Landing page design for small businesses and professionals
With NFW Web Studio, custom landing page design starts at €320 including VAT when we rebuild the page you already have, or €520 when we build one from scratch, and it goes live in under a week. One page, written and designed around a single goal: turning visitors into inquiries and customers for your business. Copy, contact form, legally required pages and Google setup are all included in the price. NFW Web Studio is based in Verona, Italy, and works with small businesses and professionals across Italy and Europe.
What is a landing page, and when do you need one?
A landing page is a single web page built around one goal: getting visitors to take one specific action, such as requesting a quote, booking a service or buying a product. Unlike a full website, it doesn't invite people to wander off to other pages: it makes one offer and gives the simplest way to respond. You need one when you have a specific service, product or campaign to promote.
It's also the fastest, most affordable way to get online when you don't have a website yet: it costs less than a full website, and it's quick to read and easy to understand.
What do our landing page design services include?
Our landing page design services cover everything the page needs to go live, stay compliant and be measurable: copy, custom design, development, a mobile version, a contact form, the legally required pages and Google tools setup. We hand it over live, not as a bundle of files for someone else to install.
- Landing page copywriting by us, based on one or more calls with you: what you sell, who you sell to, and why customers should pick you over a competitor.
- A structure built to convert: the promise up top, the proof in the middle, and one call to action repeated where it counts.
- An original design built around your brand, not a template already used by others.
- A contact form that sends an instant notification to your inbox and, if you like, to your messaging app.
- A mobile version designed as carefully as the desktop one, since most visitors arrive on their phone.
- Every legally required page: privacy policy, cookie policy, terms and conditions, and a GDPR-compliant cookie consent banner.
- Google Search Console, Google Business Profile and analytics set up, so you can see how many people visit and how many get in touch.
How long does it take to build a landing page?
A landing page goes live in under seven days under normal conditions, counting from when we receive your deposit and materials. If you need it sooner, the express option halves the timeline and guarantees it: a new landing page goes live within 48 hours.
How much does a landing page cost?
A new landing page starts at €520, VAT included. If you already have one that needs redoing, it starts at €320, because the structure and content already exist and there's less to gather. What moves the price is how much copy and material we have to produce ourselves.
Below are the two options, each with its starting price. Flip the switch to express to see what it costs to halve the timeline and have it guaranteed.
Landing Page
We completely rebuild your pages using cutting-edge technology, starting from your existing landing page. We recommend this service when your pages are difficult to maintain or update, slow, unattractive, not mobile friendly, or missing SEO fundamentals entirely.
More about Website redesignLanding Page
A single-page site for a product or service, including every legally required page. This is the fastest way to get your business online. We recommend this package if your business operates locally or nationally within a specific niche. For everyone else, it's also a great starter pack for the first months of activity.
And after delivery?
Once the final payment is settled, the site is fully yours. The monthly plans are optional and can be canceled whenever you like: they're for people who'd rather not think about hosting, continuous SEO checks and improvements, security and updates.
Basic Maintenance
This plan includes all your company needs to have an effective online presence. SEO monitoring, security, monthly reports and our full support. It also covers sites we didn't build: same price, hosting excluded.
Learn moreHosting only
The simplest plan: your site stays online and fast on the same infrastructure we use for every project, and every month you get a 30 minute call with us. SEO, edits and optimizations stay out.
Learn moreActive Maintenance
Everything from Basic Maintenance, plus any feature you request and any page you request. The price starts at this figure and is settled on the workload we agree together.
Learn moreActive SEO Development
Everything from Basic Maintenance, plus SEO development of existing and new pages, Google Ads and Meta campaigns, conversion testing and Google Business Profile management. Ad budget not included. First results after 4 to 6 months; the price starts at this figure and is settled on the workload we agree.
Learn morePrices include VAT and are starting prices. You get a written quote, with the estimated hours itemized, within 24 hours of the first call.
How we work, step by step
Eight steps and a single point of contact: you always talk to the person building your page. Half the price up front, half on delivery (which you can split over up to four months), and from then on the code is yours.
Choose below whether we start from your existing page or from scratch, and how you'd like to pay the balance: the first payment is always 50%, and the rest can be spread over up to four months at 12.5% each. If you'd like us to keep looking after the page to get the best results, add a monthly plan too.
50% deposit
€16050% depositBefore we start, you pay a 50% deposit on the agreed total. This lets us plan the project and kick off the work without surprises.
Writing the pages
Not needed on a redesignWe define structure and content together: copy, keywords and page architecture, before a single line of code is written.
Gathering assets & media
Not needed on a redesignWe collect logos, images, video and other materials. If anything's missing, we'll advise on the visual content you need.
Design
We design a bespoke interface: every detail reflects your brand identity. No templates, no off-the-shelf solutions. Once a first draft is ready, we share it with you for feedback (up to 3 rounds of changes; further reviews agreed and billed hourly).
Development
We build the site from scratch with clean, performant code: optimized for speed, SEO and every device, and GDPR-compliant.
Testing
We check every feature across all major browsers and devices. No detail gets overlooked before launch.
Delivered: live
Your site goes live. With our monthly plans you'll have all the post-launch support you need: our work doesn't stop at delivery.
Remaining 50% balance
€16050% balanceOnce the site is delivered, you settle the remaining 50%. You can split this payment in up to 4 months. Once everything is settled, all the code we built is fully yours!
After delivery
The site is yours and runs without us. If you'd rather not think about hosting, security and updates, pick a monthly plan here: cancel whenever you like.
Happy with this setup? Send it over: your choices arrive already filled in.
Figures are calculated on the starting price, VAT included. The final written quote arrives within 24 hours of the first call, with the estimated hours broken down line by line.
Will my landing page be found on Google?
Yes, mostly for local and niche searches: there, a single page typically reaches the first page of results around month 4 after launch. At NFW Web Studio, every landing page is built on solid technical foundations: a unique title and description, schema.org structured data, a sitemap, canonical tags, modern image formats, and HTML that search engines can read without running JavaScript. A single page has less room to work with than a full website, but the fundamentals are all there.
Search ranking is a curve, not a switch. Here's what to expect month by month after launch:
- Month 1No real visibility yet. The page gets indexed and starts showing up, but around page 10 of the results: Google still has to work out what it's about.
- Month 2It starts climbing: the first useful positions come in between pages 8 and 10, usually for searches that include your business name or your area.
- Month 3Page 2 for the searches that really matter: the ones where someone is looking for the service, not for you by name.
- Month 4Page 1, typically for local and niche searches: that's where a single page can really compete.
- Month 5 and beyondCompeting for the very top spots, both on search engines and on the AI assistants that read the same pages.
These timelines are indicative and depend on two things: the monthly plan you choose, since new content and active SEO development shorten every phase, and how competitive your market is. In a local niche you climb faster; for keywords contested nationwide, a single page has too little to offer a search engine, and you need a full website.
What makes a landing page convert?
A landing page converts when visitors understand within seconds what you sell and who it's for, find reasons to trust you, such as certifications and reviews, can contact you without hunting for how, and see the page load before they lose patience.
- A concrete promise up top instead of a slogan: "We find the leak without tearing up your walls and floors" tells visitors far more than "Innovative solutions for your home".
- Verifiable proof: photos of real jobs, numbers, reviews with full names, years in business, certifications.
- One goal per page. Two different goals on the same page steal conversions from each other.
- A short form. Every extra field you add is one more person who won't fill it in.
- Fast loading, tuned for Core Web Vitals: on mobile, every extra second of waiting costs you inquiries.
After launch, measuring how many visitors turn into inquiries and testing the changes that bring in more is part of our SEO services.
Landing page or full website?
A landing page if your business focuses on one service or product (for example, leak detection only). A full website if you have several services to explain, a catalog to show, or you're trying to rank in a very competitive market.
It isn't a one-way decision. Many clients start with a landing page to get online within a week, then grow it into a full website with our web design services once it starts paying off. Nothing is wasted: the work already done becomes the foundation for every new page.
Not quite what you're looking for?
Projects with the same goal
Not landing pages, but built to answer the same question: how do you bring inquiries to a business that runs on quotes?
Frequently asked questions about landing page design
One page, one goal. What's yours?
A half-hour call to work out what the page needs to achieve, then a written quote within 24 hours. No commitment.