full (structured data)
2%
of just over 200 businesses with a working website
Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing.
have a valid sitemap
82%
of almost 200 working sites
18% of sites do not hand Google the list of their pages, which it uses to find them all.
median AI Crawlability Score, out of 100
80
across almost 200 working sites, mean 71
How well ChatGPT, Claude or Gemini can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much.

Want to know where your site sits among these numbers?Run the free SEO audit

The Creazzo economy online: businesses and their websites

How many businesses there are, in which sectors, and how many have a website that actually opens.

The 360 businesses we counted, by sector. The three largest: beauty and wellness (10.8%), restaurants (9.7%), and industry (9.4%).

The count comes from Overture Maps, an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register.

Business types in the area
Share of the businesses counted
  • Beauty and wellness10.8% (39)
  • Restaurants9.7% (35)
  • Industry9.4% (34)
  • Fashion and beauty6.1% (22)
  • Home and tech5.8% (21)
  • Automotive5.6% (20)
  • Professional services5.6% (20)
  • Construction5.3% (19)
  • Bars and pubs5.0% (18)
  • Health5.0% (18)
  • Sport and fitness4.7% (17)
  • Other sectors26.9% (97)

Of 360 businesses, 270 (75%) list a website and 205 (56.9%) have one that works.

The other 65 that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own.

The share of businesses with a working website is in line with the average of the 73 cities in Italy we have scanned so far, which is 54.7%.

Businesses with a website
  • Creazzo
  • Average of 73 cities in Italy

Of the 65 businesses that list a website we could not open, 22 (33.8%) point to a domain or server that does not answer, 12 (18.5%) open an error page, 10 (15.4%) list a social profile or a platform page instead of a website, 10 (15.4%) have a site whose bot protection stopped our tool, and 10 (15.4%) fail to connect, on a network error or a timeout.

A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Facebook (3). The 10 businesses with a protected site are a separate case: the server answers with a bot check page (status 403 or 202), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most 215, 59.7%.

The share of links to a domain that does not answer is lower than the average of the 73 cities in Italy we have scanned so far, which is 47.6%.

Why the listed website does not open
  • Creazzo
  • Average of 73 cities in Italy

The bot protections recognised

  • SiteGround4 sites | 40%
  • Cloudflare2 sites | 20%
  • DataDome1 sites | 10%
  • Not recognised3 sites | 30%

The share of businesses with a working website, sector by sector (sectors with at least 30 businesses). Best covered: industry, 85.3%. Least covered: beauty and wellness, 33.3%.

A sector at the bottom of the list does not mean worse businesses: in some sectors customers book or order through a platform, and the business lists that instead of a website.

Against the average of the 73 cities in Italy we have scanned so far, 2 of 3 sectors are higher, 0 lower and 1 in line.

Websites by sector
  • Working website, above average
  • Working website, below average
  • Listed, not working
  • No website
  • Creazzo average, every sector: 56.9%
  • Working website, average of 73 cities in Italy
Industry3485.3%11.8%2.9%72.9%
Restaurants3557.1%25.8%17.1%43%
Beauty and wellness3933.3%15.4%51.3%32.8%

Speed and ease of use, on a phone

How long someone opening the site on a phone waits, and whether they can use it with a screen reader too.

What people do while they wait, according to research
  • 53%

    of people on a phone leave a page that takes longer than 3 seconds to load.

  • +103%

    more visitors leave straight away with a delay of just 2 seconds.

  • 7%

    fewer enquiries and sales for every extra 100 milliseconds of waiting.

Sources: Google, Akamai. Research on user behavior, not measurements from this scan.

On the main page of 185 sites, the median scores are 67 out of 100 for performance (mean 65.5), 88 for accessibility (mean 86.2), 96 for best practices (mean 88.4), and 92 for SEO (mean 93.6).

Performance sits in the middle band (50 to 89): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than 7.4 seconds to show their main content, the largest photo or block of text: above 4 seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read.

The median performance score is in line with the average of the 73 cities in Italy we have scanned so far, which is 66.

Lighthouse scores of the home page
  • Creazzo
  • Average of 73 cities in Italy

Being found on Google

The basics that help Google find every page, show the right one, and read the business's details.

Of 198 working sites, 18.2% have no valid sitemap, 60.6% show no Search Console verification we can see, 30.3% have no meta description on the home page, and 24.2% do not state a canonical URL for the home page.

A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist.

The share of sites without a sitemap is lower than the average of the 73 cities in Italy we have scanned so far, which is 22.7%.

What working sites are missing
  • Creazzo
  • Average of 73 cities in Italy

3 of 205 businesses with a working website (1.5%) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete.

Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the 205 businesses with a working website, 13.2% have one and only 3.9% have it complete; those that have one most often leave out opening hours (66.7%).

The share of businesses with complete data is lower than the average of the 73 cities in Italy we have scanned so far, which is 3.7%.

Businesses with complete structured data (JSON-LD)
  • Yes, complete
  • No, incomplete or missing
Yes, complete1.5%3.7%
No, incomplete or missing98.5%96.3%
What is missing among those with the block
Opening hoursLocalBusiness66.7%18 of 27
TelephoneLocalBusiness11.1%3 of 27
AddressLocalBusiness3.7%1 of 27
URLLocalBusiness3.7%1 of 27
NameWebSite2.7%3 of 111

Being read by AI assistants

More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites.

The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. 95% of sites show their text without needing to run JavaScript, and 85.9% let AI assistants' crawlers in.

Across 198 working sites the AI Crawlability Score median is 79.6 out of 100 (mean 71): half the sites score at least 79.6, and the middle half sits between 64 and 85.

The score says how well an assistant such as ChatGPT, Claude or Gemini can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only 0% of sites pass it.

The median score is in line with the average of the 73 cities in Italy we have scanned so far, which is 78.3.

Median AI Crawlability Score
The score weighs ten checks: here is which ones, and how much each counts.
  • 78.3/100 Average of 73 cities in Italy
  • 79.6/100 Creazzo

Trust: HTTPS and blocklisted servers

Trust plays out on two fronts. The first is visible: 10.1% of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form.

The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read.

We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of 198 sites with an answer, 2 (1%) sit on a blocklisted server: 2 servers out of 165.

A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them.

The share of sites on a blocklisted server is in line with the average of the 73 cities in Italy we have scanned so far, which is 1%.

Sites on spam blocklisted servers
Creazzo
  • Blocklisted1%
  • Not blocklisted99%
  • No answer0%
2 blocklisted servers out of 165 checked
Average of 73 cities in Italy
  • Blocklisted0.9%
  • Not blocklisted98.1%
  • No answer1%
241 blocklisted servers out of 15,407 checked
// Your site

Try it on your site

The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI Crawlability Score and tells you how it compares with the sites of your city. No sign up, up to 4 sites an hour.

  • SEO
  • Speed
  • Core Web Vitals
  • AI Crawlability Score
  • Compared with your city

Source: NFW Web Studio scan of 360 businesses, data updated on October 17, 2026.

// The technical detail

The same measurements, by their technical names

For developers: how the 198 working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks.

Performance, across 185 sites: half score below 67, one in four below 57, one in ten above 86. Median accessibility 88, SEO 92, AI Crawlability Score 79.6.

Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike.

The median performance score is in line with the average of the 73 cities in Italy we have scanned so far, which is 66.

Lighthouse and AI Crawlability Scores: the spread
  • Creazzo
  • Average of 73 cities in Italy
PerformanceCreazzo465767748666
PerformanceAverage of 73 cities in Italy415466768965
AccessibilityCreazzo738188929686
AccessibilityAverage of 73 cities in Italy738188939686
Best practicesCreazzo73779610010088
Best practicesAverage of 73 cities in Italy69779610010087
SEOCreazzo85929210010094
SEOAverage of 73 cities in Italy83919210010092
AI Crawlability ScoreCreazzo406479.6859571
AI Crawlability ScoreAverage of 73 cities in Italy38.859.378.38594.669.7

Medians across 185 sites: first content (FCP) 2.8 s, main content (LCP) 7.4 s, page on screen (Speed Index) 4.6 s, blocking time (TBT) 125 ms, and server response (TTFB) 81 ms.

Against Google's thresholds, the median is good for TBT and TTFB, in need of improvement for FCP and Speed Index, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab.

The median main content time (LCP) is in line with the average of the 73 cities in Italy we have scanned so far, which is 7.3 s.

Home page load times: Core Web Vitals and Lighthouse
  • Creazzo
  • Average of 73 cities in Italy
  • Google's "good" threshold
First content on screen (FCP)Creazzo1.6 s2.1 s2.8 s3.6 s4.8 s3.2 s
First content on screen (FCP)Average of 73 cities in Italy1.4 s2.0 s2.6 s3.4 s4.7 s3.0 s
Main content on screen (LCP)Creazzo3.6 s4.7 s7.4 s11.0 s17.2 s9.4 s
Main content on screen (LCP)Average of 73 cities in Italy2.9 s4.5 s7.3 s12.8 s20.6 s10.5 s
Page on screen (Speed Index)Creazzo2.1 s3.1 s4.6 s6.7 s9.5 s5.6 s
Page on screen (Speed Index)Average of 73 cities in Italy2.2 s3.2 s4.9 s7.5 s10.9 s6.0 s
Blocking time (TBT)Creazzo0 ms16 ms125 ms313 ms654 ms283 ms
Blocking time (TBT)Average of 73 cities in Italy0 ms25 ms128 ms365 ms827 ms386 ms
Server response (TTFB)Creazzo17 ms35 ms81 ms460 ms947 ms342 ms
Server response (TTFB)Average of 73 cities in Italy14 ms29 ms95 ms479 ms1.2 s436 ms

JavaScript downloaded by the home page: median 743 kB, one site in ten above 1.7 MB. Layout shift (CLS): 75th percentile 0.01, 90th percentile 0.08.

JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within 0.10, Google's good threshold: content does not jump around while the page loads.

The median JavaScript weight is higher than the average of the 73 cities in Italy we have scanned so far, which is 686 kB.

JavaScript weight and layout stability
  • Creazzo
  • Average of 73 cities in Italy
JavaScript downloadedCreazzo144 kB292 kB743 kB1.3 MB1.7 MB865 kB
JavaScript downloadedAverage of 73 cities in Italy111 kB322 kB686 kB1.2 MB1.9 MB882 kB
  • Creazzo
  • Average of 73 cities in Italy
  • Google's "good" threshold
Layout shift (CLS)Creazzo0000.010.080.04
Layout shift (CLS)Average of 73 cities in Italy0000.020.160.06

Median weight per file: images 23 kB, fonts 35 kB, preview image (og:image) 121 kB. One image in ten is above 253 kB.

A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before.

The median image weight is in line with the average of the 73 cities in Italy we have scanned so far, which is 23 kB.

File weight, by kind
  • Creazzo
  • Average of 73 cities in Italy
ImagesCreazzo619 B3 kB23 kB97 kB253 kB121 kB
ImagesAverage of 73 cities in Italy537 B3 kB23 kB99 kB292 kB135 kB
FontsCreazzo10 kB18 kB35 kB48 kB82 kB48 kB
FontsAverage of 73 cities in Italy9 kB16 kB31 kB48 kB84 kB47 kB
FaviconsCreazzo775 B1 kB4 kB12 kB23 kB18 kB
FaviconsAverage of 73 cities in Italy827 B1 kB4 kB11 kB22 kB14 kB
Preview image (og:image)Creazzo15 kB38 kB121 kB376 kB990 kB417 kB
Preview image (og:image)Average of 73 cities in Italy15 kB44 kB111 kB284 kB686 kB315 kB
VideosCreazzo999 B1 kB1 kB9.4 MB23.7 MB5.8 MB
VideosAverage of 73 cities in Italy40 kB1.1 MB5.0 MB15.3 MB37.9 MB14.7 MB

Of the 6,469 images found, 16.7% use a modern format (WebP or AVIF), 43.2% JPG and 22.5% PNG. Of the fonts, 77.8% are WOFF2.

At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data.

The share of images in a modern format is lower than the average of the 73 cities in Italy we have scanned so far, which is 22%.

File formats
Images
  • JPG
  • PNG
  • WEBP
  • SVG
  • Other
JPG43.2%37.7%
PNG22.5%22%
WEBP12%17.8%
SVG11.4%12.3%
Other10.9%10.2%
Fonts
  • WOFF2
  • WOFF
  • 2
  • F
  • Other
WOFF277.8%77.4%
WOFF7.8%6.1%
24.8%4%
F4.3%3.4%
Other5.4%9.1%
Favicons
  • PNG
  • ICO
  • JPG
  • SVG
  • Other
PNG64.4%64.4%
ICO16.5%15.1%
JPG13.2%12.4%
SVG2.7%2.6%
Other3.3%5.5%
Preview image (og:image)
  • JPG
  • PNG
  • WEBP
  • SVG
  • Other
JPG64.9%63.9%
PNG26%23.2%
WEBP7.8%10.7%
SVG0.3%0.7%
Other1%1.5%
Videos
  • MP4
  • 4
  • Other
MP470.4%83.1%
429.6%4.9%
Other0%12%

Across 195 working sites we recognized 322 different technologies. The most common: jQuery (66.2%), PHP (60.6%), and MySQL (47.5%). The most used CMS is WordPress, on 45.5% of sites.

Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time.

The share of sites on WordPress is higher than the average of the 73 cities in Italy we have scanned so far, which is 40.2%.

Most used technologies
  • Creazzo
  • Average of 73 cities in Italy
  1. 01
    jQueryJavaScript libraries
    66.2%
  2. 02
    PHPProgramming languages
    60.6%
  3. 03
    Open Graph
    60.1%
  4. 04
    MySQLDatabases
    47.5%
  5. 05
    Google Tag ManagerTag managers
    47%
  6. 06
    WordPressBlogs
    45.5%
  7. 07
    Google AnalyticsAnalytics
    44.4%
  8. 08
    RSS
    44.4%
  9. 09
    Google Font APIFont scripts
    43.9%
  10. 10
    jQuery MigrateJavaScript libraries
    43.9%
  11. 11
    Font AwesomeFont scripts
    42.9%
  12. 12
    Priority HintsPerformance
    41.4%
jQuery66.2%62.2%
PHP60.6%48.4%
Open Graph60.1%58.2%
MySQL47.5%41.4%
Google Tag Manager47%42%
WordPress45.5%40.2%
Google Analytics44.4%39%
RSS44.4%36%
Google Font API43.9%44.6%
jQuery Migrate43.9%37.4%
Font Awesome42.9%37.4%
Priority Hints41.4%36.6%
HTTP/336.4%41%
core-js30.3%33.7%
Bootstrap25.3%19%
Yoast SEO24.2%20%
jQuery UI24.2%23%
Apache HTTP Server22.7%17.6%
Cloudflare21.7%19.7%
Nginx21.7%24.2%
Twitter Emoji (Twemoji)21.7%19.9%
iubenda21.2%15%
GSAP20.7%14.8%
Contact Form 720.2%16.1%
Elementor17.2%13.2%
Swiper16.2%18.7%
reCAPTCHA14.1%13.1%
Masonry13.1%13.4%
Aruba.it12.6%12.8%
Google Maps12.6%7.9%
React12.6%10.6%
Slider Revolution12.6%8%
Isotope12.1%10.6%
Facebook Pixel11.1%10.7%
Modernizr10.6%8.7%
Lodash10.1%11%
cdnjs10.1%4.8%
Site Kit9.1%6.8%
Cart Functionality8.1%12.1%
Plesk8.1%7.1%
Sentry8.1%5.2%
Hello Elementor7.6%4.4%
OWL Carousel7.1%5.8%
Store Vantage6.6%n/a
Wix6.6%3.7%
Animate.css6.1%5.2%
LazySizes6.1%6.2%
MediaElement.js6.1%4.4%
Onsen UI6.1%n/a
WooCommerce6.1%6.2%
Slick5.6%2.7%
YouTube5.6%3.5%
CookieYes5.1%3.7%
Facebook Login5.1%2.8%
FancyBox5.1%5.2%
PWA5.1%7.8%
RankMath SEO5.1%3.5%
RequireJS5.1%2.1%
jsDelivr5.1%4.4%
wpBakery5.1%6.1%
Cloudflare Bot Management4.5%n/a
Complianz4.5%2.5%
LiteSpeed4.5%4.8%
lit-element4.5%8%
lit-html4.5%8.1%
Divi4%2.8%
Google Hosted Libraries4%n/a
Shopify4%3.6%
WhatsApp Business Chat4%4.2%
Wix eCommerce4%2.7%
Amazon Web Services3.5%5.9%
Joomla3.5%n/a
Popper3.5%4.1%
Underscore.js3.5%2.1%
Caddy3%n/a
Chart.js3%2.2%
Moment.js3%3.1%
Next.js3%n/a
Smash Balloon Instagram Feed3%n/a
Tailwind CSS3%4.4%
UIKit3%n/a
Vimeo3%2.6%
Vue.js3%3.1%
WP Rocket3%n/a
prettyPhoto3%3.7%
Cookie Control2.5%5.9%
Cookie Notice2.5%n/a
Cookiebot2.5%6%
Cybot2.5%4.9%
Google Ads2.5%2.7%
Google Cloud2.5%2.5%
Google Cloud CDN2.5%2.4%
Google Tag Manager for WordPress2.5%n/a
Microsoft Advertising2.5%n/a
PayU Payment2.5%n/a
PhotoSwipe2.5%3.3%
Preact2.5%2.3%
Skrollr2.5%2.9%
WPML2.5%4.7%
WPMU DEV Smush2.5%n/a

Of the 205 businesses with a working website, 61.5% have at least one JSON-LD block, but only 1.5% have complete basic data. The most common types on the sites are WebSite (54%), WebPage (41.9%), and Organization (37.4%).

WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block.

The share of businesses with complete basic data is lower than the average of the 73 cities in Italy we have scanned so far, which is 3.7%.

Basic structured data (JSON-LD)

What we count as complete

A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks:

  • LocalBusiness or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours.
  • WebSite with the site's name and URL.

Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website.

Creazzo
60%
38.5%
  • Complete 1.5%
  • Some JSON-LD, basics incomplete 60%
  • No JSON-LD 38.5%
Average of 73 cities in Italy
56%
40.3%
  • Complete 3.7%
  • Some JSON-LD, basics incomplete 56%
  • No JSON-LD 40.3%
LocalBusinessComplete 3.9%
  • Complete 3.9%
  • Incomplete 9.3%
  • Missing 86.8%
Missing from LocalBusiness
  • Opening hours66.7%
  • Telephone11.1%
  • Address3.7%
  • URL3.7%
  • Name0%
WebSiteComplete 52.7%
  • Complete 52.7%
  • Incomplete 1.5%
  • Missing 45.9%
Missing from WebSite
  • Name2.7%
  • URL0%

Across 198 working sites, the check with the highest result is "Content visible without JavaScript" (95), the one with the lowest "ARD manifest for AI agents" (0). The robots.txt lets AI crawlers in on 85.9% of sites.

Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others.

The share of sites open to AI crawlers is in line with the average of the 73 cities in Italy we have scanned so far, which is 83.7%.

The AI Crawlability Score's checks
  • 95%
    Content visible without JavaScript
    weight 20
    Average of 73 cities in Italy: 94.1%
  • 85.9%
    robots.txt open to AI crawlers
    weight 15
    Average of 73 cities in Italy: 83.7%
  • 60.1%
    Structured data on the home page
    weight 15
    Average of 73 cities in Italy: 56.7%
  • 81.8%
    Sitemap
    weight 10
    Average of 73 cities in Italy: 77.3%
  • 19.7%
    llms.txt file
    weight 10
    Average of 73 cities in Italy: 25.4%
  • 93.6%
    Lighthouse SEO score
    weight 5
    Average of 73 cities in Italy: 91.9%
  • 93.4%
    Home page title
    weight 5
    Average of 73 cities in Italy: 93.6%
  • 89.9%
    HTTPS
    weight 5
    Average of 73 cities in Italy: 89.4%
  • 75.8%
    Home page canonical
    weight 5
    Average of 73 cities in Italy: 73.3%
  • 69.7%
    Home page meta description
    weight 5
    Average of 73 cities in Italy: 66.4%
  • 0%
    ARD manifest for AI agents
    weight 5
    Average of 73 cities in Italy: 0%
// Digging deeper

What else the working sites show

Cuts of the 198 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear.

Sector by sector

Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in.

SectorSitesPerformanceAI Crawlability Score
Industry2964.370.7
Restaurants2063.965.3
Professional services1667.269
Automotive1365.578.2
Beauty and wellness1370.873
Home and tech1369.169.7
Sport and fitness1166.870
Construction1167.972.4

What the sites run on

Technologies detected on the home page of 195 of 198 working sites, with the mean scores of the sites that use each.

Technologies
TechnologySitesSharePerformanceAI Crawlability Score
jQuery13166.2%62.873.3
PHP12060.6%63.375.5
Open Graph11960.1%64.979.5
MySQL9447.5%62.679.3
Google Tag Manager9347%60.377.4
WordPress9045.5%63.379.4
Google Analytics8844.4%6078.1
RSS8844.4%64.479.8
CDN
CDNSitesSharePerformanceAI Crawlability Score
None detected14372.2%66.768.2
cloudflare199.6%63.979.8
google178.6%63.885.6
aws105.1%74.672.3

Content basics

63.1% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing.

On the home page, 27.3% of titles are longer than 60 characters and 30.3% of the sites have no meta description. 10.1% repeat the same title on more than one page.

Security

89.9% of the sites answer on HTTPS, and 92.7% of those redirect plain HTTP to it.

Of 175 certificates checked, 100% are valid and 6.3% expire within 30 days.

Security headers on the home page: 32.8% send Strict-Transport-Security and 13.1% a Content-Security-Policy. We check that a header is present, not how strong it is.

// This scan

The Creazzo scan, at a glance

Period
From October 16 to 17, 2026
Kind of scan
Quick: home page and first 4 sitemap pages; Lighthouse and technologies on the home page only
Area
City of Creazzo
Businesses counted
360
Working sites analyzed
198
National comparison
Average of 73 cities scanned in Italy
Data updated
October 17, 2026
Overture Maps data
September 18, 2026
Scanner version
v1.2.0
How we measure: the full method
// Data and limits

Where the data comes from

The businesses and the website they list come from Overture Maps, an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry.

Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive 2.0 for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache 2.0 for Foursquare (whose data was transformed to Overture's schema) and CC0 1.0 for AllThePlaces.

Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap.

Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details.

Attribution
© OpenStreetMap contributors, Overture Maps Foundation

What this scan read

  • Overture dataset of September 18, 2026.
  • 65 of the 263 sites we tried to analyze did not answer or blocked our tool (24.7%): the web figures cover the other 198.
  • AI Crawlability Score computed with rules 2.0.0. It is our own measure, not an industry standard.

What these figures do and do not measure

A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures.

  • Homepage only. Lighthouse and the AI Crawlability Score measure each site's main page, not the whole site: the figure is that of a shop window, not of every page.
  • Working sites only. The web figures cover the sites that answer. Sites that do not answer, or that block our tool, are left out: a site behind a bot check can be unmeasurable while working for a visitor.
  • Only businesses that list a website on Overture. A business with no website on its listing is not measured on the web, and a listing with an old website leads to a page that does not open. Every report says how many businesses list a website and how many have a working one.
  • A sample, not a register. Overture is not the business register: it covers some businesses and some areas better than others, so the picture can lean towards businesses with a well kept listing.
  • A site counts once. When several businesses list the same site, it counts once in the web figures. Business counts count each one.
  • One language. Our tool presents itself as an Italian browser: a multilingual site is measured in its Italian version.
  • Search Console is recognised only from a meta tag or the DNS, so the real share can be higher than the one we show.
  • The AI Crawlability Score is our own measure, not a market standard: it cannot be compared with outside tools. It changes with rules versions, and two reports compare only on the same scanner and the same rules.
  • Cities only, and only averages and medians. Reports do not say who is best in a sector or which studios do better, and they publish no single business's result.
// frequently asked questions

The answers, to your questions.

We counted 360 businesses in Creazzo. 270 of them (75%) list a website, but only 205 (56.9%) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran from October 16 to 17, 2026.
The Creazzo scan does not have enough businesses yet to compare sectors.
If it is based in Creazzo and appears on Overture Maps, probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free 30 minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the free SEO audit on your site right away: the same checks as this report, compared with the sites of your city.
The things this report finds missing most often are also the cheapest to fix: connecting Search Console, writing a meta description for the home page, having a valid sitemap, adding a complete LocalBusiness block with opening hours, converting images to WebP or AVIF, and adding a preview image for shares. For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The free SEO audit shows you in a few minutes which of these your site is missing; on the free call we go through them together.
The figures are free to use, commercial use included, as long as you cite the source (CC BY 4.0 license). Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "Creazzo businesses, October 2026", https://www.nfw.run/state-of-the-web/creazzo-city-october-2026-v1-2-0. The aggregate figures are also available as JSON at https://dashboard.nfw.run/state-of-the-web/v1/scans/2768ac4e-3786-428a-9e0c-b742be65127b. If you need a figure that is not here, write to us.
A landing page starts from €520 and a full website from €1,160, VAT included. These are starting prices: after a call, you get a written quote with a single figure within 24 hours. A landing page takes under 7 days, a full website starts from 7 days. With the express option, timelines are halved and guaranteed: online within 48 hours for a landing page and 96 hours for a full website.
Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee.
You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the free SEO audit; if you like, we can look at what you built together on the free call.

Didn't find what you were looking for? Contact us

// ready when you are

Your website, online within a week.

Write to us today: we reply within 24 hours with the next steps.

  • Meet in person or by video call
  • Written quote within 24 hours
  • Published prices, VAT included
  • Online within a week
  • The site stays yours
Contact for Creazzo
Enrico: Software Engineer
enrico@nfw.run
Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe.