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// State of the web, October 2026
v1.2.0

Malcesine businesses: how many have a website, and how well it works

We counted just over 400 Malcesine businesses and checked their websites in October 2026. Of these, just over 300 list a website, but about 4 businesses in 10 have no working website.

416 businesses shown of 416 mapped in Malcesine
Map generated from Overture Maps data of September 18, 2026.
// At a glance

The numbers to remember

have a working website
56%
of just over 400 businesses counted
The rest, almost 190, have no website, or list one that does not open: an address that does not answer, a social profile.
to show the main content, on a phone
8.0 s
median of just over 200 sites, mean 11.6 s
More than three sites in four take longer than 4 seconds, the point Google calls poor. Past 3 seconds, 53% of people on a phone leave the page.
describe themselves to Google in full (structured data)
0.9%
of almost 240 businesses with a working website
Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing.
have a valid sitemap
62%
of almost 230 working sites
38% of sites do not hand Google the list of their pages, which it uses to find them all.
median AI Crawlability Score, out of 100
69
across almost 230 working sites, mean 65.7
How well ChatGPT, Claude or Gemini can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much.

Want to know where your site sits among these numbers?Run the free SEO audit

// The report in plain words

What a customer finds when looking for a business in Malcesine

Here the numbers are told the way people using these sites experience them: a customer looking for a restaurant on their phone, a tourist checking a shop's opening hours, someone asking an AI assistant for a dentist nearby. The detailed technical data is further down.

The Malcesine economy online: businesses and their websites

How many businesses there are, in which sectors, and how many have a website that actually opens.

The 423 businesses we counted, by sector. The three largest: lodging (39.2%), restaurants (19.1%), and fashion and beauty (6.4%).

The count comes from Overture Maps, an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register.

Business types in the area
Share of the businesses counted
  • Lodging39.2% (166)
  • Restaurants19.1% (81)
  • Fashion and beauty6.4% (27)
  • Bars and pubs5.4% (23)
  • Travel5.0% (21)
  • Sport and fitness4.3% (18)
  • Other shops3.8% (16)
  • Food shops2.8% (12)
  • Beauty and wellness2.4% (10)
  • Events and leisure1.9% (8)
  • Cafés1.7% (7)
  • Other sectors8.0% (34)

Of 423 businesses, 303 (71.6%) list a website and 235 (55.6%) have one that works.

The other 68 that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own.

The share of businesses with a working website is in line with the average of the 23 cities in Italy we have scanned so far, which is 56.1%.

Businesses with a website
  • Malcesine
  • Average of 23 cities in Italy

Of the 68 businesses that list a website we could not open, 33 (48.5%) point to a domain or server that does not answer, 14 (20.6%) open an error page, 8 (11.8%) list a social profile or a platform page instead of a website, 8 (11.8%) fail to connect, on a network error or a timeout, and 4 (5.9%) have a site whose bot protection stopped our tool.

A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Instagram (5). The 4 businesses with a protected site are a separate case: the server answers with a bot check page (status 403 or 202), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most 239, 56.5%.

The share of links to a domain that does not answer is in line with the average of the 23 cities in Italy we have scanned so far, which is 48.3%.

Why the listed website does not open
  • Malcesine
  • Average of 23 cities in Italy

The bot protections recognised

  • Cloudflare1 sites | 25%
  • SiteGround1 sites | 25%
  • Not recognised2 sites | 50%

The share of businesses with a working website, sector by sector (sectors with at least 30 businesses). Best covered: lodging, 70.5%. Least covered: restaurants, 40.7%.

A sector at the bottom of the list does not mean worse businesses: in some sectors customers book or order through a platform, and the business lists that instead of a website.

Against the average of the 23 cities in Italy we have scanned so far, 1 of 2 sectors is higher, 1 lower and 0 in line.

Websites by sector
  • Working website, above average
  • Working website, below average
  • Listed, not working
  • No website
  • Malcesine average, every sector: 55.6%
  • Working website, average of 23 cities in Italy
Lodging16670.5%15.6%13.9%54.8%
Restaurants8140.7%23.5%35.8%44%

Speed and ease of use, on a phone

How long someone opening the site on a phone waits, and whether they can use it with a screen reader too.

What people do while they wait, according to research
  • 53%

    of people on a phone leave a page that takes longer than 3 seconds to load.

  • +103%

    more visitors leave straight away with a delay of just 2 seconds.

  • 7%

    fewer enquiries and sales for every extra 100 milliseconds of waiting.

Sources: Google, Akamai. Research on user behavior, not measurements from this scan.

On the main page of 219 sites, the median scores are 64 out of 100 for performance (mean 62.7), 86 for accessibility (mean 84.1), 92 for best practices (mean 87.8), and 92 for SEO (mean 92.3).

Performance sits in the middle band (50 to 89): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than 8.0 seconds to show their main content, the largest photo or block of text: above 4 seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read.

The median performance score is in line with the average of the 23 cities in Italy we have scanned so far, which is 66.

Lighthouse scores of the home page
  • Malcesine
  • Average of 23 cities in Italy

Being found on Google

The basics that help Google find every page, show the right one, and read the business's details.

Of 227 working sites, 37.9% have no valid sitemap, 66.1% show no Search Console verification we can see, 28.2% have no meta description on the home page, and 40.1% do not state a canonical URL for the home page.

A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist.

The share of sites without a sitemap is higher than the average of the 23 cities in Italy we have scanned so far, which is 22.5%.

What working sites are missing
  • Malcesine
  • Average of 23 cities in Italy

2 of 235 businesses with a working website (0.9%) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete.

Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the 235 businesses with a working website, 11.5% have one and only 2.1% have it complete; those that have one most often leave out opening hours (70.4%).

The share of businesses with complete data is lower than the average of the 23 cities in Italy we have scanned so far, which is 3.8%.

Businesses with complete structured data (JSON-LD)
  • Yes, complete
  • No, incomplete or missing
Yes, complete0.9%3.8%
No, incomplete or missing99.1%96.2%
What is missing among those with the block
Opening hoursLocalBusiness70.4%19 of 27
TelephoneLocalBusiness22.2%6 of 27
AddressLocalBusiness18.5%5 of 27
NameLocalBusiness3.7%1 of 27
NameWebSite3.7%3 of 82

Being read by AI assistants

More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites.

The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. 94.1% of sites show their text without needing to run JavaScript, and 75.8% let AI assistants' crawlers in.

Across 227 working sites the AI Crawlability Score median is 69.3 out of 100 (mean 65.7): half the sites score at least 69.3, and the middle half sits between 48.8 and 85.

The score says how well an assistant such as ChatGPT, Claude or Gemini can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only 0% of sites pass it.

The median score is lower than the average of the 23 cities in Italy we have scanned so far, which is 78.9.

Median AI Crawlability Score
The score weighs ten checks: here is which ones, and how much each counts.
  • 78.9/100 Average of 23 cities in Italy
  • 69.3/100 Malcesine

Trust: HTTPS and blocklisted servers

Trust plays out on two fronts. The first is visible: 12.8% of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form.

The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read.

We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of 219 sites with an answer, 1 (0.5%) sit on a blocklisted server: 1 servers out of 149.

A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them.

The share of sites on a blocklisted server is lower than the average of the 23 cities in Italy we have scanned so far, which is 0.9%.

Sites on spam blocklisted servers
Malcesine
  • Blocklisted0.4%
  • Not blocklisted96.1%
  • No answer3.5%
1 blocklisted servers out of 149 checked
Average of 23 cities in Italy
  • Blocklisted0.9%
  • Not blocklisted98.1%
  • No answer1%
210 blocklisted servers out of 14,067 checked
// Your site

Try it on your site

The free audit runs the same checks as this report on your site: it reads the pages, measures the home page with Lighthouse, computes the AI Crawlability Score and tells you how it compares with the sites of your city. No sign up, up to 4 sites an hour.

  • SEO
  • Speed
  • Core Web Vitals
  • AI Crawlability Score
  • Compared with your city

Source: NFW Web Studio scan of 423 businesses, data updated on October 16, 2026.

// The technical detail

The same measurements, by their technical names

For developers: how the 227 working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks.

Performance, across 219 sites: half score below 64, one in four below 54, one in ten above 82. Median accessibility 86, SEO 92, AI Crawlability Score 69.3.

Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike.

The median performance score is in line with the average of the 23 cities in Italy we have scanned so far, which is 66.

Lighthouse and AI Crawlability Scores: the spread
  • Malcesine
  • Average of 23 cities in Italy
PerformanceMalcesine415464728263
PerformanceAverage of 23 cities in Italy415466768965
AccessibilityMalcesine717986929684
AccessibilityAverage of 23 cities in Italy738188939686
Best practicesMalcesine7377929610088
Best practicesAverage of 23 cities in Italy69779610010087
SEOMalcesine83889210010092
SEOAverage of 23 cities in Italy83919210010092
AI Crawlability ScoreMalcesine38.748.869.38594.665.7
AI Crawlability ScoreAverage of 23 cities in Italy39.159.678.98594.669.8

Medians across 219 sites: first content (FCP) 2.7 s, main content (LCP) 8.0 s, page on screen (Speed Index) 5.2 s, blocking time (TBT) 138 ms, and server response (TTFB) 103 ms.

Against Google's thresholds, the median is good for TBT and TTFB, in need of improvement for FCP and Speed Index, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab.

The median main content time (LCP) is higher than the average of the 23 cities in Italy we have scanned so far, which is 7.3 s.

Home page load times: Core Web Vitals and Lighthouse
  • Malcesine
  • Average of 23 cities in Italy
  • Google's "good" threshold
First content on screen (FCP)Malcesine1.5 s2.1 s2.7 s3.6 s5.5 s3.2 s
First content on screen (FCP)Average of 23 cities in Italy1.4 s2.0 s2.6 s3.4 s4.7 s3.0 s
Main content on screen (LCP)Malcesine3.5 s5.4 s8.0 s14.9 s21.0 s11.6 s
Main content on screen (LCP)Average of 23 cities in Italy2.9 s4.5 s7.3 s12.8 s20.7 s10.6 s
Page on screen (Speed Index)Malcesine2.5 s3.2 s5.2 s7.4 s10.0 s6.0 s
Page on screen (Speed Index)Average of 23 cities in Italy2.2 s3.2 s4.9 s7.5 s11.0 s6.0 s
Blocking time (TBT)Malcesine8 ms41 ms138 ms362 ms655 ms290 ms
Blocking time (TBT)Average of 23 cities in Italy0 ms26 ms131 ms373 ms846 ms398 ms
Server response (TTFB)Malcesine18 ms32 ms103 ms491 ms1.2 s455 ms
Server response (TTFB)Average of 23 cities in Italy13 ms29 ms93 ms471 ms1.2 s432 ms

JavaScript downloaded by the home page: median 679 kB, one site in ten above 1.6 MB. Layout shift (CLS): 75th percentile 0.02, 90th percentile 0.23.

JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within 0.10, Google's good threshold: content does not jump around while the page loads, but one site in ten goes above 0.23.

The median JavaScript weight is in line with the average of the 23 cities in Italy we have scanned so far, which is 692 kB.

JavaScript weight and layout stability
  • Malcesine
  • Average of 23 cities in Italy
JavaScript downloadedMalcesine128 kB314 kB679 kB966 kB1.6 MB773 kB
JavaScript downloadedAverage of 23 cities in Italy111 kB325 kB692 kB1.2 MB1.9 MB892 kB
  • Malcesine
  • Average of 23 cities in Italy
  • Google's "good" threshold
Layout shift (CLS)Malcesine0000.020.230.08
Layout shift (CLS)Average of 23 cities in Italy0000.020.160.06

Median weight per file: images 42 kB, fonts 33 kB, preview image (og:image) 165 kB. One image in ten is above 358 kB.

A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before.

The median image weight is higher than the average of the 23 cities in Italy we have scanned so far, which is 23 kB.

File weight, by kind
  • Malcesine
  • Average of 23 cities in Italy
ImagesMalcesine658 B4 kB42 kB149 kB358 kB142 kB
ImagesAverage of 23 cities in Italy522 B3 kB23 kB97 kB291 kB136 kB
FontsMalcesine9 kB17 kB33 kB50 kB105 kB56 kB
FontsAverage of 23 cities in Italy9 kB16 kB31 kB48 kB84 kB47 kB
FaviconsMalcesine858 B1 kB4 kB14 kB26 kB12 kB
FaviconsAverage of 23 cities in Italy817 B1 kB4 kB11 kB22 kB14 kB
Preview image (og:image)Malcesine11 kB50 kB165 kB476 kB1.4 MB431 kB
Preview image (og:image)Average of 23 cities in Italy15 kB44 kB111 kB285 kB687 kB313 kB
VideosMalcesine1.1 MB6.0 MB13.8 MB22.3 MB27.2 MB17.3 MB
VideosAverage of 23 cities in Italy45 kB1.2 MB5.2 MB15.7 MB38.0 MB14.7 MB
AudioMalcesine82 kB82 kB82 kB82 kB82 kB82 kB
AudioAverage of 23 cities in Italy4 kB7 kB19 kB64 kB2.5 MB1.0 MB

Of the 8,128 images found, 11.8% use a modern format (WebP or AVIF), 52.8% JPG and 20.6% PNG. Of the fonts, 76.5% are WOFF2.

At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data.

The share of images in a modern format is lower than the average of the 23 cities in Italy we have scanned so far, which is 22.4%.

File formats
Images
  • JPG
  • PNG
  • SVG
  • WEBP
  • Other
JPG52.8%37.3%
PNG20.6%21.8%
SVG10.1%12.5%
WEBP9%18%
Other7.4%10.5%
Fonts
  • WOFF2
  • 2
  • WOFF
  • L
  • Other
WOFF276.5%77.2%
27.2%4.1%
WOFF5.7%6%
L3.9%2.8%
Other6.7%9.9%
Favicons
  • PNG
  • ICO
  • JPG
  • SVG
  • Other
PNG65.2%64.4%
ICO16.7%15.1%
JPG10.3%12.3%
SVG4.6%2.6%
Other3.2%5.6%
Preview image (og:image)
  • JPG
  • PNG
  • WEBP
  • SVG
  • Other
JPG73.7%64%
PNG16.7%23.3%
WEBP7.9%10.6%
SVG1.3%0.6%
Other0.4%1.5%
Videos
  • MP4
  • Other
MP4100%83.2%
Other0%16.8%
Audio
  • MP4
  • Other
MP4100%0.8%
Other0%99.2%

Across 224 working sites we recognized 310 different technologies. The most common: jQuery (72.2%), Google Font API (47.6%), and Google Tag Manager (44.5%). The most used CMS is WordPress, on 29.5% of sites.

Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time.

The share of sites on WordPress is lower than the average of the 23 cities in Italy we have scanned so far, which is 39.7%.

Most used technologies
  • Malcesine
  • Average of 23 cities in Italy
  1. 01
    jQueryJavaScript libraries
    72.2%
  2. 02
    Open Graph
    54.6%
  3. 03
    Google Font APIFont scripts
    47.6%
  4. 04
    Google Tag ManagerTag managers
    44.5%
  5. 05
    Font AwesomeFont scripts
    43.6%
  6. 06
    Google AnalyticsAnalytics
    43.2%
  7. 07
    PHPProgramming languages
    42.3%
  8. 08
    BootstrapUI frameworks
    39.2%
  9. 09
    jQuery MigrateJavaScript libraries
    31.3%
  10. 10
    MySQLDatabases
    30.8%
  11. 11
    HTTP/3
    30%
  12. 12
    WordPressBlogs
    29.5%
jQuery72.2%61.2%
Open Graph54.6%58.9%
Google Font API47.6%44.5%
Google Tag Manager44.5%41.6%
Font Awesome43.6%37%
Google Analytics43.2%38.2%
PHP42.3%47%
Bootstrap39.2%17.4%
jQuery Migrate31.3%36.5%
MySQL30.8%40.7%
HTTP/330%41.9%
WordPress29.5%39.7%
Nginx28.6%24.3%
Cloudflare27.8%20.2%
Priority Hints27.3%37%
RSS26.4%35.9%
jQuery UI23.3%23.1%
iubenda22.5%14.5%
Swiper20.7%18.5%
Microsoft ASP.NET19.8%5%
GSAP19.4%14.8%
core-js19.4%34.3%
cdnjs18.9%4.5%
reCAPTCHA16.7%12.7%
Yoast SEO16.3%20.1%
Twitter Emoji (Twemoji)15%19.9%
Apache HTTP Server14.5%17.3%
Google Maps14.5%6.9%
Contact Form 713.2%15.6%
PWA13.2%8.1%
Plesk13.2%6.7%
WPML13.2%4.7%
Cart Functionality11.9%12.4%
OWL Carousel11.5%5.3%
Masonry10.6%13.3%
React10.1%11%
Cookie Script9.3%n/a
Modernizr8.8%8%
Elementor8.4%12.8%
IIS8.4%4.3%
Windows Server8.4%4.3%
Slider Revolution7.9%7.3%
jsDelivr7.9%4.3%
WhatsApp Business Chat7.5%4.2%
lit-element7.5%8.1%
lit-html7.5%8.2%
Facebook Pixel7%10.9%
Slick7%n/a
jQuery CDN7%n/a
Google Hosted Libraries6.6%n/a
Isotope6.6%10.4%
LazySizes6.6%6.4%
Moment.js6.6%3.1%
Aruba.it5.7%12.7%
FancyBox5.7%5%
Lodash5.7%11.8%
Onsen UI5.7%n/a
Popper5.7%4%
Amazon Web Services5.3%6.2%
Joomla5.3%n/a
Adobe Fonts4.8%2.5%
Animate.css4.8%5.1%
Cookiebot4.8%6.1%
PhotoSwipe4.8%3.1%
Sentry4.8%5.4%
Shopify4.8%3.8%
prettyPhoto4.8%3.7%
CookieYes4.4%3.3%
Facebook Login4.4%2.8%
MooTools4.4%n/a
PayPal4.4%4.1%
Spin.js4.4%n/a
wpBakery4.4%6%
Underscore.js4%n/a
Vue.js4%3%
Wix4%3.7%
YouTube4%3.2%
Flickity3.5%2.5%
Lightbox3.5%2.1%
Mastercard3.5%n/a
MediaElement.js3.5%4.3%
Visa3.5%n/a
Amazon S33.1%n/a
American Express3.1%n/a
Apple Pay3.1%3%
Cookie Control3.1%6.1%
Hello Elementor3.1%4.2%
Klarna Checkout3.1%n/a
Select23.1%3.7%
Store Vantage3.1%n/a
UIKit3.1%n/a
Unpkg3.1%n/a
Vimeo3.1%2.7%
WooCommerce3.1%6%
AOS2.6%2.2%
Cloudflare Bot Management2.6%n/a
Google Pay2.6%n/a
LiteSpeed2.6%4.9%
Polylang2.6%1.9%
TablePress2.6%n/a

Of the 235 businesses with a working website, 48.9% have at least one JSON-LD block, but only 0.9% have complete basic data. The most common types on the sites are WebSite (35.7%), WebPage (27.3%), and BreadcrumbList (26.4%).

WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block.

The share of businesses with complete basic data is lower than the average of the 23 cities in Italy we have scanned so far, which is 3.8%.

Basic structured data (JSON-LD)

What we count as complete

A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks:

  • LocalBusiness or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours.
  • WebSite with the site's name and URL.

Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website.

Malcesine
48%
51.1%
  • Complete 0.9%
  • Some JSON-LD, basics incomplete 48%
  • No JSON-LD 51.1%
Average of 23 cities in Italy
56.2%
40%
  • Complete 3.8%
  • Some JSON-LD, basics incomplete 56.2%
  • No JSON-LD 40%
LocalBusinessComplete 2.1%
  • Complete 2.1%
  • Incomplete 9.4%
  • Missing 88.5%
Missing from LocalBusiness
  • Opening hours70.4%
  • Telephone22.2%
  • Address18.5%
  • Name3.7%
  • URL0%
WebSiteComplete 33.6%
  • Complete 33.6%
  • Incomplete 1.3%
  • Missing 65.1%
Missing from WebSite
  • Name3.7%
  • URL0%

Across 227 working sites, the check with the highest result is "Home page title" (96), the one with the lowest "ARD manifest for AI agents" (0). The robots.txt lets AI crawlers in on 75.8% of sites.

Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others.

The share of sites open to AI crawlers is lower than the average of the 23 cities in Italy we have scanned so far, which is 83.6%.

The AI Crawlability Score's checks
  • 94.1%
    Content visible without JavaScript
    weight 20
    Average of 23 cities in Italy: 94.1%
  • 75.8%
    robots.txt open to AI crawlers
    weight 15
    Average of 23 cities in Italy: 83.6%
  • 48.9%
    Structured data on the home page
    weight 15
    Average of 23 cities in Italy: 57%
  • 62.1%
    Sitemap
    weight 10
    Average of 23 cities in Italy: 77.5%
  • 27.8%
    llms.txt file
    weight 10
    Average of 23 cities in Italy: 25.8%
  • 96%
    Home page title
    weight 5
    Average of 23 cities in Italy: 93.7%
  • 92.3%
    Lighthouse SEO score
    weight 5
    Average of 23 cities in Italy: 91.8%
  • 87.2%
    HTTPS
    weight 5
    Average of 23 cities in Italy: 89.5%
  • 71.8%
    Home page meta description
    weight 5
    Average of 23 cities in Italy: 66.7%
  • 59.9%
    Home page canonical
    weight 5
    Average of 23 cities in Italy: 73.5%
  • 0%
    ARD manifest for AI agents
    weight 5
    Average of 23 cities in Italy: 0%
// Digging deeper

What else the working sites show

Cuts of the 227 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear.

Sector by sector

Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in.

SectorSitesPerformanceAI Crawlability Score
Lodging11261.363.4
Restaurants3170.361.6
Travel1655.758.4
Sport and fitness1559.577.9
Fashion and beauty1157.970.1

What the sites run on

Technologies detected on the home page of 224 of 227 working sites, with the mean scores of the sites that use each.

Technologies
TechnologySitesSharePerformanceAI Crawlability Score
jQuery16472.2%60.963.5
Open Graph12454.6%58.776.5
Google Font API10847.6%60.563.9
Google Tag Manager10144.5%56.270
Font Awesome9943.6%57.865
Google Analytics9843.2%56.768.8
PHP9642.3%60.772.9
Bootstrap8939.2%59.359.5
CDN
CDNSitesSharePerformanceAI Crawlability Score
None detected18681.9%63.863.4
google146.2%60.683.8
cloudflare125.3%59.674.3

Content basics

66.1% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing.

On the home page, 29.5% of titles are longer than 60 characters and 28.2% of the sites have no meta description. 14.5% repeat the same title on more than one page.

Security

87.2% of the sites answer on HTTPS, and 94.9% of those redirect plain HTTP to it.

Of 196 certificates checked, 100% are valid and 4.6% expire within 30 days.

Security headers on the home page: 19.4% send Strict-Transport-Security and 10.6% a Content-Security-Policy. We check that a header is present, not how strong it is.

// This scan

The Malcesine scan, at a glance

Period
On October 16, 2026
Kind of scan
Quick: home page and first 4 sitemap pages; Lighthouse and technologies on the home page only
Area
City of Malcesine
Businesses counted
423
Working sites analyzed
227
National comparison
Average of 23 cities scanned in Italy
Data updated
October 16, 2026
Overture Maps data
September 18, 2026
Scanner version
v1.2.0
How we measure: the full method
// Data and limits

Where the data comes from

The businesses and the website they list come from Overture Maps, an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry.

Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive 2.0 for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache 2.0 for Foursquare (whose data was transformed to Overture's schema) and CC0 1.0 for AllThePlaces.

Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap.

Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details.

Attribution
© OpenStreetMap contributors, Overture Maps Foundation

What this scan read

  • Overture dataset of September 18, 2026.
  • 64 of the 291 sites we tried to analyze did not answer or blocked our tool (22%): the web figures cover the other 227.
  • AI Crawlability Score computed with rules 2.0.0. It is our own measure, not an industry standard.

What these figures do and do not measure

A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures.

  • Homepage only. Lighthouse and the AI Crawlability Score measure each site's main page, not the whole site: the figure is that of a shop window, not of every page.
  • Working sites only. The web figures cover the sites that answer. Sites that do not answer, or that block our tool, are left out: a site behind a bot check can be unmeasurable while working for a visitor.
  • Only businesses that list a website on Overture. A business with no website on its listing is not measured on the web, and a listing with an old website leads to a page that does not open. Every report says how many businesses list a website and how many have a working one.
  • A sample, not a register. Overture is not the business register: it covers some businesses and some areas better than others, so the picture can lean towards businesses with a well kept listing.
  • A site counts once. When several businesses list the same site, it counts once in the web figures. Business counts count each one.
  • One language. Our tool presents itself as an Italian browser: a multilingual site is measured in its Italian version.
  • Search Console is recognised only from a meta tag or the DNS, so the real share can be higher than the one we show.
  • The AI Crawlability Score is our own measure, not a market standard: it cannot be compared with outside tools. It changes with rules versions, and two reports compare only on the same scanner and the same rules.
  • Cities only, and only averages and medians. Reports do not say who is best in a sector or which studios do better, and they publish no single business's result.
// frequently asked questions

The answers, to your questions.

We counted 423 businesses in Malcesine. 303 of them (71.6%) list a website, but only 235 (55.6%) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran on October 16, 2026.
The Malcesine scan does not have enough businesses yet to compare sectors.
If it is based in Malcesine and appears on Overture Maps, probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free 30 minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the free SEO audit on your site right away: the same checks as this report, compared with the sites of your city.
The things this report finds missing most often are also the cheapest to fix: connecting Search Console, writing a meta description for the home page, having a valid sitemap, adding a complete LocalBusiness block with opening hours, converting images to WebP or AVIF, and adding a preview image for shares. For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The free SEO audit shows you in a few minutes which of these your site is missing; on the free call we go through them together.
The figures are free to use, commercial use included, as long as you cite the source (CC BY 4.0 license). Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "Malcesine businesses, October 2026", https://www.nfw.run/state-of-the-web/malcesine-city-october-2026-v1-2-0. The aggregate figures are also available as JSON at https://dashboard.nfw.run/state-of-the-web/v1/scans/76692d28-c8d3-42ec-9247-ad8f64daa33a. If you need a figure that is not here, write to us.
A landing page starts from €520 and a full website from €1,160, VAT included. These are starting prices: after a call, you get a written quote with a single figure within 24 hours. A landing page takes under 7 days, a full website starts from 7 days. With the express option, timelines are halved and guaranteed: online within 48 hours for a landing page and 96 hours for a full website.
Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee.
You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the free SEO audit; if you like, we can look at what you built together on the free call.

Didn't find what you were looking for? Contact us

// ready when you are

Your website, online within a week.

Write to us today: we reply within 24 hours with the next steps.

  • Meet in person or by video call
  • Written quote within 24 hours
  • Published prices, VAT included
  • Online within a week
  • The site stays yours
Contact for Malcesine
Enrico: Software Engineer
enrico@nfw.run
Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe.