We counted just over 700 Este businesses and checked their websites in October 2026. Of these, almost 500 list a website, but about 6 businesses in 10 have no working website.
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Here the numbers are told the way people using these sites experience them: a customer looking for a restaurant on their phone, a tourist checking a shop's opening hours, someone asking an AI assistant for a dentist nearby. The detailed technical data is further down.
How many businesses there are, in which sectors, and how many have a website that actually opens.
The 722 businesses we counted, by sector. The three largest: restaurants (10.1%), beauty and wellness (8.6%), and fashion and beauty (7.5%).
The count comes from Overture Maps, an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register.
Of 722 businesses, 484 (67%) list a website and 309 (42.8%) have one that works.
The other 175 that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own.
The share of businesses with a working website is lower than the average of the 80 cities in Italy we have scanned so far, which is 54.3%.
Of the 174 businesses that list a website we could not open, 86 (49.4%) point to a domain or server that does not answer, 26 (14.9%) have a site whose bot protection stopped our tool, 23 (13.2%) open an error page, 21 (12.1%) list a social profile or a platform page instead of a website, and 14 (8%) fail to connect, on a network error or a timeout.
A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Instagram (9). The 26 businesses with a protected site are a separate case: the server answers with a bot check page (status 403 or 202), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most 335, 46.4%.
The share of links to a domain that does not answer is in line with the average of the 80 cities in Italy we have scanned so far, which is 47.5%.
The share of businesses with a working website, sector by sector (sectors with at least 30 businesses). Best covered: home and tech, 67.6%. Least covered: beauty and wellness, 16.1%.
A sector at the bottom of the list does not mean worse businesses: in some sectors customers book or order through a platform, and the business lists that instead of a website.
Against the average of the 80 cities in Italy we have scanned so far, 0 of 12 sectors are higher, 11 lower and 1 in line.
| Home and tech | 34 | 67.6% | 11.8% | 20.6% | 66.4% |
|---|---|---|---|---|---|
| Industry | 39 | 66.7% | 23% | 10.3% | 72.8% |
| Health | 40 | 57.5% | 20% | 22.5% | 61.9% |
| Construction | 30 | 56.7% | 20% | 23.3% | 63.7% |
| Fashion and beauty | 54 | 53.7% | 24.1% | 22.2% | 56.9% |
| Professional services | 39 | 51.3% | 38.4% | 10.3% | 71.1% |
| Automotive | 42 | 45.2% | 23.8% | 31% | 56.8% |
| Other shops | 36 | 36.1% | 33.3% | 30.6% | 55.1% |
| Restaurants | 73 | 28.8% | 27.4% | 43.8% | 42.6% |
| Food shops | 32 | 18.8% | 18.7% | 62.5% | 40.8% |
| Bars and pubs | 42 | 16.7% | 23.8% | 59.5% | 27.3% |
| Beauty and wellness | 62 | 16.1% | 29.1% | 54.8% | 32.3% |
How long someone opening the site on a phone waits, and whether they can use it with a screen reader too.
of people on a phone leave a page that takes longer than 3 seconds to load.
more visitors leave straight away with a delay of just 2 seconds.
fewer enquiries and sales for every extra 100 milliseconds of waiting.
Sources: Google, Akamai. Research on user behavior, not measurements from this scan.
On the main page of 278 sites, the median scores are 67 out of 100 for performance (mean 67.6), 86 for accessibility (mean 84.7), 92 for best practices (mean 86.1), and 92 for SEO (mean 92.2).
Performance sits in the middle band (50 to 89): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than 7.1 seconds to show their main content, the largest photo or block of text: above 4 seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read.
The median performance score is in line with the average of the 80 cities in Italy we have scanned so far, which is 66.
The basics that help Google find every page, show the right one, and read the business's details.
Of 298 working sites, 23.5% have no valid sitemap, 58.7% show no Search Console verification we can see, 32.2% have no meta description on the home page, and 30.2% do not state a canonical URL for the home page.
A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist.
The share of sites without a sitemap is in line with the average of the 80 cities in Italy we have scanned so far, which is 22.7%.
9 of 309 businesses with a working website (2.9%) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete.
Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the 309 businesses with a working website, 10.3% have one and only 5.8% have it complete; those that have one most often leave out the address (25%).
The share of businesses with complete data is lower than the average of the 80 cities in Italy we have scanned so far, which is 3.7%.
| Yes, complete | 2.9% | 3.7% |
|---|---|---|
| No, incomplete or missing | 97.1% | 96.3% |
| Address | LocalBusiness | 25% | 8 of 32 |
|---|---|---|---|
| Opening hours | LocalBusiness | 25% | 8 of 32 |
| Telephone | LocalBusiness | 18.8% | 6 of 32 |
| URL | LocalBusiness | 6.3% | 2 of 32 |
| Name | WebSite | 5% | 7 of 140 |
More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites.
The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. 92.5% of sites show their text without needing to run JavaScript, and 82.2% let AI assistants' crawlers in.
Across 298 working sites the AI Crawlability Score median is 74.6 out of 100 (mean 67.8): half the sites score at least 74.6, and the middle half sits between 59.2 and 85.
The score says how well an assistant such as ChatGPT, Claude or Gemini can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only 0% of sites pass it.
The median score is in line with the average of the 80 cities in Italy we have scanned so far, which is 78.3.
Trust plays out on two fronts. The first is visible: 15.1% of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form.
The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read.
We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of 295 sites with an answer, 5 (1.7%) sit on a blocklisted server: 5 servers out of 254.
A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them.
The share of sites on a blocklisted server is higher than the average of the 80 cities in Italy we have scanned so far, which is 1%.
The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI Crawlability Score and tells you how it compares with the sites of your city. No sign up, up to 4 sites an hour.
Source: NFW Web Studio scan of 722 businesses, data updated on October 19, 2026.
For developers: how the 298 working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks.
Performance, across 278 sites: half score below 67, one in four below 56, one in ten above 91. Median accessibility 86, SEO 92, AI Crawlability Score 74.6.
Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike.
The median performance score is in line with the average of the 80 cities in Italy we have scanned so far, which is 66.
| Performance | Este | 43 | 56 | 67 | 80 | 91 | 68 |
|---|---|---|---|---|---|---|---|
| Performance | Average of 80 cities in Italy | 41 | 54 | 66 | 76 | 89 | 65 |
| Accessibility | Este | 71 | 79 | 86 | 92 | 96 | 85 |
| Accessibility | Average of 80 cities in Italy | 73 | 81 | 88 | 93 | 96 | 86 |
| Best practices | Este | 69 | 73 | 92 | 100 | 100 | 86 |
| Best practices | Average of 80 cities in Italy | 69 | 77 | 96 | 100 | 100 | 87 |
| SEO | Este | 83 | 91 | 92 | 100 | 100 | 92 |
| SEO | Average of 80 cities in Italy | 83 | 91 | 92 | 100 | 100 | 92 |
| AI Crawlability Score | Este | 34 | 59.2 | 74.6 | 85 | 94.6 | 67.8 |
| AI Crawlability Score | Average of 80 cities in Italy | 38.8 | 59.3 | 78.3 | 85 | 94.6 | 69.6 |
Medians across 278 sites: first content (FCP) 2.6 s, main content (LCP) 7.1 s, page on screen (Speed Index) 4.7 s, blocking time (TBT) 99 ms, and server response (TTFB) 89 ms.
Against Google's thresholds, the median is good for TBT and TTFB, in need of improvement for FCP and Speed Index, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab.
The median main content time (LCP) is in line with the average of the 80 cities in Italy we have scanned so far, which is 7.3 s.
| First content on screen (FCP) | Este | 1.4 s | 2.0 s | 2.6 s | 3.6 s | 4.9 s | 3.1 s |
|---|---|---|---|---|---|---|---|
| First content on screen (FCP) | Average of 80 cities in Italy | 1.4 s | 2.0 s | 2.6 s | 3.4 s | 4.7 s | 3.0 s |
| Main content on screen (LCP) | Este | 2.7 s | 4.0 s | 7.1 s | 14.1 s | 23.3 s | 10.7 s |
| Main content on screen (LCP) | Average of 80 cities in Italy | 2.9 s | 4.5 s | 7.3 s | 12.8 s | 20.7 s | 10.6 s |
| Page on screen (Speed Index) | Este | 2.0 s | 3.1 s | 4.7 s | 7.5 s | 10.5 s | 5.8 s |
| Page on screen (Speed Index) | Average of 80 cities in Italy | 2.2 s | 3.2 s | 4.9 s | 7.5 s | 10.9 s | 6.0 s |
| Blocking time (TBT) | Este | 0 ms | 3 ms | 99 ms | 276 ms | 668 ms | 241 ms |
| Blocking time (TBT) | Average of 80 cities in Italy | 0 ms | 24 ms | 127 ms | 364 ms | 825 ms | 383 ms |
| Server response (TTFB) | Este | 16 ms | 31 ms | 89 ms | 503 ms | 1.1 s | 384 ms |
| Server response (TTFB) | Average of 80 cities in Italy | 14 ms | 29 ms | 96 ms | 481 ms | 1.2 s | 436 ms |
JavaScript downloaded by the home page: median 635 kB, one site in ten above 1.9 MB. Layout shift (CLS): 75th percentile 0.02, 90th percentile 0.10.
JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within 0.10, Google's good threshold: content does not jump around while the page loads.
The median JavaScript weight is lower than the average of the 80 cities in Italy we have scanned so far, which is 687 kB.
| JavaScript downloaded | Este | 67 kB | 288 kB | 635 kB | 1.3 MB | 1.9 MB | 860 kB |
|---|---|---|---|---|---|---|---|
| JavaScript downloaded | Average of 80 cities in Italy | 111 kB | 322 kB | 687 kB | 1.2 MB | 1.9 MB | 883 kB |
| Layout shift (CLS) | Este | 0 | 0 | 0 | 0.02 | 0.10 | 0.03 |
|---|---|---|---|---|---|---|---|
| Layout shift (CLS) | Average of 80 cities in Italy | 0 | 0 | 0 | 0.02 | 0.16 | 0.06 |
Median weight per file: images 25 kB, fonts 30 kB, preview image (og:image) 110 kB. One image in ten is above 289 kB.
A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before.
The median image weight is higher than the average of the 80 cities in Italy we have scanned so far, which is 23 kB.
| Images | Este | 843 B | 5 kB | 25 kB | 95 kB | 289 kB | 132 kB |
|---|---|---|---|---|---|---|---|
| Images | Average of 80 cities in Italy | 540 B | 3 kB | 23 kB | 99 kB | 292 kB | 135 kB |
| Fonts | Este | 9 kB | 17 kB | 30 kB | 48 kB | 90 kB | 45 kB |
| Fonts | Average of 80 cities in Italy | 9 kB | 16 kB | 31 kB | 48 kB | 84 kB | 47 kB |
| Favicons | Este | 769 B | 1 kB | 4 kB | 9 kB | 19 kB | 8 kB |
| Favicons | Average of 80 cities in Italy | 827 B | 1 kB | 4 kB | 11 kB | 22 kB | 14 kB |
| Preview image (og:image) | Este | 16 kB | 39 kB | 110 kB | 310 kB | 713 kB | 421 kB |
| Preview image (og:image) | Average of 80 cities in Italy | 15 kB | 44 kB | 111 kB | 284 kB | 684 kB | 315 kB |
| Videos | Este | 149 kB | 1.9 MB | 3.9 MB | 7.5 MB | 22.9 MB | 14.5 MB |
| Videos | Average of 80 cities in Italy | 41 kB | 1.1 MB | 5.0 MB | 15.3 MB | 38.1 MB | 14.7 MB |
| Audio | Este | 14 kB | 52 kB | 67 kB | 148 kB | 186 kB | 95 kB |
| Audio | Average of 80 cities in Italy | 4 kB | 7 kB | 20 kB | 87 kB | 2.0 MB | 927 kB |
Of the 11,016 images found, 16.6% use a modern format (WebP or AVIF), 45% JPG and 23.1% PNG. Of the fonts, 83.1% are WOFF2.
At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data.
The share of images in a modern format is lower than the average of the 80 cities in Italy we have scanned so far, which is 22%.
| JPG | 45% | 37.9% |
|---|---|---|
| PNG | 23.1% | 22.1% |
| WEBP | 15.4% | 17.8% |
| SVG | 10.5% | 12.3% |
| Other | 6% | 10% |
| WOFF2 | 83.1% | 84% |
|---|---|---|
| WOFF | 10.6% | 9.2% |
| TTF | 4.5% | 5.7% |
| OTF | 1% | 0.7% |
| Other | 0.8% | 0.4% |
| PNG | 63.5% | 64.9% |
|---|---|---|
| ICO | 17.2% | 15.6% |
| JPG | 13.4% | 12.4% |
| WEBP | 4.2% | 3.7% |
| Other | 1.8% | 3.3% |
| JPG | 64.8% | 64.3% |
|---|---|---|
| PNG | 24.7% | 23.3% |
| WEBP | 8.1% | 10.8% |
| SVG | 1% | 0.7% |
| Other | 1.3% | 1% |
| MP4 | 100% | 87.9% |
|---|---|---|
| Other | 0% | 12.1% |
| MP3 | 100% | 91.9% |
|---|---|---|
| Other | 0% | 8.1% |
Across 292 working sites we recognized 448 different technologies. The most common: jQuery (64.8%), PHP (52.7%), and Google Font API (48.7%). The most used CMS is WordPress, on 41.3% of sites.
Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time.
The share of sites on WordPress is in line with the average of the 80 cities in Italy we have scanned so far, which is 40.3%.
| jQuery | 64.8% | 62.4% |
|---|---|---|
| Open Graph | 60.4% | 58.2% |
| PHP | 52.7% | 48.7% |
| Google Font API | 48.7% | 44.8% |
| Google Analytics | 48.3% | 39.2% |
| Google Tag Manager | 46.3% | 42.2% |
| HTTP/3 | 44.3% | 41.1% |
| MySQL | 44% | 41.5% |
| jQuery Migrate | 41.6% | 37.6% |
| WordPress | 41.3% | 40.3% |
| Priority Hints | 37.6% | 36.7% |
| Font Awesome | 36.9% | 37.6% |
| RSS | 36.2% | 36% |
| core-js | 32.9% | 33.7% |
| jQuery UI | 25.2% | 23.1% |
| Bootstrap | 24.8% | 19.4% |
| Cloudflare | 22.5% | 19.8% |
| Nginx | 22.5% | 24.1% |
| Twitter Emoji (Twemoji) | 21.8% | 19.9% |
| Swiper | 20.8% | 18.7% |
| Yoast SEO | 17.8% | 20% |
| Aruba.it | 17.4% | 12.8% |
| Contact Form 7 | 16.4% | 16.2% |
| iubenda | 15.4% | 15% |
| Cart Functionality | 15.1% | 12.1% |
| Facebook Pixel | 14.4% | 10.8% |
| GSAP | 14.1% | 14.7% |
| Elementor | 13.8% | 13.3% |
| Apache HTTP Server | 13.4% | 17.5% |
| reCAPTCHA | 12.1% | 13.1% |
| Google Maps | 11.4% | 8.2% |
| Masonry | 10.4% | 13.4% |
| PWA | 9.4% | 7.8% |
| Isotope | 9.1% | 10.6% |
| Microsoft ASP.NET | 9.1% | 5% |
| Plesk | 8.7% | 7.1% |
| cdnjs | 8.7% | 5% |
| IIS | 8.4% | 4.2% |
| Modernizr | 8.4% | 8.8% |
| Slider Revolution | 8.4% | 8.1% |
| Windows Server | 8.4% | 4.3% |
| OWL Carousel | 8.1% | 5.9% |
| React | 8.1% | 10.6% |
| Amazon Web Services | 7.4% | 5.9% |
| Cookie Control | 7% | 6% |
| Cookiebot | 7% | 6.1% |
| WooCommerce | 7% | 6.2% |
| Tailwind CSS | 6.4% | 4.4% |
| Cybot | 6% | 4.9% |
| RankMath SEO | 6% | 3.5% |
| jsDelivr | 6% | 4.4% |
| lit-element | 6% | 8% |
| lit-html | 6% | 8.1% |
| Lodash | 5.7% | 10.9% |
| Site Kit | 5.7% | 6.7% |
| CookieYes | 5.4% | 3.8% |
| FancyBox | 5.4% | 5.2% |
| Hello Elementor | 5.4% | 4.4% |
| Slick | 5.4% | 2.8% |
| Cookie Notice | 5% | n/a |
| Google Hosted Libraries | 5% | n/a |
| LazySizes | 5% | 6.2% |
| prettyPhoto | 5% | 3.7% |
| Flickity | 4.7% | 2.4% |
| Shopify | 4.7% | 3.6% |
| WhatsApp Business Chat | 4.7% | 4.2% |
| wpBakery | 4.7% | 6.1% |
| Animate.css | 4.4% | 5.2% |
| Caddy | 4.4% | n/a |
| OneTrust | 4.4% | n/a |
| Underscore.js | 4.4% | 2.2% |
| Cloudflare Bot Management | 4% | n/a |
| Facebook Login | 4% | 2.9% |
| jQuery CDN | 4% | n/a |
| Apple Pay | 3.7% | 2.8% |
| Divi | 3.7% | 2.8% |
| LiteSpeed | 3.7% | 4.8% |
| Skrollr | 3.7% | 3% |
| Vue.js | 3.7% | 3.1% |
| YouTube | 3.7% | 3.5% |
| Complianz | 3.4% | 2.5% |
| Lightbox | 3.4% | 2.2% |
| Matomo Analytics | 3.4% | n/a |
| Next.js | 3.4% | n/a |
| Unpkg | 3.4% | n/a |
| PayPal | 3% | 3.9% |
| Chart.js | 2.7% | 2.2% |
| Leaflet | 2.7% | n/a |
| MailChimp | 2.7% | n/a |
| PhotoSwipe | 2.7% | 3.3% |
| anime.js | 2.7% | n/a |
| AOS | 2.3% | 2.2% |
| Amazon S3 | 2.3% | n/a |
| Google Ads | 2.3% | 2.7% |
| Hammer.js | 2.3% | n/a |
| Hotjar | 2.3% | n/a |
| Jetpack | 2.3% | n/a |
| MediaElement.js | 2.3% | 4.4% |
| Vimeo | 2.3% | 2.6% |
| Webpack | 2.3% | 2.7% |
Of the 309 businesses with a working website, 56.3% have at least one JSON-LD block, but only 2.9% have complete basic data. The most common types on the sites are WebSite (45%), Organization (34.6%), and WebPage (34.2%).
WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block.
The share of businesses with complete basic data is lower than the average of the 80 cities in Italy we have scanned so far, which is 3.7%.
A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks:
LocalBusiness or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours.WebSite with the site's name and URL.Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website.
LocalBusinessComplete 5.8%WebSiteComplete 43%Across 298 working sites, the check with the highest result is "Home page title" (93), the one with the lowest "ARD manifest for AI agents" (0). The robots.txt lets AI crawlers in on 82.2% of sites.
Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others.
The share of sites open to AI crawlers is in line with the average of the 80 cities in Italy we have scanned so far, which is 83.7%.
Cuts of the 298 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear.
Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in.
| Sector | Sites | Performance | AI Crawlability Score |
|---|---|---|---|
| Fashion and beauty | 28 | 62.8 | 77.6 |
| Industry | 25 | 70 | 70.5 |
| Health | 23 | 76 | 70 |
| Home and tech | 22 | 75.2 | 56.9 |
| Restaurants | 20 | 65.6 | 52.4 |
| Professional services | 20 | 63.5 | 69.7 |
| Automotive | 18 | 63.3 | 60.8 |
| Construction | 17 | 67 | 69.5 |
Technologies detected on the home page of 292 of 298 working sites, with the mean scores of the sites that use each.
| Technology | Sites | Share | Performance | AI Crawlability Score |
|---|---|---|---|---|
| jQuery | 193 | 64.8% | 66.9 | 73.2 |
| Open Graph | 180 | 60.4% | 65.9 | 79.1 |
| PHP | 157 | 52.7% | 68.1 | 74.5 |
| Google Font API | 145 | 48.7% | 65.5 | 73.1 |
| Google Analytics | 144 | 48.3% | 63 | 76.4 |
| Google Tag Manager | 138 | 46.3% | 62.1 | 77.5 |
| HTTP/3 | 132 | 44.3% | 70.2 | 72.1 |
| MySQL | 131 | 44% | 67.6 | 77.4 |
| CDN | Sites | Share | Performance | AI Crawlability Score |
|---|---|---|---|---|
| None detected | 227 | 76.2% | 68.7 | 65.4 |
| cloudflare | 30 | 10.1% | 66.3 | 77.3 |
| 15 | 5% | 68.6 | 67.6 | |
| aws | 14 | 4.7% | 71.9 | 79.1 |
43.3% of the sites show a cookie consent platform, and 64.8% run an analytics tool. Of those that run analytics, 41.5% show no consent platform we could detect.
Most common: Iubenda (19.8%), Cookiebot (7%), Complianz (4.7%).
Detected from what the home page loads: a site may use a tool we do not see, so read these as a floor.
62.4% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing.
On the home page, 20.8% of titles are longer than 60 characters and 32.2% of the sites have no meta description. 14.1% repeat the same title on more than one page.
84.9% of the sites answer on HTTPS, and 94.1% of those redirect plain HTTP to it.
Of 252 certificates checked, 100% are valid and 5.6% expire within 30 days.
Security headers on the home page: 24.5% send Strict-Transport-Security and 15.8% a Content-Security-Policy. We check that a header is present, not how strong it is.
The businesses and the website they list come from Overture Maps, an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry.
Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive 2.0 for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache 2.0 for Foursquare (whose data was transformed to Overture's schema) and CC0 1.0 for AllThePlaces.
Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap.
Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details.
Attribution
© OpenStreetMap contributors, Overture Maps Foundation
A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures.
We are NFW Web Studio, a web studio based in Verona, working with businesses and professionals in Este and across Italy and Europe. If your site is one of the slow ones on a phone, has no sitemap, or does not describe the business in a way Google can read, that can be fixed: a landing page starts from €520 and a full website from €1,160, VAT included.
Web design services for businessesWe rebuild your site from what you already have, and fix what this report measures: speed on a phone, sitemap, business details for Google and AI assistants. From €320 for a landing page.
Learn moreSearch Console, sitemap, canonical URLs and a LocalBusiness block: the items in this report that decide whether Google finds you. From €320 one time, or €550 a month for ongoing SEO.
Learn moreIt started as a landing page and grew into a full website with a page for every town: from 6 to 40 Google clicks in 42 days, and the first call from the Business Profile in month three.
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