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SEO audit

SEO audit of kpshka.ru

Some firewalls and bot protections (Cloudflare, Vercel and the like) block automated scans: if the results look odd or partial, that is almost always why.

Homepage scores

82
Performance
100
SEO
100
Accessibility
77
Best practices
95
AI Crawlability Score

Lighthouse measures the homepage by simulating a mid range phone on a slow mobile connection.

How the Performance score is built
Lighthouse weighs five measures: each bar is the measure's own score out of 100, the weight says how much it counts in the total. That is why a faster LCP can still end in a lower score, if the blocking time grows.
  • First Contentful Paintweight 102.5 s | 67/100 | 3 points lost
  • Speed Indexweight 102.5 s | 98/100 | no points lost
  • Largest Contentful Paintweight 254.3 s | 42/100 | 15 points lost
  • Total Blocking Timeweight 3039 ms | 100/100 | no points lost
  • Layout stability (CLS)weight 250 | 100/100 | no points lost

Lighthouse's 6 runs

  1. 88
    Run 1
  2. 82
    Run 2
  3. 80
    Run 3
  4. 87
    Run 4
  5. 80
    Run 5
  6. 81
    Run 6

Lighthouse measures the homepage several times in a row and the report shows the average: runs always land a few points apart, because of the network and the server's load.

Lighthouse's total is 82 out of 100, the average of the single runs' scores: the parts, computed on the average times, can be off it by a few points.

// fix first

The fixes that matter most

  1. 1
    Performance

    The homepage's main content shows up late: Largest Contentful Paint 4.3 s, while Google counts it as good within 2.5 s. Lighten what loads first: images, fonts and JavaScript.

    Lighthouse score 82 out of 100: 90 and up is good.

  2. 2
    Best practices

    Lighthouse finds technical problems on the homepage: usually errors in the browser console, resources loaded without HTTPS, distorted images or libraries with known vulnerabilities.

    Lighthouse score 77 out of 100: 90 and up is good.

  3. 3
    ARD manifest

    If the site offers services an AI agent can use (an MCP server, a skill), list them in an ARD manifest, linked with a <link rel="ard"> tag in the home page HTML.

    The site publishes no ARD (Agentic Resource Discovery) manifest, the list of the resources it offers to AI agents.

// checks

What we checked

Domain and server

  • HTTPS

    The site is served over HTTPS.

  • HTTP to HTTPS

    The HTTP version sends visitors to HTTPS with a permanent redirect.

  • www and no www

    The www and bare versions lead to the same address.

  • robots.txt

    The robots.txt file exists.

  • robots.txt and AI

    The robots.txt lets AI crawlers read the site.

  • Sitemap

    The XML sitemap exists.

  • llms.txt

    The llms.txt file exists.

  • ARD manifest

    The site publishes no ARD (Agentic Resource Discovery) manifest, the list of the resources it offers to AI agents.

  • Google Search Console

    We do not see a Google Search Console verification (it can also be done in ways we cannot see).

  • Spam blocklists

    The server's IP is not on the spam blocklists we check.

Homepage

  • Title

    The homepage has a title.

  • Meta description

    The homepage has a meta description.

  • Canonical

    The homepage declares its canonical address.

  • Structured data (JSON LD)

    The homepage has structured data.

  • Social preview (Open Graph)

    The homepage has Open Graph tags.

  • Headings in the text

    The homepage has headings (H1, H2...) in its text.

  • Homepage response

    The homepage answers without errors.

  • Empty page (soft 404)

    The homepage is not an empty page.

  • Content without JavaScript

    The homepage's content can be read without JavaScript.

// technologies

Technologies on the site

Analytics

  • Google Analytics
  • Yandex.Metrika

Miscellaneous

  • Open Graph

Programming languages

  • PHP

Tag managers

  • Google Tag Manager

Web servers

  • Nginx

Detected on the homepage. We never show version numbers, so as not to give hints to anyone looking for holes.

// contacts and forms

How a visitor can reach you

We look at what the homepage shows to be contacted and at its forms. We never show numbers, addresses or handles, and we never submit a form: we only look at it.

Contacts on the homepage

  • Phone: not shown
  • Email: shown (the site's own domain)

Messaging

  • Telegram

Social

  • YouTube

Forms

We find no contact form on the homepage.

Other forms: search

We never submit forms: we make a single check request to the address they send to.

Contact page

The homepage does not link to a contact page.

Mail of the email domains

OkThe email domain we found can receive mail.

Shown means visible on screen or inside a collapsed navigation menu. None of this enters a score.

// comparison

How does your site compare with the rest?

Compare the site with the businesses we scanned in a city or across the country, with another audit of the same site, or with another site.

Loading the cities' data

Audit this site againScan another site
// frequently asked questions

SEO, email, speed and AI:
the short answers.

An SEO audit checks everything that can hold a site back in search results. Our analyzer reads the site's homepage and checks its title, meta description, canonical, structured data, social preview, headings, errors, robots.txt, the sitemap, llms.txt, HTTPS and redirects, then measures it with Lighthouse.
Yes, with no sign up and no card. You can scan up to 4 different websites an hour, one scan at a time, and audit the same site again after 30 minutes: before that we show you the audit already made. API keys with a priority get wider limits. Every audit keeps its own page, so you can compare them over time.
Usually a few minutes. Public scans start in order of arrival and give way to the studio's own work, so while you wait you see your place in line and an estimated time that updates on its own. You can also close the page and get the report by email.
Lighthouse scores SEO from 0 to 100: 90 and above is good, 50 to 89 needs improvement, below 50 is poor. It is a technical check, not a ranking prediction: a site can score 100 and stay invisible if its content does not answer what people are searching for.
They are lab measurements: Lighthouse loads the homepage as a mid range phone on a slow mobile network. By Google's measure, Largest Contentful Paint is good within 2.5 seconds and layout stability (CLS) within 0.1. Interactivity (INP) can only be measured on real users, so it is not shown.
It measures how ready the site is to be read and cited by ChatGPT, Perplexity, Gemini and Google's AI answers. It is a weighted mean of eleven checks: content readable without JavaScript, llms.txt, robots.txt open to AI crawlers, structured data, sitemap, title, meta description, canonical, HTTPS, SEO score and the ARD (Agentic Resource Discovery) manifest. A check we cannot verify never lowers the score.
Yes, on the technical side. Generative engine optimization (GEO), or AI search optimization, is SEO for AI answers: before an assistant can cite a site, it has to be able to read it. The AI Crawlability Score checks exactly that, through llms.txt, AI crawlers and structured data. Being cited then depends on content, which the audit does not judge.
With the business websites of a city we scanned for the State of the Web, or with the national average. For every measure we tell you how many of those sites yours does better than, and what the median value is. You pick the city to compare with.
Almost always because of a firewall or bot protection, such as Cloudflare's or Vercel's: it blocks automated visits, so the scan reads a checkpoint page instead of the site. When we notice it we show no scores. If the site is yours you can let the scanner through, or write to us and we will look at it.
Yes. Our scanner is called NFW-Audit and respects a robots.txt group that names it (User-agent: NFW-Audit, Disallow: /) and the TDM-Reservation signal. Or write to audits@nfw.run with the domain: we stop scanning it, remove its audits and delete the data. If the owner has disabled audits, the request ends with a notice and no scores. The scanner's page explains it all.
We do not perform public audits of adult or gambling sites and the like (drugs, violence, hate, dating, malware and phishing, piracy), because every audit has a public page carrying the site's name. In that case the audit does not start and we store no result. If you think that is a mistake, write to audits@nfw.run.
The email is optional: we only use it if you accept both the privacy policy and marketing communications, and we send you the report. You can unsubscribe from every email. Every audit has its own page; your browser keeps only a reference to your latest audits, to reopen them.

The report says something's off.
We can fix it.

SEO errors, slow pages, sites invisible to AI: these are exactly the problems we solve for businesses and professionals every day.

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