Website redesign, without starting from scratch
Our website redesign services start at €760 including VAT for a full website, or €320 for a landing page, and the new site is live in about a week. NFW Web Studio is a website redesign agency for small businesses and professionals whose site is slow, dated or invisible on Google: we keep the structure, copy and URLs that work, and rebuild the design, the code and the SEO foundations. It costs less than a new site because the copy, the photos and the design basics already exist.
When is a website redesign worth it, and when should you start over?
A website redesign is worth it when and the problem is how it's presented: a dated design, a slow site, a neglected mobile version, contact forms that don't deliver messages, no SEO groundwork. If the business itself has changed, starting over is the better call, because the copy has to be rewritten anyway.
When it's worth it, a redesign costs 30 to 40% less than a new site and lands sooner, because the copy is already written, assets like photos and videos already exist, and the design basics are already defined.
A redesign isn't worth it in two situations, and we tell you before any work starts. If the redesign has to keep your current technology and that technology doesn't allow code changes, fixing the foundations is hard, and sometimes impossible. And if your services, audience or positioning have changed, a redesign saves you nothing: in that case, start from our web design services instead.
What do our website redesign services include?
Our website redesign services cover everything behind and around your content: design, code, speed, SEO foundations, contact forms, legal pages and redirects for old URLs. We take the copy, tighten it and reorganize it where needed, but we don't reinvent it: the job is putting things in order and improving what already exists, not wiping the slate clean.
- A design rebuilt around your current brand, with the mobile version treated as the primary one, not ignored.
- Rewritten code: no themes weighed down by plugins you never use, no heavy libraries loaded just to show a single effect.
- Core Web Vitals (LCP, INP, CLS and many more) brought well inside the good range, which is the one visitors experience as "fast".
- SEO foundations that are usually missing entirely: unique titles and descriptions, structured data, sitemap, canonicals, modern and lightweight image formats.
- Contact forms rebuilt and tested, with instant notifications: the most common cause of lost inquiries is a form that stopped delivering months ago.
- Updated legal pages: privacy policy, cookie policy, terms and a GDPR-compliant consent banner.
- Old URLs kept, or redirected in a single hop, so the rankings you already earned survive the transition.
How much does a website redesign cost?
A website redesign costs from €760 including VAT for a full website, and from €320 for a landing page. An equivalent site built from scratch starts at €1,160: the gap is all the gathering and writing work a redesign doesn't have to redo.
Here are the two options, each with its starting price. Select "Express" to see what halving the timeline, and turning it into a guarantee, actually costs.
Landing Page
We completely rebuild your pages using cutting-edge technology, starting from your existing landing page. We recommend this service when your pages are difficult to maintain or update, slow, unattractive, not mobile friendly, or missing SEO fundamentals entirely.
Full Website
If your existing website is built on outdated, slow technology, is missing SEO fundamentals entirely, or has an unattractive design that isn't mobile friendly, this package is for you. It puts back the technical and SEO foundations your site needs to compete on Google and in LLM answers.
And after delivery?
Once the final payment is settled, the site is fully yours. The monthly plans are optional and can be canceled whenever you like: they're for people who'd rather not think about hosting, continuous SEO checks and improvements, security and updates.
Basic Maintenance
This plan includes all your company needs to have an effective online presence. SEO monitoring, security, monthly reports and our full support. It also covers sites we didn't build: same price, hosting excluded.
Learn moreHosting only
The simplest plan: your site stays online and fast on the same infrastructure we use for every project, and every month you get a 30 minute call with us. SEO, edits and optimizations stay out.
Learn moreActive Maintenance
Everything from Basic Maintenance, plus any feature you request and any page you request. The price starts at this figure and is settled on the workload we agree together.
Learn moreActive SEO Development
Everything from Basic Maintenance, plus SEO development of existing and new pages, Google Ads and Meta campaigns, conversion testing and Google Business Profile management. Ad budget not included. First results after 4 to 6 months; the price starts at this figure and is settled on the workload we agree.
Learn morePrices include VAT and are shown as a starting price because they depend on the number of pages and how much of the current site is reusable. The quote arrives in writing within 24 hours of the first call, after we've looked at the site.
How we work, step by step
Eight steps and one point of contact: you always speak to the person rebuilding the site. On a redesign the copy, the media and the design already exist, and that is exactly why it costs less than a new site.
Pick below whether it's a landing page or a full website, and how you'd like to pay the balance: the first payment is always 50%, and the rest can be spread over up to four months at 12.5% each. If you'd like us to keep looking after it to get the best results, add the monthly plan too.
50% deposit
€16050% depositBefore we start, you pay a 50% deposit on the agreed total. This lets us plan the project and kick off the work without surprises.
Writing the pages
Not needed on a redesignWe define structure and content together: copy, keywords and page architecture, before a single line of code is written.
Gathering assets & media
Not needed on a redesignWe collect logos, images, video and other materials. If anything's missing, we'll advise on the visual content you need.
Design
We design a bespoke interface: every detail reflects your brand identity. No templates, no off-the-shelf solutions. Once a first draft is ready, we share it with you for feedback (up to 3 rounds of changes; further reviews agreed and billed hourly).
Development
We build the site from scratch with clean, performant code: optimized for speed, SEO and every device, and GDPR-compliant.
Testing
We check every feature across all major browsers and devices. No detail gets overlooked before launch.
Delivered: live
Your site goes live. With our monthly plans you'll have all the post-launch support you need: our work doesn't stop at delivery.
Remaining 50% balance
€16050% balanceOnce the site is delivered, you settle the remaining 50%. You can split this payment in up to 4 months. Once everything is settled, all the code we built is fully yours!
After delivery
The site is yours and runs without us. If you'd rather not think about hosting, security and updates, pick a monthly plan here: cancel whenever you like.
Happy with this setup? Send it over: your choices arrive already filled in.
Figures are calculated on the starting price, VAT included. The final written quote arrives within 24 hours of the first call, with the estimated hours broken down line by line.
Will a website redesign hurt my Google rankings?
No, not if the move is done properly: page addresses stay the same wherever possible, and where they have to change we add a permanent redirect with a single hop, so the authority you've built up transfers instead of scattering. It's the step of a redesign that gets ignored most often, even though it matters most.
In the first two or three weeks after launch some fluctuation is normal, since Google has to process the new pages. We keep Search Console under watch at all times, and closely during that window: any page that drops out of the index gets fixed before the dip settles in.
How long does a website redesign take?
A website redesign takes about a week for a full website and a few days for a landing page, counted from when we receive the deposit and the logins. If there's a deadline that can't move, the express option halves the timeline and turns it into a guarantee: 96 hours for a site, 48 for a landing page. Miss the date and you go back to the normal rate.
Your current site stays online throughout. We build the new version on a preview address you can visit whenever you like, and the swap itself takes minutes, on the day you sign off on it.
Not sure what's wrong with your site?
Run your domain through the free audit before deciding: SEO checks page by page, homepage Core Web Vitals, structured data, AI visibility and a comparison with the sites of your city. It's the same check we start from to work out whether a redesign is worth it for you, and it needs no sign-up.
Not quite what you're looking for?
The standard we bring your site up to
These aren't redesigns, they're sites built from scratch: but it's exactly the technical standard we bring an existing site up to.
Frequently asked questions about website redesign
Send us your website address.
We'll look at it, tell you what's wrong, and say whether a redesign is genuinely worth it or you're better off starting again. Then a written quote within 24 hours.