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// State of the web, October 2026
v1.2.0

Peschiera del Garda businesses: how many have a website, and how well it works

We counted almost 800 Peschiera del Garda businesses and checked their websites in October 2026. Of these, just over 500 list a website, but more than one business in two has no working website.

Go to the dataHow does my site rank
763 businesses shown of 763 mapped in Peschiera del Garda
Map generated from Overture Maps data of September 18, 2026.
// At a glance

The numbers to remember

have a working website
49%
of almost 800 businesses counted
The rest, almost 400, have no website, or list one that does not open: an address that does not answer, a social profile.
to show the main content, on a phone
8.1 s
median of almost 350 sites, mean 11.2 s
More than three sites in four take longer than 4 seconds, the point Google calls poor. Past 3 seconds, 53% of people on a phone leave the page.
describe themselves to Google in full (structured data)
4%
of almost 400 businesses with a working website
Name, address, phone, website and opening hours in a block Google and AI assistants read without guessing.
have a valid sitemap
78%
of just over 350 working sites
22% of sites do not hand Google the list of their pages, which it uses to find them all.
median AI Crawlability Score, out of 100
70
across just over 350 working sites, mean 68.2
How well ChatGPT, Claude or Gemini can read and cite the site; half the sites score above it, half below. For general searches, reviews and ratings count as much.

Want to know where your site sits among these numbers?Run the free SEO audit

// The report in plain words

What a customer finds when looking for a business in Peschiera del Garda

Here the numbers are told the way people using these sites experience them: a customer looking for a restaurant on their phone, a tourist checking a shop's opening hours, someone asking an AI assistant for a dentist nearby. The detailed technical data is further down.

The Peschiera del Garda economy online: businesses and their websites

How many businesses there are, in which sectors, and how many have a website that actually opens.

The 776 businesses we counted, by sector. The three largest: lodging (20.7%), restaurants (20.5%), and bars and pubs (8.1%).

The count comes from Overture Maps, an open dataset of places: these are the businesses a customer finds on a map, not the entries of the official business register.

Business types in the area
Share of the businesses counted
  • Lodging20.7% (161)
  • Restaurants20.5% (159)
  • Bars and pubs8.1% (63)
  • Fashion and beauty6.4% (50)
  • Beauty and wellness5.4% (42)
  • Travel4.9% (38)
  • Other shops4.8% (37)
  • Real estate3.5% (27)
  • Home and tech2.4% (19)
  • Food shops2.3% (18)
  • Sport and fitness2.2% (17)
  • Other sectors18.7% (145)

Of 776 businesses, 547 (70.5%) list a website and 383 (49.4%) have one that works.

The other 164 that list a website send customers to an address that does not answer, or to a social profile, a booking site or a delivery platform instead of a website. Someone tapping the link on a map gets an error, or a page that is not the business's own.

The share of businesses with a working website is lower than the average of the 13 cities in Italy we have scanned so far, which is 56.3%.

Businesses with a website
  • Peschiera del Garda
  • Average of 13 cities in Italy

Of the 164 businesses that list a website we could not open, 62 (37.8%) point to a domain or server that does not answer, 33 (20.1%) have a site whose bot protection stopped our tool, 33 (20.1%) open an error page, 29 (17.7%) list a social profile or a platform page instead of a website, and 6 (3.7%) fail to connect, on a network error or a timeout.

A domain that does not answer has usually expired or lost its hosting; an error page is often the address of a site that was rebuilt or closed, left behind on the map. Among the profiles and platforms listed instead of a website, the most common is Instagram (15). The 33 businesses with a protected site are a separate case: the server answers with a bot check page (status 202 or 403), so the site most likely opens for someone visiting it in a browser, but we could not audit it. That is a limit of the tool, not a broken site: counting them, the businesses with a working website would rise to at most 416, 53.6%.

The share of links to a domain that does not answer is lower than the average of the 13 cities in Italy we have scanned so far, which is 48.5%.

Why the listed website does not open
  • Peschiera del Garda
  • Average of 13 cities in Italy

The bot protections recognised

  • SiteGround15 sites | 53.6%
  • Cloudflare6 sites | 21.4%
  • Not recognised7 sites | 25%

The share of businesses with a working website, sector by sector (sectors with at least 30 businesses). Best covered: travel, 68.4%. Least covered: bars and pubs, 27%.

A sector at the bottom of the list does not mean worse businesses: in some sectors customers book or order through a platform, and the business lists that instead of a website.

Against the average of the 13 cities in Italy we have scanned so far, 2 of 7 sectors are higher, 2 lower and 3 in line.

Websites by sector
  • Working website, above average
  • Working website, below average
  • Listed, not working
  • No website
  • Peschiera del Garda average, every sector: 49.4%
  • Working website, average of 13 cities in Italy
Travel3868.4%18.4%13.2%71.2%
Other shops3762.2%13.5%24.3%57.7%
Lodging16160.9%21.7%17.4%52.5%
Restaurants15944%22%34%43.9%
Fashion and beauty5034%38%28%59.6%
Beauty and wellness4228.6%19%52.4%35.4%
Bars and pubs6327%17.4%55.6%26.3%

Speed and ease of use, on a phone

How long someone opening the site on a phone waits, and whether they can use it with a screen reader too.

What people do while they wait, according to research
  • 53%

    of people on a phone leave a page that takes longer than 3 seconds to load.

  • +103%

    more visitors leave straight away with a delay of just 2 seconds.

  • 7%

    fewer enquiries and sales for every extra 100 milliseconds of waiting.

Sources: Google, Akamai. Research on user behavior, not measurements from this scan.

On the main page of 348 sites, the median scores are 64 out of 100 for performance (mean 61.9), 88 for accessibility (mean 85.4), 96 for best practices (mean 88.7), and 92 for SEO (mean 92.3).

Performance sits in the middle band (50 to 89): the page works, but on a phone with a slow mobile connection the wait is noticeable. Half the sites take more than 8.1 seconds to show their main content, the largest photo or block of text: above 4 seconds, the point where Google calls it poor. Accessibility needs work: many sites still have low contrast text, buttons without a name, or form fields a screen reader cannot read.

The median performance score is in line with the average of the 13 cities in Italy we have scanned so far, which is 66.

Lighthouse scores of the home page
  • Peschiera del Garda
  • Average of 13 cities in Italy

Being found on Google

The basics that help Google find every page, show the right one, and read the business's details.

Of 369 working sites, 22.2% have no valid sitemap, 62.1% show no Search Console verification we can see, 29.8% have no meta description on the home page, and 24.4% do not state a canonical URL for the home page.

A sitemap is the list of pages a site hands to Google. Search Console is the free tool where the owner sees which searches the site appears for and whether Google finds errors. The meta description is the text under the title in search results: without one, Google picks its own. A canonical URL tells Google which version of a page to show when several copies exist.

The share of sites without a sitemap is in line with the average of the 13 cities in Italy we have scanned so far, which is 22.3%.

What working sites are missing
  • Peschiera del Garda
  • Average of 13 cities in Italy

15 of 383 businesses with a working website (3.9%) have complete basic structured data: a LocalBusiness block and a WebSite block, both complete.

Structured data is a block hidden in the page that tells Google the business's name, address, phone and opening hours without leaving it to guess. For the business's own details one block matters most, LocalBusiness: it tells Google the name, address, phone and opening hours without leaving it to guess. Of the 383 businesses with a working website, 17.5% have one and only 5.5% have it complete; those that have one most often leave out opening hours (53.7%).

The share of businesses with complete data is in line with the average of the 13 cities in Italy we have scanned so far, which is 3.8%.

Businesses with complete structured data (JSON-LD)
  • Yes, complete
  • No, incomplete or missing
Yes, complete3.9%3.8%
No, incomplete or missing96.1%96.2%
What is missing among those with the block
Opening hoursLocalBusiness53.7%36 of 67
TelephoneLocalBusiness17.9%12 of 67
AddressLocalBusiness16.4%11 of 67
URLLocalBusiness10.4%7 of 67
NameLocalBusiness4.5%3 of 67
NameWebSite2.5%4 of 158

Being read by AI assistants

More and more people ask an AI assistant instead of searching Google. For general questions, such as a good restaurant downtown or a hairdresser open on Monday, assistants rely mostly on the ratings and the number of reviews a business has on Google and on review sites.

The website becomes decisive for specific questions (the menu, prices, a particular service, holiday opening hours) and to confirm the business exists and is the right one: that is why the assistant has to be able to read it. 91.2% of sites show their text without needing to run JavaScript, and 82.4% let AI assistants' crawlers in.

Across 369 working sites the AI Crawlability Score median is 70 out of 100 (mean 68.2): half the sites score at least 70, and the middle half sits between 56.6 and 85.

The score says how well an assistant such as ChatGPT, Claude or Gemini can read the site and tell what the business is: whether the text shows without running code, whether the site lets their crawlers in, whether there is structured data. The check with the lowest result is "ARD manifest for AI agents": only 0% of sites pass it.

The median score is lower than the average of the 13 cities in Italy we have scanned so far, which is 79.3.

Median AI Crawlability Score
The score weighs ten checks: here is which ones, and how much each counts.
  • 79.3/100 Average of 13 cities in Italy
  • 70/100 Peschiera del Garda

Trust: HTTPS and blocklisted servers

Trust plays out on two fronts. The first is visible: 11.9% of sites do not use HTTPS, and the browser writes "Not secure" next to the address, right where a customer is about to leave their name and phone number in a form.

The second is invisible, and it is about email. A server flagged for spam does the website no harm, which opens and shows up in search results as before; but email sent from that server can land in customers' spam folders and never be read.

We checked the server of every working site against three spam blocklists (Spamhaus, Barracuda and SpamCop). Of 365 sites with an answer, 4 (1.1%) sit on a blocklisted server: 4 servers out of 289.

A spam blocklist lists the addresses spam was sent from. It does the website no harm: the site opens and shows up on Google as before. The risk is email: if the business sends it from that server, confirmations, quotes and replies to customers can land in the spam folder and never be read. The server is often shared with many other sites, and the flag comes from one of them.

The share of sites on a blocklisted server is higher than the average of the 13 cities in Italy we have scanned so far, which is 0.9%.

Sites on spam blocklisted servers
Peschiera del Garda
  • Blocklisted1.1%
  • Not blocklisted97.8%
  • No answer1.1%
4 blocklisted servers out of 289 checked
Average of 13 cities in Italy
  • Blocklisted0.9%
  • Not blocklisted98.1%
  • No answer1%
206 blocklisted servers out of 13,779 checked
// Your site

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  • SEO
  • Speed
  • Core Web Vitals
  • AI Crawlability Score
  • Compared with your city
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Source: NFW Web Studio scan of 776 businesses, data updated on October 16, 2026.

// The technical detail

The same measurements, by their technical names

For developers: how the 369 working sites divide, not just their average. Here are the Core Web Vitals against Google's thresholds, JavaScript, image and font weight, file formats, technologies, what the structured data is made of, and the AI Crawlability Score's individual checks.

Performance, across 348 sites: half score below 64, one in four below 52, one in ten above 82. Median accessibility 88, SEO 92, AI Crawlability Score 70.

Each bar runs from the 10th to the 90th percentile; the thick part is the middle half of the sites, from the 25th to the 75th, and the mark is the median. A long bar means sites that differ a lot; a short one, sites that are alike.

The median performance score is in line with the average of the 13 cities in Italy we have scanned so far, which is 66.

Lighthouse and AI Crawlability Scores: the spread
  • Peschiera del Garda
  • Average of 13 cities in Italy
PerformancePeschiera del Garda375264728262
PerformanceAverage of 13 cities in Italy415466768965
AccessibilityPeschiera del Garda728088939685
AccessibilityAverage of 13 cities in Italy738188939686
Best practicesPeschiera del Garda73779610010089
Best practicesAverage of 13 cities in Italy69779610010087
SEOPeschiera del Garda83919210010092
SEOAverage of 13 cities in Italy83919210010092
AI Crawlability ScorePeschiera del Garda3556.6708594.668.2
AI Crawlability ScoreAverage of 13 cities in Italy39.159.679.38594.669.9

Medians across 348 sites: first content (FCP) 2.7 s, main content (LCP) 8.1 s, page on screen (Speed Index) 5.1 s, blocking time (TBT) 186 ms, and server response (TTFB) 123 ms.

Against Google's thresholds, the median is good for TBT and TTFB, in need of improvement for FCP and Speed Index, and poor for LCP. These are lab measurements: Lighthouse simulates a mid-range phone on a slow mobile connection, so the times are longer than on an office computer. Interactivity (INP) cannot be measured in the lab.

The median main content time (LCP) is higher than the average of the 13 cities in Italy we have scanned so far, which is 7.2 s.

Home page load times: Core Web Vitals and Lighthouse
  • Peschiera del Garda
  • Average of 13 cities in Italy
  • Google's "good" threshold
First content on screen (FCP)Peschiera del Garda1.6 s2.1 s2.7 s3.5 s4.5 s3.0 s
First content on screen (FCP)Average of 13 cities in Italy1.4 s2.0 s2.6 s3.4 s4.7 s3.0 s
Main content on screen (LCP)Peschiera del Garda3.5 s5.3 s8.1 s14.1 s21.4 s11.2 s
Main content on screen (LCP)Average of 13 cities in Italy2.9 s4.4 s7.2 s12.7 s20.6 s10.5 s
Page on screen (Speed Index)Peschiera del Garda2.5 s3.4 s5.1 s7.5 s10.3 s6.1 s
Page on screen (Speed Index)Average of 13 cities in Italy2.1 s3.2 s4.9 s7.5 s11.0 s6.0 s
Blocking time (TBT)Peschiera del Garda0 ms54 ms186 ms455 ms1.1 s703 ms
Blocking time (TBT)Average of 13 cities in Italy0 ms25 ms130 ms374 ms852 ms401 ms
Server response (TTFB)Peschiera del Garda16 ms31 ms123 ms463 ms1.2 s403 ms
Server response (TTFB)Average of 13 cities in Italy13 ms29 ms92 ms469 ms1.2 s431 ms

JavaScript downloaded by the home page: median 661 kB, one site in ten above 1.9 MB. Layout shift (CLS): 75th percentile 0.02, 90th percentile 0.13.

JavaScript has to be downloaded and run by the phone before the page responds to taps: the heavier it is, the harder the phone works. Three sites in four stay within 0.10, Google's good threshold: content does not jump around while the page loads, but one site in ten goes above 0.13.

The median JavaScript weight is in line with the average of the 13 cities in Italy we have scanned so far, which is 694 kB.

JavaScript weight and layout stability
  • Peschiera del Garda
  • Average of 13 cities in Italy
JavaScript downloadedPeschiera del Garda137 kB331 kB661 kB1.2 MB1.9 MB867 kB
JavaScript downloadedAverage of 13 cities in Italy111 kB326 kB694 kB1.2 MB1.9 MB896 kB
  • Peschiera del Garda
  • Average of 13 cities in Italy
  • Google's "good" threshold
Layout shift (CLS)Peschiera del Garda0000.020.130.05
Layout shift (CLS)Average of 13 cities in Italy0000.020.160.06

Median weight per file: images 30 kB, fonts 33 kB, preview image (og:image) 126 kB. One image in ten is above 324 kB.

A photo of a few hundred kB makes sense full screen, not as a thumbnail: the heaviest files are what slow a page down on a phone. The scale is logarithmic: each tick is ten times the one before.

The median image weight is higher than the average of the 13 cities in Italy we have scanned so far, which is 22 kB.

File weight, by kind
  • Peschiera del Garda
  • Average of 13 cities in Italy
ImagesPeschiera del Garda642 B4 kB30 kB124 kB324 kB150 kB
ImagesAverage of 13 cities in Italy516 B3 kB22 kB96 kB287 kB135 kB
FontsPeschiera del Garda9 kB18 kB33 kB49 kB82 kB46 kB
FontsAverage of 13 cities in Italy9 kB16 kB31 kB48 kB84 kB47 kB
FaviconsPeschiera del Garda864 B1 kB4 kB14 kB30 kB14 kB
FaviconsAverage of 13 cities in Italy811 B1 kB4 kB11 kB22 kB14 kB
Preview image (og:image)Peschiera del Garda15 kB46 kB126 kB304 kB734 kB287 kB
Preview image (og:image)Average of 13 cities in Italy15 kB43 kB110 kB283 kB686 kB312 kB
VideosPeschiera del Garda1.1 MB8.0 MB19.4 MB29.5 MB46.6 MB23.6 MB
VideosAverage of 13 cities in Italy44 kB1.1 MB5.0 MB15.4 MB37.9 MB14.6 MB
AudioPeschiera del Garda4 kB4 kB4 kB4 kB4 kB4 kB
AudioAverage of 13 cities in Italy4 kB7 kB18 kB58 kB2.6 MB1.0 MB

Of the 13,910 images found, 22.3% use a modern format (WebP or AVIF), 40.3% JPG and 19.7% PNG. Of the fonts, 81% are WOFF2.

At the same quality, WebP and AVIF are usually much lighter than JPG and PNG: the same photo reaches the phone sooner and uses less data.

The share of images in a modern format is in line with the average of the 13 cities in Italy we have scanned so far, which is 22.7%.

File formats
Images
  • JPG
  • PNG
  • WEBP
  • SVG
  • Other
JPG40.3%36.9%
PNG19.7%21.8%
WEBP17.9%18.2%
SVG12.8%12.6%
Other9.3%10.6%
Fonts
  • WOFF2
  • TTF
  • WOFF
  • F
  • Other
WOFF281%77.3%
TTF4.7%4.6%
WOFF4.5%6%
F3%3.4%
Other6.7%8.7%
Favicons
  • PNG
  • ICO
  • JPG
  • WEBP
  • Other
PNG61.2%64.3%
ICO16.1%15.1%
JPG11.2%12.4%
WEBP5.9%3.8%
Other5.6%4.4%
Preview image (og:image)
  • JPG
  • PNG
  • WEBP
  • SVG
  • Other
JPG64.4%63.9%
PNG17.5%23.4%
WEBP14%10.6%
SVG1.3%0.6%
Other2.8%1.5%
Videos
  • MP4
  • 4
  • V
  • Other
MP453.6%83.3%
439.3%4.1%
V7.1%0.4%
Other0%12.2%
Audio
  • MP3
  • Other
MP3100%93.5%
Other0%6.5%

Across 359 working sites we recognized 453 different technologies. The most common: jQuery (61.5%), PHP (49.9%), and Google Tag Manager (43.9%). The most used CMS is WordPress, on 37.1% of sites.

Technologies are recognized with Wappalyzer on the main page only, after its JavaScript has run: a technology used only on inner pages can be missed. The filter above shows one category at a time.

The share of sites on WordPress is lower than the average of the 13 cities in Italy we have scanned so far, which is 39.8%.

Most used technologies
  • Peschiera del Garda
  • Average of 13 cities in Italy
  1. 01
    jQueryJavaScript libraries
    61.5%
  2. 02
    Open Graph
    51.8%
  3. 03
    PHPProgramming languages
    49.9%
  4. 04
    Google Tag ManagerTag managers
    43.9%
  5. 05
    Google Font APIFont scripts
    43.1%
  6. 06
    Google AnalyticsAnalytics
    42.8%
  7. 07
    MySQLDatabases
    38.2%
  8. 08
    WordPressBlogs
    37.1%
  9. 09
    HTTP/3
    36%
  10. 10
    jQuery MigrateJavaScript libraries
    35.8%
  11. 11
    Font AwesomeFont scripts
    35%
  12. 12
    Priority HintsPerformance
    33.9%
jQuery61.5%60.8%
Open Graph51.8%59.1%
PHP49.9%46.8%
Google Tag Manager43.9%41.4%
Google Font API43.1%44.4%
Google Analytics42.8%38%
MySQL38.2%40.9%
WordPress37.1%39.8%
HTTP/336%42.2%
jQuery Migrate35.8%36.6%
Font Awesome35%36.7%
Priority Hints33.9%37.4%
RSS30.4%36.1%
core-js28.2%34.6%
Bootstrap26.3%16.9%
jQuery UI24.4%23%
Nginx22.5%24.2%
Swiper19.5%18.4%
Cloudflare19.2%20.2%
Apache HTTP Server19%17.4%
Twitter Emoji (Twemoji)15.7%19.9%
iubenda15.4%14.4%
Contact Form 713.8%15.6%
Elementor13.8%12.7%
Yoast SEO13.6%20.3%
reCAPTCHA13%12.7%
Facebook Pixel12.7%11%
GSAP12.7%14.8%
Google Maps12.7%6.6%
Aruba.it12.2%12.7%
Slider Revolution11.4%7.1%
Masonry11.1%13.2%
Cart Functionality10%12.4%
Modernizr9.8%7.8%
Isotope9.5%10.4%
React9.5%11.1%
cdnjs8.9%4.3%
OWL Carousel8.1%5.1%
PWA8.1%7.9%
Slick7.9%n/a
WPML7.6%4.4%
Lodash7.3%12%
Cookiebot7%6.1%
CookieYes6.2%3.1%
Plesk6.2%6.6%
Underscore.js6%n/a
lit-element6%8.2%
lit-html6%8.2%
Amazon Web Services5.4%6.3%
Cookie Control5.4%6.2%
LazySizes5.4%6.4%
Microsoft ASP.NET5.4%4.9%
Site Kit5.4%6.6%
Cybot5.1%5.1%
Tailwind CSS5.1%4.5%
jsDelivr5.1%4.2%
Animate.css4.9%5.1%
Sentry4.9%5.4%
Hello Elementor4.1%4.2%
WooCommerce4.1%6%
wpBakery4.1%6%
Facebook Login3.8%2.8%
FancyBox3.8%5%
Lightbox3.8%2.1%
Popper3.8%4%
Wix3.8%3.7%
Flickity3.5%2.5%
Google Hosted Libraries3.5%n/a
IIS3.5%4.2%
Onsen UI3.5%n/a
PayPal3.5%4.2%
Store Vantage3.5%n/a
Unpkg3.5%n/a
Vue.js3.5%3%
Windows Server3.5%4.3%
Cloudflare Bot Management3.3%n/a
Moment.js3.3%3%
OneTrust3.3%n/a
PhotoSwipe3.3%3.1%
Polylang3.3%n/a
RankMath SEO3.3%3.3%
RequireJS3.3%2.1%
Caddy3%n/a
Java3%n/a
Trustindex3%1.9%
prettyPhoto3%3.7%
Shopify2.7%3.8%
Skrollr2.7%2.9%
LiteSpeed2.4%4.9%
Wix eCommerce2.4%2.9%
YouTube2.4%3.2%
jQuery CDN2.4%n/a
Adobe Experience Platform Launch2.2%n/a
Adobe Fonts2.2%2.4%
Backbone.js2.2%n/a
BeTheme2.2%n/a
Cloudflare Browser Insights2.2%n/a
Google Cloud2.2%2.8%
Google Cloud CDN2.2%2.7%
Hammer.js2.2%n/a

Of the 383 businesses with a working website, 54% have at least one JSON-LD block, but only 3.9% have complete basic data. The most common types on the sites are WebSite (41.7%), Organization (29%), and WebPage (29%).

WebSite, WebPage and BreadcrumbList describe the site and its pages, and an SEO plugin often adds them on its own. To tell Google and AI assistants who the business is, where it is and when it is open, it takes a complete LocalBusiness block.

The share of businesses with complete basic data is in line with the average of the 13 cities in Italy we have scanned so far, which is 3.8%.

Basic structured data (JSON-LD)

What we count as complete

A business has complete basic structured data when the pages of its site carry both of these JSON-LD blocks:

  • LocalBusiness or one of its subtypes (Restaurant, Dentist, Store, LegalService...), with name, a structured address (PostalAddress, not free text), telephone, URL and opening hours.
  • WebSite with the site's name and URL.

Each block can appear on any of the analyzed pages. A block missing even one of these counts as incomplete. Shares are of the businesses with a working website.

Peschiera del Garda
50.1%
46%
  • Complete 3.9%
  • Some JSON-LD, basics incomplete 50.1%
  • No JSON-LD 46%
Average of 13 cities in Italy
56.7%
39.5%
  • Complete 3.8%
  • Some JSON-LD, basics incomplete 56.7%
  • No JSON-LD 39.5%
LocalBusinessComplete 5.5%
  • Complete 5.5%
  • Incomplete 12%
  • Missing 82.5%
Missing from LocalBusiness
  • Opening hours53.7%
  • Telephone17.9%
  • Address16.4%
  • URL10.4%
  • Name4.5%
WebSiteComplete 40.2%
  • Complete 40.2%
  • Incomplete 1%
  • Missing 58.7%
Missing from WebSite
  • Name2.5%
  • URL0%

Across 369 working sites, the check with the highest result is "Home page title" (94), the one with the lowest "ARD manifest for AI agents" (0). The robots.txt lets AI crawlers in on 82.4% of sites.

Each check has a weight, written under its name: a site's score is the weighted average of the checks that could be verified. A check the scan could not verify does not count as failed, and the site is judged on the others.

The share of sites open to AI crawlers is in line with the average of the 13 cities in Italy we have scanned so far, which is 83.7%.

The AI Crawlability Score's checks
  • 91.2%
    Content visible without JavaScript
    weight 20
    Average of 13 cities in Italy: 94.1%
  • 82.4%
    robots.txt open to AI crawlers
    weight 15
    Average of 13 cities in Italy: 83.7%
  • 51.8%
    Structured data on the home page
    weight 15
    Average of 13 cities in Italy: 57.3%
  • 77.8%
    Sitemap
    weight 10
    Average of 13 cities in Italy: 77.7%
  • 23%
    llms.txt file
    weight 10
    Average of 13 cities in Italy: 25.9%
  • 94%
    Home page title
    weight 5
    Average of 13 cities in Italy: 93.7%
  • 92.3%
    Lighthouse SEO score
    weight 5
    Average of 13 cities in Italy: 91.8%
  • 88.1%
    HTTPS
    weight 5
    Average of 13 cities in Italy: 89.6%
  • 75.6%
    Home page canonical
    weight 5
    Average of 13 cities in Italy: 73.8%
  • 70.2%
    Home page meta description
    weight 5
    Average of 13 cities in Italy: 66.8%
  • 0%
    ARD manifest for AI agents
    weight 5
    Average of 13 cities in Italy: 0%
// Digging deeper

What else the working sites show

Cuts of the 369 working sites beyond the headline figures. A site counts once, only home pages are measured, and a group needs at least 10 sites to appear.

Sector by sector

Mean Lighthouse performance and AI Crawlability Score of the working sites of each sector with at least 10 sites. A site counts once, in the sector most of its businesses are in.

SectorSitesPerformanceAI Crawlability Score
Lodging9664.867
Restaurants6765.266.1
Travel2557.967.4
Other shops2056.669.2
Real estate176465.1
Fashion and beauty1753.170.8
Bars and pubs1666.658
Home and tech1361.475.9

What the sites run on

Technologies detected on the home page of 359 of 369 working sites, with the mean scores of the sites that use each.

Technologies
TechnologySitesSharePerformanceAI Crawlability Score
jQuery22761.5%60.372.2
Open Graph19151.8%60.575.7
PHP18449.9%60.274
Google Tag Manager16243.9%55.374.3
Google Font API15943.1%58.770.1
Google Analytics15842.8%56.373.5
MySQL14138.2%59.275.9
WordPress13737.1%59.875.9
CDN
CDNSitesSharePerformanceAI Crawlability Score
None detected26471.5%62.365
google369.8%63.876
cloudflare349.2%63.280.4
aws174.6%61.869.9

Content basics

67.2% of the sites have at least one page that repeats a word above the density our crawler flags as keyword stuffing.

On the home page, 30.4% of titles are longer than 60 characters and 30.1% of the sites have no meta description. 17.1% repeat the same title on more than one page.

Security

88.1% of the sites answer on HTTPS, and 92.3% of those redirect plain HTTP to it.

Of 323 certificates checked, 100% are valid and 5% expire within 30 days.

Security headers on the home page: 29% send Strict-Transport-Security and 13% a Content-Security-Policy. We check that a header is present, not how strong it is.

// This scan

The Peschiera del Garda scan, at a glance

Period
On October 16, 2026
Kind of scan
Quick: home page and first 4 sitemap pages; Lighthouse and technologies on the home page only
Area
City of Peschiera del Garda
Businesses counted
776
Working sites analyzed
369
National comparison
Average of 13 cities scanned in Italy
Data updated
October 16, 2026
Overture Maps data
September 18, 2026
Scanner version
v1.2.0
How we measure: the full method
// Data and limits

Where the data comes from

The businesses and the website they list come from Overture Maps, an open dataset of places. We use no other source to find websites: every site analyzed is the one listed on the business's Overture entry.

Places have no single licence for the whole theme: each provider has its own, all permissive. CDLA Permissive 2.0 for Meta, Microsoft, PinMeTo, Krick, RenderSEO, DAC and BrightQuery, Apache 2.0 for Foursquare (whose data was transformed to Overture's schema) and CC0 1.0 for AllThePlaces.

Administrative boundaries (the divisions theme) are licensed ODbL and come from OpenStreetMap, geoBoundaries, Esri Community Maps and LINZ. That is why our reports carry the line Overture gives for data that includes OpenStreetMap.

Overture's page states no sharing or derived data obligations beyond that line: we add no conditions that are not there, and refer to each source's own licence for the details.

Attribution
© OpenStreetMap contributors, Overture Maps Foundation

What this scan read

  • Overture dataset of September 18, 2026.
  • 159 of the 528 sites we tried to analyze did not answer or blocked our tool (30.1%): the web figures cover the other 369.
  • AI Crawlability Score computed with rules 2.0.0. It is our own measure, not an industry standard.

What these figures do and do not measure

A report says precise things, and only those. These are the limits to keep in mind when quoting one of its figures.

  • Homepage only. Lighthouse and the AI Crawlability Score measure each site's main page, not the whole site: the figure is that of a shop window, not of every page.
  • Working sites only. The web figures cover the sites that answer. Sites that do not answer, or that block our tool, are left out: a site behind a bot check can be unmeasurable while working for a visitor.
  • Only businesses that list a website on Overture. A business with no website on its listing is not measured on the web, and a listing with an old website leads to a page that does not open. Every report says how many businesses list a website and how many have a working one.
  • A sample, not a register. Overture is not the business register: it covers some businesses and some areas better than others, so the picture can lean towards businesses with a well kept listing.
  • A site counts once. When several businesses list the same site, it counts once in the web figures. Business counts count each one.
  • One language. Our tool presents itself as an Italian browser: a multilingual site is measured in its Italian version.
  • Search Console is recognised only from a meta tag or the DNS, so the real share can be higher than the one we show.
  • The AI Crawlability Score is our own measure, not a market standard: it cannot be compared with outside tools. It changes with rules versions, and two reports compare only on the same scanner and the same rules.
  • Cities only, and only averages and medians. Reports do not say who is best in a sector or which studios do better, and they publish no single business's result.
How a business gets its categoryWhat Overture Maps is, and why we use it
// After the report

If your website is in these numbers

We are NFW Web Studio, a web studio based in Verona, working with businesses and professionals in Peschiera del Garda and across Italy and Europe. If your site is one of the slow ones on a phone, has no sitemap, or does not describe the business in a way Google can read, that can be fixed: a landing page starts from €520 and a full website from €1,160, VAT included.

Web design services for businesses

Website redesign services

We rebuild your site from what you already have, and fix what this report measures: speed on a phone, sitemap, business details for Google and AI assistants. From €320 for a landing page.

Learn more

SEO services for businesses

Search Console, sitemap, canonical URLs and a LocalBusiness block: the items in this report that decide whether Google finds you. From €320 one time, or €550 a month for ongoing SEO.

Learn more

Case: Ricerca Perdite 1972

It started as a landing page and grew into a full website with a page for every town: from 6 to 40 Google clicks in 42 days, and the first call from the Business Profile in month three.

Read the case
How much does a website cost: all prices
// frequently asked questions

The answers, to your questions.

We counted 776 businesses in Peschiera del Garda. 547 of them (70.5%) list a website, but only 383 (49.4%) have one that works: the other addresses do not answer, or lead to a social profile or a booking site. The scan ran on October 16, 2026.
Among the sectors with at least 30 businesses, the fewest working websites are in bars and pubs (27%), beauty and wellness (28.6%), and fashion and beauty (34%); the most are in travel (68.4%), other shops (62.2%), and lodging (60.9%). The shares are the sector's businesses with a website that opens.
If it is based in Peschiera del Garda and appears on Overture Maps, probably yes. We do not publish results for single businesses or single sites, here or in the open data. If you want to see yours, book the free 30 minute call: we show you how it came out of the scan, meaning speed, SEO, AI readability and technologies, and what we would fix first. Or run the free SEO audit on your site right away: the same checks as this report, compared with the sites of your city.
The things this report finds missing most often are also the cheapest to fix: connecting Search Console, writing a meta description for the home page, having a valid sitemap, adding a complete LocalBusiness block with opening hours, converting images to WebP or AVIF, and adding a preview image for shares. For general searches, ratings and reviews matter most: keeping the Google listing up to date is worth as much as the website. The free SEO audit shows you in a few minutes which of these your site is missing; on the free call we go through them together.
The figures are free to use, commercial use included, as long as you cite the source (CC BY 4.0 license). Cite NFW Web Studio, the page title and its link, for example: NFW Web Studio, "Peschiera del Garda businesses: state of the web, October 2026", https://www.nfw.run/state-of-the-web/peschiera-del-garda-city-october-2026-v1-2-0. The aggregate figures are also available as JSON at https://dashboard.nfw.run/state-of-the-web/v1/scans/32cf9d91-473c-44ba-a18f-7ece635ac749. If you need a figure that is not here, write to us.
A landing page starts from €520 and a full website from €1,160, VAT included. These are starting prices: after a call, you get a written quote with a single figure within 24 hours. A landing page takes under 7 days, a full website starts from 7 days. With the express option, timelines are halved and guaranteed: online within 48 hours for a landing page and 96 hours for a full website.
Yes to both. We are based in Verona, and when it makes sense we come and see the shop, workshop or venue: understanding the space helps us describe it on the site. We also work remotely with businesses across Italy and Europe, with the same method and timelines: only the way we meet changes, a video call instead of a coffee.
You can, and to get started it may be enough. Before you choose, check the things this report measures on every site: how long it takes to open on a phone, whether it has a sitemap, whether it describes the business in a way Google and AI assistants can read. Some free builders cover them, some do not, and some do not let you change them. To check them you can use the free SEO audit; if you like, we can look at what you built together on the free call.

Didn't find what you were looking for? Contact us

// ready when you are

Your website, online within a week.

Write to us today: we reply within 24 hours with the next steps.

  • Meet in person or by video call
  • Written quote within 24 hours
  • Published prices, VAT included
  • Online within a week
  • The site stays yours
Contact for Peschiera del Garda
Enrico: Software Engineer
enrico@nfw.run
Available for in-person meetings in San Giovanni Lupatoto and Verona, and by video call across Italy and Europe.
Write to usBook a call