NFW Web Studio
News
// State of the web, October 2026
v1.2.0

Isola della Scala businesses: how many have a website, and how well it works

We counted just over 300 Isola della Scala businesses and checked their websites in October 2026. Of these, just over 200 list a website, but more than one business in two has no working website.

298 businesses shown of 298 mapped in Isola della Scala
Map generated from Overture Maps data of September 18, 2026.
// At a glance

The numbers to remember

have a working website
46%
of just over 300 businesses counted
The rest, almost 170, have no website, or list one that does not open: an address that does not answer, a social profile.
to show the main content, on a phone
7.3 s
median of just over 130 sites, mean 10.8 s
More than three sites in four take longer than 4 seconds, the point Google calls poor. Past 3 seconds, 53% of people on a phone leave the page.
describe themselves to Google in full (structured data)
8%
of almost 150 businesses with a working website
Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing.
have a valid sitemap
77%
of almost 140 working sites
23% of sites do not hand Google the list of their pages, which it uses to find them all.
median AI Crawlability Score, out of 100
74
across almost 140 working sites, mean 70
How well ChatGPT, Claude or Gemini can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much.

Want to know where your site sits among these numbers?Run the free SEO audit

The Isola della Scala economy online: businesses and their websites

How many businesses there are, in which sectors, and how many have a website that actually opens.

The 310 businesses we counted, by sector. The three largest: restaurants (16.8%), construction (7.7%), and beauty and wellness (6.8%).

The count comes from Overture Maps, an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register.

Business types in the area
Share of the businesses counted
  • Restaurants16.8% (52)
  • Construction7.7% (24)
  • Beauty and wellness6.8% (21)
  • Fashion and beauty6.1% (19)
  • Industry5.8% (18)
  • Food shops5.2% (16)
  • Home and tech5.2% (16)
  • Professional services4.5% (14)
  • Health4.2% (13)
  • Other shops4.2% (13)
  • Creative and media3.9% (12)
  • Other sectors29.7% (92)

Of 310 businesses, 202 (65.2%) list a website and 144 (46.5%) have one that works.

The other 58 that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own.

The share of businesses with a working website is lower than the average of the 73 cities in Italy we have scanned so far, which is 54.7%.

Businesses with a website
  • Isola della Scala
  • Average of 73 cities in Italy

Of the 58 businesses that list a website we could not open, 24 (41.4%) point to a domain or server that does not answer, 15 (25.9%) open an error page, 8 (13.8%) list a social profile or a platform page instead of a website, 7 (12.1%) have a site whose bot protection stopped our tool, and 4 (6.9%) fail to connect, on a network error or a timeout.

A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Instagram (3). The 7 businesses with a protected site are a separate case: the server answers with a bot check page (status 202 or 403), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most 151, 48.7%.

The share of links to a domain that does not answer is lower than the average of the 73 cities in Italy we have scanned so far, which is 47.6%.

Why the listed website does not open
  • Isola della Scala
  • Average of 73 cities in Italy

The bot protections recognised

  • SiteGround5 sites | 71.4%
  • Cloudflare1 sites | 14.3%
  • Not recognised1 sites | 14.3%
Websites by sector
  • Working website, above average
  • Working website, below average
  • Listed, not working
  • No website
  • Isola della Scala average, every sector: 46.5%
  • Working website, average of 73 cities in Italy
Restaurants5240.4%21.1%38.5%43%

Speed and ease of use, on a phone

How long someone opening the site on a phone waits, and whether they can use it with a screen reader too.

What people do while they wait, according to research
  • 53%

    of people on a phone leave a page that takes longer than 3 seconds to load.

  • +103%

    more visitors leave straight away with a delay of just 2 seconds.

  • 7%

    fewer enquiries and sales for every extra 100 milliseconds of waiting.

Sources: Google, Akamai. Research on user behavior, not measurements from this scan.

On the main page of 132 sites, the median scores are 70 out of 100 for performance (mean 66.7), 87 for accessibility (mean 85.8), 96 for best practices (mean 86.9), and 92 for SEO (mean 91.7).

Performance sits in the middle band (50 to 89): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than 7.3 seconds to show their main content, the largest photo or block of text: above 4 seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read.

The median performance score is higher than the average of the 73 cities in Italy we have scanned so far, which is 66.

Lighthouse scores of the home page
  • Isola della Scala
  • Average of 73 cities in Italy

Being found on Google

The basics that help Google find every page, show the right one, and read the business's details.

Of 137 working sites, 22.6% have no valid sitemap, 55.5% show no Search Console verification we can see, 34.3% have no meta description on the home page, and 26.3% do not state a canonical URL for the home page.

A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist.

The share of sites without a sitemap is in line with the average of the 73 cities in Italy we have scanned so far, which is 22.7%.

What working sites are missing
  • Isola della Scala
  • Average of 73 cities in Italy

11 of 144 businesses with a working website (7.6%) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete.

Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the 144 businesses with a working website, 18% have one and only 9.7% have it complete; those that have one most often leave out opening hours (38.5%).

The share of businesses with complete data is higher than the average of the 73 cities in Italy we have scanned so far, which is 3.7%.

Businesses with complete structured data (JSON-LD)
  • Yes, complete
  • No, incomplete or missing
Yes, complete7.6%3.7%
No, incomplete or missing92.4%96.3%
What is missing among those with the block
Opening hoursLocalBusiness38.5%10 of 26
TelephoneLocalBusiness15.4%4 of 26
URLLocalBusiness11.5%3 of 26
AddressLocalBusiness7.7%2 of 26
NameWebSite5.7%4 of 70
NameLocalBusiness3.8%1 of 26

Being read by AI assistants

More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites.

The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. 96.8% of sites show their text without needing to run JavaScript, and 83.9% let AI assistants' crawlers in.

Across 137 working sites the AI Crawlability Score median is 73.9 out of 100 (mean 70): half the sites score at least 73.9, and the middle half sits between 59.3 and 85.

The score says how well an assistant such as ChatGPT, Claude or Gemini can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only 0% of sites pass it.

The median score is lower than the average of the 73 cities in Italy we have scanned so far, which is 78.3.

Median AI Crawlability Score
The score weighs ten checks: here is which ones, and how much each counts.
  • 78.3/100 Average of 73 cities in Italy
  • 73.9/100 Isola della Scala

Trust: HTTPS and blocklisted servers

Trust plays out on two fronts. The first is visible: 10.2% of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form.

The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read.

We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of 137 sites with an answer, 4 (2.9%) sit on a blocklisted server: 4 servers out of 118.

A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them.

The share of sites on a blocklisted server is higher than the average of the 73 cities in Italy we have scanned so far, which is 1%.

Sites on spam blocklisted servers
Isola della Scala
  • Blocklisted2.9%
  • Not blocklisted97.1%
  • No answer0%
4 blocklisted servers out of 118 checked
Average of 73 cities in Italy
  • Blocklisted0.9%
  • Not blocklisted98.1%
  • No answer1%
241 blocklisted servers out of 15,407 checked
// Your site

Try it on your site

The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI Crawlability Score and tells you how it compares with the sites of your city. No sign up, up to 4 sites an hour.

  • SEO
  • Speed
  • Core Web Vitals
  • AI Crawlability Score
  • Compared with your city

Source: NFW Web Studio scan of 310 businesses, data updated on October 18, 2026.

// The technical detail

The same measurements, by their technical names

For developers: how the 137 working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks.

Performance, across 132 sites: half score below 70, one in four below 55, one in ten above 87. Median accessibility 87, SEO 92, AI Crawlability Score 73.9.

Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike.

The median performance score is higher than the average of the 73 cities in Italy we have scanned so far, which is 66.

Lighthouse and AI Crawlability Scores: the spread
  • Isola della Scala
  • Average of 73 cities in Italy
PerformanceIsola della Scala465570768767
PerformanceAverage of 73 cities in Italy415466768965
AccessibilityIsola della Scala718187929786
AccessibilityAverage of 73 cities in Italy738188939686
Best practicesIsola della Scala6977969610087
Best practicesAverage of 73 cities in Italy69779610010087
SEOIsola della Scala82859210010092
SEOAverage of 73 cities in Italy83919210010092
AI Crawlability ScoreIsola della Scala4459.373.9859570
AI Crawlability ScoreAverage of 73 cities in Italy38.859.378.38594.669.7

Medians across 132 sites: first content (FCP) 2.5 s, main content (LCP) 7.3 s, page on screen (Speed Index) 4.4 s, blocking time (TBT) 123 ms, and server response (TTFB) 106 ms.

Against Google's thresholds, the median is good for TBT and TTFB, in need of improvement for FCP and Speed Index, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab.

The median main content time (LCP) is in line with the average of the 73 cities in Italy we have scanned so far, which is 7.3 s.

Home page load times: Core Web Vitals and Lighthouse
  • Isola della Scala
  • Average of 73 cities in Italy
  • Google's "good" threshold
First content on screen (FCP)Isola della Scala1.5 s1.9 s2.5 s3.6 s5.0 s3.1 s
First content on screen (FCP)Average of 73 cities in Italy1.4 s2.0 s2.6 s3.4 s4.7 s3.0 s
Main content on screen (LCP)Isola della Scala3.1 s4.8 s7.3 s12.6 s19.7 s10.8 s
Main content on screen (LCP)Average of 73 cities in Italy2.9 s4.5 s7.3 s12.8 s20.6 s10.5 s
Page on screen (Speed Index)Isola della Scala2.2 s2.7 s4.4 s6.7 s10.7 s5.6 s
Page on screen (Speed Index)Average of 73 cities in Italy2.2 s3.2 s4.9 s7.5 s10.9 s6.0 s
Blocking time (TBT)Isola della Scala0 ms24 ms123 ms306 ms498 ms307 ms
Blocking time (TBT)Average of 73 cities in Italy0 ms25 ms128 ms365 ms827 ms386 ms
Server response (TTFB)Isola della Scala13 ms26 ms106 ms478 ms1.2 s403 ms
Server response (TTFB)Average of 73 cities in Italy14 ms29 ms95 ms479 ms1.2 s436 ms

JavaScript downloaded by the home page: median 682 kB, one site in ten above 1.9 MB. Layout shift (CLS): 75th percentile 0.02, 90th percentile 0.12.

JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within 0.10, Google's good threshold: content does not jump around while the page loads, but one site in ten goes above 0.12.

The median JavaScript weight is in line with the average of the 73 cities in Italy we have scanned so far, which is 686 kB.

JavaScript weight and layout stability
  • Isola della Scala
  • Average of 73 cities in Italy
JavaScript downloadedIsola della Scala147 kB354 kB682 kB1.1 MB1.9 MB874 kB
JavaScript downloadedAverage of 73 cities in Italy111 kB322 kB686 kB1.2 MB1.9 MB882 kB
  • Isola della Scala
  • Average of 73 cities in Italy
  • Google's "good" threshold
Layout shift (CLS)Isola della Scala0000.020.120.05
Layout shift (CLS)Average of 73 cities in Italy0000.020.160.06

Median weight per file: images 34 kB, fonts 34 kB, preview image (og:image) 115 kB. One image in ten is above 293 kB.

A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before.

The median image weight is higher than the average of the 73 cities in Italy we have scanned so far, which is 23 kB.

File weight, by kind
  • Isola della Scala
  • Average of 73 cities in Italy
ImagesIsola della Scala620 B5 kB34 kB118 kB293 kB148 kB
ImagesAverage of 73 cities in Italy537 B3 kB23 kB99 kB292 kB135 kB
FontsIsola della Scala10 kB16 kB34 kB53 kB80 kB44 kB
FontsAverage of 73 cities in Italy9 kB16 kB31 kB48 kB84 kB47 kB
FaviconsIsola della Scala976 B2 kB5 kB13 kB34 kB27 kB
FaviconsAverage of 73 cities in Italy827 B1 kB4 kB11 kB22 kB14 kB
Preview image (og:image)Isola della Scala14 kB38 kB115 kB213 kB554 kB230 kB
Preview image (og:image)Average of 73 cities in Italy15 kB44 kB111 kB284 kB686 kB315 kB
VideosIsola della Scala778 kB1.1 MB3.0 MB4.5 MB24.2 MB11.9 MB
VideosAverage of 73 cities in Italy40 kB1.1 MB5.0 MB15.3 MB37.9 MB14.7 MB

Of the 4,466 images found, 19.4% use a modern format (WebP or AVIF), 42.9% JPG and 24.4% PNG. Of the fonts, 76.2% are WOFF2.

At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data.

The share of images in a modern format is lower than the average of the 73 cities in Italy we have scanned so far, which is 22%.

File formats
Images
  • JPG
  • PNG
  • WEBP
  • SVG
  • Other
JPG42.9%37.7%
PNG24.4%22%
WEBP16.7%17.8%
SVG6.6%12.3%
Other9.4%10.2%
Fonts
  • WOFF2
  • WOFF
  • F
  • 2
  • Other
WOFF276.2%77.4%
WOFF6.8%6.1%
F4.7%3.4%
24.3%4%
Other7.9%9.1%
Favicons
  • PNG
  • ICO
  • JPG
  • SVG
  • Other
PNG59.4%64.4%
ICO20.3%15.1%
JPG13.4%12.4%
SVG3.7%2.6%
Other3.2%5.5%
Preview image (og:image)
  • JPG
  • PNG
  • WEBP
  • Other
JPG65.1%63.9%
PNG21.5%23.2%
WEBP13.4%10.7%
Other0%2.2%
Videos
  • MP4
  • Other
MP4100%83.1%
Other0%16.9%

Across 135 working sites we recognized 310 different technologies. The most common: jQuery (69.3%), PHP (54.7%), and Google Font API (45.3%). The most used CMS is WordPress, on 40.9% of sites.

Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time.

The share of sites on WordPress is in line with the average of the 73 cities in Italy we have scanned so far, which is 40.2%.

Most used technologies
  • Isola della Scala
  • Average of 73 cities in Italy
  1. 01
    jQueryJavaScript libraries
    69.3%
  2. 02
    PHPProgramming languages
    54.7%
  3. 03
    Open Graph
    54%
  4. 04
    Google Font APIFont scripts
    45.3%
  5. 05
    Google Tag ManagerTag managers
    43.8%
  6. 06
    HTTP/3
    43.1%
  7. 07
    Font AwesomeFont scripts
    42.3%
  8. 08
    MySQLDatabases
    41.6%
  9. 09
    jQuery MigrateJavaScript libraries
    41.6%
  10. 10
    Google AnalyticsAnalytics
    40.9%
  11. 11
    WordPressBlogs
    40.9%
  12. 12
    Priority HintsPerformance
    35.8%
jQuery69.3%62.2%
PHP54.7%48.4%
Open Graph54%58.2%
Google Font API45.3%44.6%
Google Tag Manager43.8%42%
HTTP/343.1%41%
Font Awesome42.3%37.4%
MySQL41.6%41.4%
jQuery Migrate41.6%37.4%
Google Analytics40.9%39%
WordPress40.9%40.2%
Priority Hints35.8%36.6%
RSS35%36%
core-js29.2%33.7%
Bootstrap26.3%19%
Contact Form 722.6%16.1%
Nginx22.6%24.2%
jQuery UI22.6%23%
Aruba.it17.5%12.8%
Google Maps17.5%7.9%
Elementor14.6%13.2%
Yoast SEO14.6%20%
Twitter Emoji (Twemoji)13.9%19.9%
Slider Revolution13.1%8%
reCAPTCHA13.1%13.1%
Cloudflare12.4%19.7%
GSAP12.4%14.8%
PWA12.4%7.8%
Swiper12.4%18.7%
Apache HTTP Server11.7%17.6%
Plesk11.7%7.1%
FancyBox10.9%5.2%
iubenda10.9%15%
Cart Functionality10.2%12.1%
Modernizr10.2%8.7%
lit-element10.2%8%
lit-html10.2%8.1%
Masonry9.5%13.4%
OWL Carousel9.5%5.8%
WooCommerce9.5%6.2%
React8.8%10.6%
Facebook Pixel8%10.7%
Google Hosted Libraries8%n/a
Isotope8%10.6%
Lodash7.3%11%
Site Kit7.3%6.8%
wpBakery7.3%6.1%
Skrollr6.6%2.9%
Sentry5.8%5.2%
YouTube5.8%3.5%
Cookie Notice5.1%n/a
CookieYes5.1%3.7%
Cookiebot5.1%6%
Hello Elementor5.1%4.4%
LazySizes5.1%6.2%
LiteSpeed5.1%4.8%
PayPal5.1%3.9%
Select25.1%3.6%
jsDelivr5.1%4.4%
Cybot4.4%4.9%
Google Ads4.4%2.7%
Leaflet4.4%n/a
MediaElement.js4.4%4.4%
Onsen UI4.4%n/a
RequireJS4.4%2.1%
Slick4.4%2.7%
Store Vantage4.4%n/a
Wix4.4%3.7%
cdnjs4.4%4.8%
Complianz3.6%2.5%
Cookie Control3.6%5.9%
Google Ads Conversion Tracking3.6%2.4%
Lightbox3.6%2.2%
Livefyre3.6%n/a
Microsoft ASP.NET3.6%4.9%
Moment.js3.6%3.1%
Underscore.js3.6%2.1%
AOS2.9%2.2%
Cloudflare Bot Management2.9%n/a
Duda2.9%n/a
Facebook Login2.9%2.8%
Google AdSense2.9%n/a
IIS2.9%4.2%
Italiaonline2.9%n/a
MobX2.9%n/a
OneTrust2.9%n/a
Popper2.9%4.1%
Preact2.9%2.3%
Shopify2.9%3.6%
Smash Balloon Instagram Feed2.9%n/a
Tailwind CSS2.9%4.4%
Windows Server2.9%4.2%
Wix eCommerce2.9%2.7%
prettyPhoto2.9%3.7%
AddToAny2.2%n/a
Adobe Fonts2.2%2.4%
All in One SEO Pack2.2%2%
Amazon Web Services2.2%5.9%
Apple Pay2.2%2.8%
Caddy2.2%n/a

Of the 144 businesses with a working website, 55.6% have at least one JSON-LD block, but only 7.6% have complete basic data. The most common types on the sites are WebSite (48.2%), BreadcrumbList (27.7%), and WebPage (27%).

WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block.

The share of businesses with complete basic data is higher than the average of the 73 cities in Italy we have scanned so far, which is 3.7%.

Basic structured data (JSON-LD)

What we count as complete

A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks:

  • LocalBusiness or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours.
  • WebSite with the site's name and URL.

Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website.

Isola della Scala
48%
44.4%
  • Complete 7.6%
  • Some JSON-LD, basics incomplete 48%
  • No JSON-LD 44.4%
Average of 73 cities in Italy
56%
40.3%
  • Complete 3.7%
  • Some JSON-LD, basics incomplete 56%
  • No JSON-LD 40.3%
LocalBusinessComplete 9.7%
  • Complete 9.7%
  • Incomplete 8.3%
  • Missing 81.9%
Missing from LocalBusiness
  • Opening hours38.5%
  • Telephone15.4%
  • URL11.5%
  • Address7.7%
  • Name3.8%
WebSiteComplete 45.8%
  • Complete 45.8%
  • Incomplete 2.8%
  • Missing 51.4%
Missing from WebSite
  • Name5.7%
  • URL0%

Across 137 working sites, the check with the highest result is "Content visible without JavaScript" (96.8), the one with the lowest "ARD manifest for AI agents" (0). The robots.txt lets AI crawlers in on 83.9% of sites.

Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others.

The share of sites open to AI crawlers is in line with the average of the 73 cities in Italy we have scanned so far, which is 83.7%.

The AI Crawlability Score's checks
  • 96.8%
    Content visible without JavaScript
    weight 20
    Average of 73 cities in Italy: 94.1%
  • 83.9%
    robots.txt open to AI crawlers
    weight 15
    Average of 73 cities in Italy: 83.7%
  • 54.7%
    Structured data on the home page
    weight 15
    Average of 73 cities in Italy: 56.7%
  • 77.4%
    Sitemap
    weight 10
    Average of 73 cities in Italy: 77.3%
  • 24.8%
    llms.txt file
    weight 10
    Average of 73 cities in Italy: 25.4%
  • 94.9%
    Home page title
    weight 5
    Average of 73 cities in Italy: 93.6%
  • 91.7%
    Lighthouse SEO score
    weight 5
    Average of 73 cities in Italy: 91.9%
  • 89.8%
    HTTPS
    weight 5
    Average of 73 cities in Italy: 89.4%
  • 73.7%
    Home page canonical
    weight 5
    Average of 73 cities in Italy: 73.3%
  • 65.7%
    Home page meta description
    weight 5
    Average of 73 cities in Italy: 66.4%
  • 0%
    ARD manifest for AI agents
    weight 5
    Average of 73 cities in Italy: 0%
// Digging deeper

What else the working sites show

Cuts of the 137 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear.

Sector by sector

Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in.

SectorSitesPerformanceAI Crawlability Score
Restaurants2169.967.7
Construction1769.177.7
Industry1466.768.8

What the sites run on

Technologies detected on the home page of 135 of 137 working sites, with the mean scores of the sites that use each.

Technologies
TechnologySitesSharePerformanceAI Crawlability Score
jQuery9569.3%66.273.3
PHP7554.7%65.971.3
Open Graph7454%6679.4
Google Font API6245.3%63.270.2
Google Tag Manager6043.8%62.276.3
HTTP/35943.1%66.870
Font Awesome5842.3%62.772.1
jQuery Migrate5741.6%64.877.2
CDN
CDNSitesSharePerformanceAI Crawlability Score
None detected10878.8%66.768

Content basics

62% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing.

On the home page, 30.7% of titles are longer than 60 characters and 34.3% of the sites have no meta description. 15.3% repeat the same title on more than one page.

Security

89.8% of the sites answer on HTTPS, and 99.2% of those redirect plain HTTP to it.

Of 122 certificates checked, 100% are valid and 5.7% expire within 30 days.

Security headers on the home page: 32.1% send Strict-Transport-Security and 12.4% a Content-Security-Policy. We check that a header is present, not how strong it is.

// This scan

The Isola della Scala scan, at a glance

Period
From October 16 to 18, 2026
Kind of scan
Quick: home page and first 4 sitemap pages; Lighthouse and technologies on the home page only
Area
City of Isola della Scala
Businesses counted
310
Working sites analyzed
137
National comparison
Average of 73 cities scanned in Italy
Data updated
October 18, 2026
Overture Maps data
September 18, 2026
Scanner version
v1.2.0
How we measure: the full method
// Data and limits

Where the data comes from

The businesses and the website they list come from Overture Maps, an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry.

Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive 2.0 for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache 2.0 for Foursquare (whose data was transformed to Overture's schema) and CC0 1.0 for AllThePlaces.

Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap.

Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details.

Attribution
© OpenStreetMap contributors, Overture Maps Foundation

What this scan read

  • Overture dataset of September 18, 2026.
  • 57 of the 194 sites we tried to analyze did not answer or blocked our tool (29.4%): the web figures cover the other 137.
  • AI Crawlability Score computed with rules 2.0.0. It is our own measure, not an industry standard.

What these figures do and do not measure

A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures.

  • Homepage only. Lighthouse and the AI Crawlability Score measure each site's main page, not the whole site: the figure is that of a shop window, not of every page.
  • Working sites only. The web figures cover the sites that answer. Sites that do not answer, or that block our tool, are left out: a site behind a bot check can be unmeasurable while working for a visitor.
  • Only businesses that list a website on Overture. A business with no website on its listing is not measured on the web, and a listing with an old website leads to a page that does not open. Every report says how many businesses list a website and how many have a working one.
  • A sample, not a register. Overture is not the business register: it covers some businesses and some areas better than others, so the picture can lean towards businesses with a well kept listing.
  • A site counts once. When several businesses list the same site, it counts once in the web figures. Business counts count each one.
  • One language. Our tool presents itself as an Italian browser: a multilingual site is measured in its Italian version.
  • Search Console is recognised only from a meta tag or the DNS, so the real share can be higher than the one we show.
  • The AI Crawlability Score is our own measure, not a market standard: it cannot be compared with outside tools. It changes with rules versions, and two reports compare only on the same scanner and the same rules.
  • Cities only, and only averages and medians. Reports do not say who is best in a sector or which studios do better, and they publish no single business's result.
// frequently asked questions

The answers, to your questions.

We counted 310 businesses in Isola della Scala. 202 of them (65.2%) list a website, but only 144 (46.5%) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran from October 16 to 18, 2026.
The Isola della Scala scan does not have enough businesses yet to compare sectors.
If it is based in Isola della Scala and appears on Overture Maps, probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free 30 minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the free SEO audit on your site right away: the same checks as this report, compared with the sites of your city.
The things this report finds missing most often are also the cheapest to fix: connecting Search Console, writing a meta description for the home page, having a valid sitemap, adding a complete LocalBusiness block with opening hours, converting images to WebP or AVIF, and adding a preview image for shares. For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The free SEO audit shows you in a few minutes which of these your site is missing; on the free call we go through them together.
The figures are free to use, commercial use included, as long as you cite the source (CC BY 4.0 license). Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "Isola della Scala businesses, October 2026", https://www.nfw.run/state-of-the-web/isola-della-scala-city-october-2026-v1-2-0. The aggregate figures are also available as JSON at https://dashboard.nfw.run/state-of-the-web/v1/scans/18591441-6a07-4508-a36e-673e85bbc4eb. If you need a figure that is not here, write to us.
A landing page starts from €520 and a full website from €1,160, VAT included. These are starting prices: after a call, you get a written quote with a single figure within 24 hours. A landing page takes under 7 days, a full website starts from 7 days. With the express option, timelines are halved and guaranteed: online within 48 hours for a landing page and 96 hours for a full website.
Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee.
You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the free SEO audit; if you like, we can look at what you built together on the free call.

Didn't find what you were looking for? Contact us

// ready when you are

Your website, online within a week.

Write to us today: we reply within 24 hours with the next steps.

  • Meet in person or by video call
  • Written quote within 24 hours
  • Published prices, VAT included
  • Online within a week
  • The site stays yours
Contact for Isola della Scala
Enrico: Software Engineer
enrico@nfw.run
Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe.