SEO services for small businesses

What do our SEO services include?

Our SEO services cover two different jobs: technical SEO, a one-off pass that fixes whatever stops Google from reading and understanding your site, and ongoing SEO, which gives the site new pages and content that deserve to rank. The first job ends; the second doesn't.

The list below is the technical part. The monthly plan adds new content, ad campaigns and local SEO on top.

• ✓Unique titles and meta descriptions per page, written around real searches rather than around the company name.
• ✓schema.org structured data: business, services, FAQs, breadcrumbs, so engines know what you are, not just which words you use.
• ✓Canonicals, hreflang, sitemap and robots that agree with each other: three contradictory signals are worth less than none.
• ✓Heading hierarchy and content structure: one H1, sections that answer a real question in their first lines.
• ✓Core Web Vitals (LCP, INP, CLS and many more) measured in the field, not only in the lab.
• ✓Modern image formats with declared dimensions and alt text written for people, not for the crawler.
• ✓Declared access for AI crawlers and markdown surfaces, so you can appear in generative answers as well as in the ten blue links.
• ✓Google Search Console set up, and indexing verified page by page.

How long does SEO take to show results?

Expect around 4 to 6 months before SEO shows real movement on contested searches, and that isn't a hedge: it's how long Google takes to gather enough data on new pages to trust them. Technical fixes land sooner, since indexing can change within days, but indexed doesn't mean ranked.

Anyone promising you first place within a month is selling something they don't control. We measure impressions, average position and clicks month by month, and if the numbers haven't moved after six months, that's data: we'll be fully transparent about the situation and the next steps.

Do your SEO services include Google Ads and conversion testing?

Yes: Active SEO Development, from €550 a month, includes managing your Google Ads and Meta ad campaigns and conversion testing, meaning we measure how many visitors turn into inquiries and test the page changes that bring in more. The ad budget itself isn't included and is paid separately.

Paid ads and SEO work on the same site. Ads bring visits from day one and quickly show which searches and messages turn into inquiries; SEO uses that data to pick the pages worth working on, so your visibility doesn't depend only on what you pay per click. On a landing page, this is what landing page optimization and testing mean in practice: change one thing, measure the inquiries, keep what works.

If the campaign doesn't have a page to send clicks to yet, that's where we start: our landing page design service builds a PPC landing page around the ad, with tracking in place, from €520 including VAT.

How does local SEO work?

Local SEO gets your business shown when someone searches for your service in your area, on the Google map and in the results right below it. What counts most is a complete, up-to-date Google Business Profile, together with your reviews and a website that states clearly where you work.

With Active SEO Development we manage the profile for you: services, photos and posts kept up to date, and your reviews handled one by one. On the site, your name, address and opening hours match the profile, structured data included, so Google knows the two are the same business.

We're based in Verona, Italy, and we run local SEO remotely for businesses elsewhere: what matters is the area you serve, not where we sit.

Who handles your SEO?

SEO at NFW Web Studio is led by Pietro Furfaro (pietro@nfw.run), a freelance SEO consultant with over 8 years of experience across Italian, European and US markets, backed by a three-person studio that writes the code. You deal directly with the person working on your site, as you would with a freelancer, without everything resting on one person.

Pietro is an SEO and PPC specialist who also works on content and email marketing. He holds an Executive Master in Digital Marketing from Ninja Academy, studied at Heriot-Watt University's Edinburgh Business School, and is certified in Google Analytics and Google Search Ads. He worked on ADP and Aesthetic Match, the SEO projects further down this page.

How much does SEO cost?

With NFW Web Studio, a one-off SEO optimization of a landing page costs €320 including VAT and is delivered in 2 to 4 days, while Active SEO Development starts at €550 a month and includes new content, Google Ads and Meta campaigns, conversion testing and Google Business Profile management. The ad budget is paid separately.

The Active SEO Development figure is a starting price: the monthly fee is set on the workload we agree, meaning how many pages and how much content we produce each month and how many campaigns we run.

The gap in price reflects a difference in kind, not in effort. The first is work with an end to it; the second is a position you defend every month against everyone who wants it. Our full SEO pricing is below.

Prices include VAT. The Google Ads and Meta ad budget is not included. These prices apply to sites we built. On a site built by someone else, Basic Maintenance costs the same, hosting excluded, while SEO work is quoted per project based on the technology, at a noticeably higher price; features that require code changes stay out of scope when the code can't be changed.

One-off pass or active SEO?

Choose the one-off pass if the site is decent but built on crooked foundations: duplicate titles, no structured data, pages that never got indexed, heavy images. Those get fixed once and stay fixed, and below that threshold paying every month makes no sense.

Choose active SEO if your sector is crowded and organic traffic is a sales channel rather than a garnish, or if you want Google Ads and Meta campaigns run alongside your SEO. There the work is producing new content: a page for every service and every question customers actually ask.

What we don't do

Three things, said upfront because they're what the industry earned its reputation on.

• ✓We don't guarantee first place. Nobody can: rankings are Google's call, and promising them in a contract is promising something you don't own.
• ✓We don't buy backlinks or join link exchanges. It's explicitly against Google's guidelines and it risks the domain your business is built on.
• ✓We don't publish mass-generated text to pad the site with keywords. Content with no experience behind it gets judged as exactly that, and it drags down the average quality of everything else.

Want to know where your site stands first?

Before buying anything, run your domain through the free audit: SEO checks page by page, homepage Core Web Vitals, structured data, AI visibility and a comparison with the sites of your city. It's the same check we start from when we prepare a quote, and it needs no sign-up.